Because of significant technological changes and the introduction of new software, 2020’s content marketing trends are quite different from previous years.

The technological changes in content marketing will be dramatic. Marketers must be prepared for a successful year.

This article will outline the top creation and marketing trends for this year and how marketers can adapt.

The 2020 Content Marketing Trends

• Augmented visual content
• The focus should be on the user journeys
• Optimizing for voice searches
• New social media apps
• Live to stream
• Marketing conversations
• Content personalization

1. Augmented Visual Content

Visuals are essential in content marketing. They add value to both your content and your users.

Your marketing visuals will be more dynamic in 2020 than ever before, especially with the advent of interactive media.

Companies can use moving images or gifs in their posts on social media platforms like Twitter.

GIFs and animations are another popular types of content. You can stay ahead of the latest graphic design trends by creating unique, branded GIFs.

This trend is tied to the popularity of Augmented Reality. Social platforms like Instagram and Snapchat have made AR very popular among younger users. Brands need to follow their lead.

You can create your AR filters for these platforms and develop engaging content that will convert in 2020.

Content cannot be static. The more interactive and dynamic your content is the better your conversions.

2. Accent on User Journeys

Content marketing has been viewed as an end goal by itself for a long time. This mindset must change now that 2020 is here.

Many marketers have noticed over the years that content marketing is not a bubble.

All the marketing strategies work together to encourage users to be loyal customers and ambassadors for the brand.

Marketers will need to pay more attention to the journey of a customer, from when they first discover your brand to when they make purchases.

Every step of a customer’s journey must be considered and incorporated into your strategy. This will ensure that customers remember your brand.

You can create targeted content at key points to make the most impact on your prospective customers by understanding their user journey.

3. Voice Optimization

People around the globe are increasingly using voice-activated devices like Amazon Echo and Google Home. We are witnessing a shift in how people search online due to the popularity of voice assistants such as Google Home and Amazon Echo.

Voice search is expected to be one of the most important marketing trends in 2020. Optimize your content to reach voice searchers.

Many people now rely on smart devices to search for them. The device will answer the question by simply asking the user.       

This has had an impact on the keywords that marketers use. To answer specific questions, you need to optimize both visual and written content.

One-word keywords and key phrases are not enough. Instead, tailor your content to include question-oriented phrases.

Visuals will require the same. Many smart devices now have screens. Visual content will soon be available on these devices.

Although smart devices are still early, they are constantly being improved.

4. New Social Media Apps

The unexpected rise in popularity of TikTok among younger users was evident in 2019, which is of great interest to brands marketing to this demographic.

TikTok is still an emerging platform and it can be difficult to create a strategy. However, this doesn’t mean that TikTok is impossible to leverage to your advantage and improve your bottom line.

It is a great way to make use of new platforms like TikTok, by teaming up with influencers. As long as social media continues to be popular, influencer marketing will also continue to be popular.

Brands may also be able to create content on their TikTok channel or advertise their services. However, you must have a good understanding of your audience and what their needs are.

It is better to not focus all your efforts on TikTok – if there is one thing we can learn about the platform’s meteoric rise, it is that social media can throw curveballs at any moment.

Marketers must be aware of current trends in social media and how they impact their customer segmentation so that they can use these apps to their advantage.

5. Live Streaming

Over the last few years, we have heard much about video marketing. But live streaming is one trend in video marketing that will be very popular in 2020.

Live video is dynamic, and engaging and breaks through static images and text on a person’s social network feed.

Marketers should prioritize their live-streaming strategy for 2020, rather than spending resources on producing and posting videos. 

This shift in strategy has additional benefits for brands: live video isn’t as costly or difficult to make as pre-recorded.

Live video allows you to connect more directly with your audience. Instead of being an organization without a face, live streaming gives the brand a real face.

Many platforms, such as TikTok and Facebook, Instagram, YouTube, YouTube, Twitch, and Instagram now offer live streaming. You have many options when it comes to creating content.

6. Instant Messaging Conversations for Marketing

Conversations are often not thought of beyond their practical application in daily life. As we move into 2020, however, conversations will be a major part of marketing.

How can brands engage with customers through chatbots? Chatbots on websites and messengers have been more popular than ever in the last year.

Modern chatbots use sophisticated artificial intelligence programs to make their responses more human-like than those of the past.

Chatbots can also use machine learning software to improve their ability to absorb and learn. This increases the number of answers they can generate.

Chatbot technology growth is a great way for marketers to increase their content strategy.

For example, Whole Foods Grocery Chain incorporates useful content in its chatbot “Conversable.”

The chatbot allows users to select certain options that will direct them to helpful information on Whole Foods’ website. This includes recipes and types.

Instead of creating tailored answers for chatbots, sophisticated technology today can create content and keep your audience interested.

Conversations are an essential part of 2020 content marketing. They connect your brand to your audience and improve your customer experience.

7. Content Personalization       

Content needs to be personalized to have a personal touch. Personalization is one of the most important e-commerce and marketing trends for 2020.

Personalization is a way to create content that is relevant to your audience and makes them feel as though the content was created just for them.

Marketers can do this by studying the data that they receive through social media reports, email marketing reporting, and website visits.

This data can be used to create user personas. These are the general characteristics of your users that help you to anticipate their needs. 

A user persona is a collection of important information such as personality traits, purchasing motivations, and trusted brands.

Then you can identify the 2-3 core groups that are most likely to be loyal customers or ambassadors for your brand.

Personalized content can be created using data to increase social reach and email deliverability.

This knowledge will allow you to create highly targeted content that is valuable to your customers.

Content Marketing Trends: The changing nature of content marketing

Digital marketing agencies in new york may find it challenging to keep up with changing content marketing trends. However, adaptability has been key to marketing success.

Below are seven trends that will define your 2020 strategy. They are:

• Create dynamic and interactive visual content
• Content design to maximize the user journey
• Optimizing content for smart devices
• How to adapt to social media apps
• Invest in live streaming
• Incorporating advanced marketing chatbots
• Personalization of content to increase conversions

Start tailoring your content strategy to the above trends, and you’ll have a successful 2020.