It is essential to offer quality products to customers when running an online business. This will allow you to succeed in the rapidly growing competition in e-commerce.

Your customers are only going to stay with you if they have a great customer buying experience that leaves a lasting impression on your business.

Your brand’s image can be affected by how well-designed and interactive your ecommerce website is. Your success is dependent on your e-commerce customer experience (CX).

What is E-commerce Customer Experience?

E-commerce customer experience (CX), refers to how customers interact with an online store. When a customer arrives on a landing page and navigates through web pages it is the beginning of their e-commerce CX.

Potential customers who have difficulty finding the information they need on your ecommerce website will likely leave a negative impression about your business. This is especially true if your web pages take more than three seconds to load.

E-commerce CX, in other words, is all about winning customers’ trust. Your customers will continue to support your online store and return for more if your CX is excellent.

These are just a few of the many ways you can improve your ecommerce CX.

7 Ways to Enhance the E-commerce Customer Experience

1. Create a user-friendly E-commerce website

The ecommerce CX begins when someone visits your website. You need to ensure that the site is simple to use, even for non-tech-savvy users. Forbes stated that customers who cannot find the information they seek on your website can look on their competitors’ websites for the answer.

You can prevent this from happening by creating a user-friendly website for e-commerce. Here’s how:

• Labels should be specific and clear
• Search functionality added
• Make it easy to read
• Include autocomplete options
• Incorporate product groups
• Show Related Items

2. Optimize E-commerce Website for Mobile Use

Because they can be carried anywhere, more consumers are using mobile devices to do various things such as listening to music and shopping.

According to Statista, more than half of all web traffic in 2022 will come from mobile devices.

Potential customers could be part of this percentage. This is why optimizing your e-commerce website to mobile use is so important. Here are some characteristics of a mobile-friendly website.

• Images of the Compress
• Eliminate unnecessary widgets
• Use responsive Miami web design agency

3. Include Customer Feedback

Consumers are becoming more sophisticated with online purchases. They do extensive research before making a purchase.

They can read the pros and cons of each product, as well as customer reviews. These include feedback from customers about how the products work, the quality of their service, and the price.

Oberlo reports that 9 out 10 customers read customer reviews before making a purchase. Your potential customers will do the same. This is why every product page should have a section where customers can leave feedback.

4. Use Color Psychology

Color psychology is another way to improve your website’s e-commerce CX. This method is used by many businesses to get customers’ attention and push them to act.

Sephora, for example, uses red to emphasize the button “Start Shopping” that is part of their pop-up banner. This helps customers see what they have to say.

To use color psychology in your ecommerce website’s design, you will need to take note of these guidelines:

• Red – Excitement, Love
• Orange – Confidence and Sociability
• Yellow – Creativity and Happiness
• Green – Quality, Nature
• Blue – Trust, Peace
• White – Simple, Clean and Simplicity
• Black – Formality, Sophisticated
• Purple – Luxury, Royalty

Sephora uses black, purple, white, and other primary colors on their website to show the simplicity, sophistication and luxury products they offer.

5. Correctly link social media marketplaces to an e-commerce website

E-commerce customer experience can be affected by what your customers do on social media like Instagram and Facebook. This is not surprising, as these platforms have marketplaces that enable you to sell more and reach out to more people.

You can make your customers’ purchase experience easier by directing them to the product page they choose. They no longer have to search for it manually on your website.

Properly linking your social media platforms and e-commerce site will help you build stronger relationships with customers over the long term. This allows them to shop even when they are browsing their Instagram or Facebook accounts.

6. The Purchasing Process Easier

E-commerce can also be improved by making it easier for customers to buy from your site. Harvard Business Review found that companies that make it easier to purchase are 62% more likely to receive more sales.

These are some of the ways that you can make the buying process easier:

• Don’t give the same information to two customers.
• Add a link to return to the previous page
• Customers can edit their shopping cart before they pay

7. Inform customers about stock availability

Customers can avoid asking for a refund if they are informed in advance about the stock availability on each product.

This can be avoided by giving customers options. Ask them if they’d like you to contact them after you have replenished the product they desire. This is how you can communicate with customers and improve the customer experience on your ecommerce website.

Get better Ecommerce customer experience!

It can be difficult to improve your website’s ecommerce customer experience. This is because it will affect how customers behave and interact with your site. To provide a better customer experience, you might consider expanding your SEO and e-commerce knowledge.