Mercedes-Benz creates a huge plan and uses its own marketing strategy to create amazing advertising campaigns around the globe.

Mercedes Benz’s marketing strategy used to be focused on safety, luxury and precision engineering. However, this strategy has been reshaped by increased competition and shifting consumer attitudes towards the Mercedes Benz brand. Their marketing strategy now focuses more on the lifestyle and presents a more approachable, fun-loving, and energetic Mercedes Benz.

Rosemarie Totzauer, a 1993 Brandweek reporter, wrote about the brand’s existence in 1993.

Mercedes wants to reinvent itself. It is moving away from being a company that was defined by its luxury sedans and sports cars, which are both gas-guzzling. Mercedes-Benz will relaunch its luxury segment, offering a wider range of vehicles. This is a change that Mercedes-Benz must make in order to become a company that is known for its value and variety of vehicle concepts, rather than the three-pointed star. 

The shift in slogans from “Engineered like No Other Cars in the World” to “Sacrifice None”was created by McCall and McCall.gave an eloquent statement about the company’s new marketing strategy.

The target market and Mercedes lines had expanded over time. These included the C-class, which replaced 190 series as a product at the low end market; the E-class, a luxury midsize car; the S-class, for high-end luxury cars that previously made up the entire product range; and the SL, for sports cars.

Mercedes Benz’s marketing strategy has evolved in direct correlation to its expansion of its target market. This now includes people aged between 25 and 45 years, as well as the original targets of the baby boomers. Mercedes Benz is committed to providing superior customer value to its target audience by expanding its product range, offering more competitive prices, increasing communications with the target market, maintaining its customers and continuing its outstanding customer service.

Mercedes-Benz’s marketing strategy is not as effective as BMW. In particular, Mercedes spends large amounts on advertising campaigns.

These are just a few examples of some of the most creative ads and marketing strategies.

* Gets to the bottom of your target market

MercedesBenz has launched a campaign to promote the first all-electric SUV. It features The Weeknd, a Grammy-winning singer. On the spot, The Weeknd gets a creative credit as a director. 

The ad features the Canadian artist and is sung by his new single blinding lights. He also received a creative director credit. The ad was created by Antoni Garage, Mercedes-Benz’ European lead agency. It begins with a child seeing the car charging and asking him “Woah, are you driving electric?” Then, he replies, “I drive a Mercedes”.

• Goes Big In PromotingBig Features

Mercedes-Benz is inspired by Netflix’s hit “Stranger Things” and uses it to promote its parking feature.

This ad is a fascinating look at the American classic neighborhood. It also features a group of children riding bicycles. Mercedes-Benz introduces the feature called “Remote Parking Pilot”, which allows the car to park itself automatically using Mercedes Me Access.

• Reflects Sensitivity on Gender Issues

Mercedes created a transphobia mural to celebrate Pride Month. To commemorate the 1969 Stonewall riots, Lesbian, Gay Bisexual, Transgender, and Queer Pride Month (LGBTQ Pride Month), is celebrated every year in June. Several brands have launched campaigns that address the issue in the past month.

• Combines Data With Style

Mercedes-Benz unveiled the Digital Light technology, which aims to improve safety communication and communication with pedestrians and other drivers by projecting signals onto roads.

The new HD-quality headlamp, Digital Light, was unveiled at the 2018 Geneva Motor Show. The new HD headlamp, which has been shared by MercedesBenz , features chips that can work with more than one million micro-mirrors. More than two million per vehicle. Thanks to the integrated cameras and sensors, headlights can display warning and directional icons. They detect other road users and use powerful computers to evaluate the data.

Drivers can see pedestrians easily at night, and digital light can help to show pedestrian roads. You can assist them with symbols like Low-grip surface and construction-site, rear end collision, lane keeping, blind spot, speed symbol, and lane-keeping.