Around 1.62 Million people use Facebook daily. Facebook ads are a great way to expand your business.

Facebook ads can only be effective if they are properly set up and optimized.

This will make your budget go stale because you are competing against companies with huge budgets and entire teams or agencies that specialize in running and tracking campaigns.

Why are your Facebook ads not working?

Optimizing your Facebook ads is as simple as understanding why they aren’t working.

Many believe that Facebook advertising works in the same way as other advertising. You have a product or service, post an ad and you make sales. Facebook doesn’t work like that.

Facebook is primarily a social platform. Your potential customers are there to connect with friends and not actively search for products or services.

These problems could lead to your ads not being as successful as they should be.

• It is difficult to know your target audience or how you can reach them.

• Facebook must learn more about your ideal customers

• Your ads lack creativity and aren’t interesting enough to make them stand out.

Top 6 Tips to Optimize Facebook Ads

If your Facebook ads aren’t working, or you want to run ads but aren’t sure where to start, these top tips from Logica Digital will help you optimize your Facebook ads.

1. Describe Your Campaign Goals

When you create an ad on Facebook, the first thing to do is to decide what your campaign goal will be.

This is the key to making your ad as successful as possible.

You won’t get the best out of your budget if you don’t understand what you want to accomplish with your ads. Ads can also be frustrating.

Facebook allows you to generate traffic, leads, and sales. However, they are different things. Facebook has three types of campaign goals:

• Awareness –customers are still learning about your company and want to establish a relationship with you.

• Consideration- At this stage, you will begin to collect leads for your company by driving web traffic and collecting contact information.

• Conversion –this is where you want potential customers to make a purchase, such as purchasing a product. This is often the primary goal of small businesses.

2. Make your most engaging posts into ads

You’ll notice that certain posts receive more likes and shares on Facebook than others.

If you have an organic post with a lot of engagement you know it resonates with your target audience and will likely do well as an advertisement.

To get your content in front of more people, all you have to do is to increase the quality.

3. Find out about your competition

You can look at the content of your competitors on social media to get a better idea of what type of content will appeal to your target audience. Logica Digital doesn’t recommend copying all your competitors, but it’s a good way to look at what they are doing and what isn’t.

Facebook has been trying to be more transparent over the past few years about how data is used.

This allows you to see the reasons you were targeted by an ad and also lets you know how your competitors are targeting their ads.

You can also search for ads by keywords or advertiser names at Facebook Ads Library. You can also put your competitors here to see their ads. The longest-running ads are often a sign of the most effective ads.

4. Make sure you target the right people

Even the most creative and compelling copy can fail to deliver the desired return on investment.

Facebook offers many ways to reach your target audience. You must understand all options and your audience to ensure that you reach the right people.

These are just a few of the options available for targeting:

Demographic targeting

• Location –customers can be targeted by country, region, or city. To narrow down your audience, you can include or exclude certain locations. This includes people who live in that area, those who live there, and people who travel to that area. This is particularly useful if your brick-and-mortar shop targets people in a particular area to increase footfall.

• Age –Choose the age group you want to show your ads to, regardless of whether they are 18 or 65+.

• Gender –Choose whether to target men, women or both! 

• Language –target customers based on the language they speak.

You can filter your audience by traits like education, financial, personal, and professional. Interest-based targeting allows you to also look at your audience’s recent activities, pages they have enjoyed, and friends.

Facebook offers many ways to target your audience to achieve the best results with your campaigns.

Once you have found a reliable audience, you can make a variety of ads using it.

5. Everything can be A/B tested!

A/B testing is when you take your ad and make a copy. Then, change one thing.

This allows you to experiment with your ads and learn what resonates best with your target audience.

You should only change one part of your ad every time. Otherwise, you won’t be able to understand why certain elements work and which don’t.

Modify elements in your ad like:

• Images
• Header
• Placement
• Videos
• Click on the CTA button
• Copy

Multiple A/B testing can be done simultaneously to determine which ad will work best for your business.

6. Retarget Visitors

Facebook lets you retarget people who have clicked on your ads in the past or visited your website previously.

These people are already familiar with your brand and have begun to form a relationship so that they’re more likely than an ad to convert.

This is a great way for your target audience to stay engaged until they are ready to purchase from you.