Nescafe is a well-known brand with a prominent digital marketing strategy.

Nescafe’s digital marketing strategy shows how to reach a broad audience by adopting a character that is part and parcel of everyday life. The brand represents itself as an advocate for all life circumstances, regardless of income, gender, or other factors.

Nescafe announced the world-famous instant espresso in 1938. This began a long journey that has been accompanied by historical events. The brand is now known in more than 180 countries as the most loved coffee. Coca-Cola is another globally successful brand. The Miami digital marketing strategy for Coca-Cola, and Nescafe has a lot to teach us.

We can see similarities in various projects when we conduct a thorough search to find the best Nescafe online marketing strategy and Nescafe Social Media Strategy. It is an old brand that seems to know how to keep young and active to attract new generations.

It is worth digging digital tunnels across platforms to reach younger customers, as older consumers are familiar with the brand. This brand is old but still a great example of digital success.

Let’s take a deep dive into Nescafe’s digital marketing agency in Phoenix’s success and examine the unique strategies used by the brand.

Connecting the digital and the physical world

Nescafe challenged you to be friends with your Facebook contacts.

Friendships in a digital world are changing at an alarming rate. The company had an idea. They decided to make online friendships offline to find out what was happening with digital friends.

Arnaud, who is approximately 35 years old and has over 1000 Facebook friends, was the main character in “Really Friends?”. With a Nescafe cup in hand, he visited his Facebook friends to have an offline conversation.

Arnold created a 42-web video documentary and recorded the interactions with his friends. It had over 8 million views and received 63,000 likes, 5,500 shares, and 4,800 comments, and 5,500 shares on Facebook. This is not all. The brand’s Facebook Page saw an increase of 400% in its followers.

As other people wanted the same experience, Arnaud suggested a contest. The contest was called “le Defi Nescafe” and attracted 26,000 applicants.

It is possible to mix offline and online campaigns for the brand, which is great.

Mobile-first / Social-first approach

Nescafe, a love brand, has a lot of social media followers.

This is not an accident, but the result of the brand’s mobile-first approach. According to Carsten Fredholm (head of Nestle’s beverage strategic business unit), this new perspective serves to re-energize the brand. They also have a global focus on mobile and social media, which helps them to create a consistent look across 180 countries.

Nescafe is a social media giant with 35M Facebook followers and 90.1K Instagram followers (They also have local Instagram accounts for different regions). Millennials make up a large part of their target audience so this is a great way for them to stay in touch. The brand is active on platforms like Snapchat and Twitter.

They are always connected to the next generation, which helps them remain young, despite their many years of experience in the sector. Through such energizer initiatives, the brand is determined to maintain its leadership position in the class and not let people think it’s outdated.

Global campaigns to promote global identity

Nescafe’s digital success is also “Good Morning World”, a 360-degree video campaign that runs on Facebook. The goal is to ‘create real connections’ with the younger generation. This campaign is part of Nescafe’s REDvolution identity.

Different marketing strategies may be used by global brands, such as localizing the game. Nescafe, like many other brands, chose to celebrate the diversity of its products in one campaign.

People from all over the globe are seen at their breakfast tables, accompanied by a cup of Nescafe. They dance to and chant “Don’t Worry” by Madcon. The 360-degree video gives the audience an interactive experience. To view different clips in the video, they can point their phones in any direction.

Here we have to realize that Nescafé’s digital marketing in Las Vegas strategy meticulously focuses on younger consumers. And obviously, that strategy works very well.