Video content can be a great way to grab customers’ attention. To create content that converts customers, you only need a smartphone.

Technology allows business owners to measure and optimize their video marketing efforts. 60% of marketers spend more than 25% on video content. This will become a major trend in marketing by 2022.

You can integrate high-quality video marketing into your website, newsletter, social networks, newsletter, or customer service to increase sales, drive traffic and raise brand awareness. To maximize the effectiveness of videos, we’ll show you how to track them and promote them.

•  What is the importance of video marketing?
•  Types and examples of marketing videos 
• Designing a video marketing strategy
•  What is the best way to create a video for your business?
• Choosing video marketing tools
• Distributing your marketing videos

Video marketing: Why?

The video should be part of your Marketing Strategy. These statistics show the power of video marketing:

• Traffic and conversions More marketers than 70% claim Video attract 30% higher traffic than any other content.

• SEO – If your website includes video, it’s 53x less likely that it will rank first on Google. Video can increase organic search traffic by 15%.

• Time on page On average people spend 2.6% more time on pages with video than on pages without video. Add a video to landing pages and websites to reduce bounce rates.

• Social media reaches 1200% more shares than text and image content.

• YouTube marketing: YouTube has 25% of the global mobile traffic. A YouTube channel can help a wide audience find your business and provide a new engagement tool.

Different types of marketing videos

Let’s look at some of the top video types and examples to demonstrate the value video can bring to your Content-Marketing strategy. To maximize its performance, make sure that you target a specific platform.

1. Product videos
2. Brand videos
3. Instructional and How-to videos
4. Testimonial videos
5. Live video
6. Product launch videos
7.  Video Event 
8. Interviews
9. Explainer videos
10. Social media videos 

1. Video clips of products

These product videos explain the features and benefits of your product and show how they work. These videos can also be found in classic commercials. It can be used to give an overview of the software’s features.

We created this short video, which is 47 seconds long, for Kobe Digital’s Branded app. This video, which is 47 seconds long, was created by us for the Kobe Digital Branded app.

2. Videos for brands

A brand film conveys the company’s values and mission. You can also highlight your sustainability commitment and female-run status.

3. Videos that show and teach      

Marketing videos that add value are valuable.

They streamed a salary negotiation discussion as part of LinkedIn’s career talks series. 

4. Testimonial videos

Sometimes testimonials from customers and employees are a powerful way to build social proof. 

This video marketing technique works especially well during the consideration phase when buyers are considering buying. You want your brand to shine. 

Oprah Winfrey was invited to SoulCycle’s studios. She remarked, “I had the most amazing birthday at SoulCycle!” Oprah is a strong advocate of brands.

5. Live video

You don’t need to know the live stream, but you should. Live streaming allows you to speak directly with your audience through streaming platforms such as YouTube, Twitch, and Facebook.

This video format can be used to get high engagement rates. You can allow people to ask questions or leave comments that you can address in your live video stream.

6. Product launch videos

A landing page is an excellent idea for product launches. A video showing the features of the product can be added to the landing page. This will increase interest and get people talking about your product.

Facebook announced the Meta name change and created an informative video called “Introducing Meta”. This video was about the future and stated: “Welcome to the next chapter of social connection.” “

7. Videos for events

Event marketing is a powerful strategy. Take quality footage of your event. This will help you create a highlight reel that will bring back the excitement and make people feel as if they were there.

You can show attendees past events to give them a glimpse into the future. This will increase registrations, and it will help you market your next event.

Tesla is a world-leading manufacturer of electric cars. It is also well-known for the videos that it releases at model launch events. Many people are eager to hear Elon Musk’s announcements.

8. Interviews

Think leaders, entrepreneurs, and key opinion figures are now sharing their messages on social media. Interview someone in your field to help you develop your video marketing strategy.

Choose the person most likely to reach your target audience. Next, you can live stream the conversation or film it. Finally, share the content with your audience. This will help increase the reach of your brand.

9. Explainer videos

Instructional and how-to videos concentrate on sharing general skills, but explainer videos show how your product or service works. 

10. Videos from social networks      

Any marketing video can be shared on social media. Marketers should share marketing videos on Facebook as they can provide a great source of the traffic to their websites.

Add subtitles to social media content, so viewers can watch the video on mute.

For example, take the Facebook promotion video. It contains all information about the business communication platform. You can view the video and still understand the text overlay, even though the sound is off.

Create a video marketing strategy

What are the best video formats for your business? This will help you to develop a solid video marketing strategy. 

1. Set your goal
2. Outline your KPIs
3. You must focus on your audience
4. Check your creative assets
5. Set your timeline
6.  Choose a budget
7.  Track, measure, and analyze your results

1. Set your goals

Your larger marketing goals should be aligned with your video marketing strategy. Are you looking to drive more traffic to your site? Do you want sales to grow? Once you have determined your goals, you can decide what type of video to make.

Your marketing funnel should direct your focus. Video content can be used at any stage in the buyer’s journey.

• Top and middle funnel: This is where you will draw new customers and show your personality. Create brand videos that communicate your mission and address your pain points. Don’t get too excited about the product.

• Bottom line: You can use testimonial videos to show why your products are better than your competitors.

• Kobe Digital Learning’s onboarding videos are a great way to help nurture your post-conversion. You can find tutorials, courses, and certifications about topics like accessibility and advanced feature development.

2. Identify your key performance indicators

How can you measure success?

3. Your audience is your focus

Your core audiences are the most important part of your video marketing strategy. It is essential to note their location, where they live, and what stage they are in the marketing funnel. Consider creating buyer people.

4. Check out your creative assets

You can start with what you already have. Are you able to hire an in-house producer and filmmaker? If so, consider what tools might speed up the process like a video maker.

5. Set your timeline

Set a realistic timeline for your campaign. Videos that are made to promote milestones, holidays, or events should be created within two to three weeks. TikTok trends and reels change rapidly so make sure you allow enough time.

6. Select a budget

What amount of money are you willing to spend on video advertising?

7. Analyze, track, and measure your results

Now, it’s time to evaluate your videos. You can use this information to decide which videos to advertise on which channels.

The industry relies heavily on key metrics to measure success. Optimize your video strategy using A/B Testing and tweaking footage as necessary.

Common video marketing metrics

• Views
• Impressions
• Social engagement (such as likes, comments, and shares        
• Play rate
• Completions
• Completion rate
• Click through rate
• Conversion rate
• Rate of bounce
• Time on page
• Pay attention
• Return visits

How do you make a video for your business

Now, the fun part is creating the content. These steps will help you create a video.

• Create your video plan. Use storyboarding to brainstorm ideas, gather inspiration, and analyze competitors.

• To match what the viewer sees with what they hear, create a script. A two-column text is best. You can practice reading aloud, for example. Keep in mind that speaking for one minute takes around 150 words.

• Setting up your camera: To adjust your camera settings, you can choose to shoot horizontally (ideal to use for Instagram Stories, Stories, and TikTok) or vertically (ideal to use for YouTube and your website homepage).

• Use a tripod to avoid blurry footage.

• A microphone can be set up. You can use the microphone to record your subject’s conversation if you don’t have one. If you have the funds, conceal the microphone cords.

• Lighting is crucial: Use natural light whenever possible. Three additional lights can be purchased to cover all angles around your subject.

• Show your talent: Take some shots to get the subject comfortable in front of the camera. The subject can either memorize or read the script from a screen. 

• Remember the rule of threes when creating your composition. Take different shots. Follow these video creation tips.

• An external hard drive can be used to organize your footage. An external hard disk can organize your video files.

• There are two ways to edit your video. You can either use free video editing software or purchase Adobe Premiere Pro. This will increase your distribution options.

• Voice-over – You may add narration or voice-overs to your video during editing. 

• Music can make or break a campaign. You can search free music websites for videos.

• Call to Action: Video CTAs get 380% more views

The right tools for video marketing

There are many software, platforms, and tools available that can assist you in your video marketing efforts. Start with the three following: a video maker site and a website that hosts the video.

1. Videomaker

Video makers can be used to create videos for product demos, promotional videos, and social posts quickly. Go to your Kobe Digital Dashboard, click on “Marketing SEO”, then “Video Maker”.

Kobe Digital Video makes it easy for you to share your videos online. They can be shared on Facebook, Instagram, and YouTube as well as uploaded to YouTube. You can also download them to your computer whenever you wish.

2. Video hosting platforms

Video hosting allows users to upload, store and play online video content.

YouTube

• The largest web-based video hosting platform in the world
• Let’s create your channel and get subscribers
• You can display video ads and possibly make money by placing ads on your videos

Vimeo

• Premium plans available for businesses
• Strong built-in analytics
• Extra storage space

03. Video analytics platforms

Depending on your budget, you might think about investing in additional measurement tools.

Distributing your marketing videos

Promote your marketing videos strategically. This is the best way to increase engagement with your videos.

•  Upload videos to your website

• Make a landing page to promote the video campaign

• Strong video SEO

• Get involved with influencers

• You could use social media marketing to run sponsored ads as well as organically. A Social Media Graphicsmaker

•  YouTuber Success Story

• Google Search Ads

• Include Videos in your email marketing or newsletters.