Building your customer base, no matter how big or small your business is, should be your top marketing goal. Social media is the best way to connect with potential customers. It’s a highly effective way to reach new audiences, promote your brand, and build your business. TikTok is a social network that has proven to be an extremely valuable channel for eCommerce shops.
TikTok has over one billion users worldwide1. It is a great platform for merchants to connect with new customers and grow their sales, while also displaying their brand personality.
48% of users purchased a brand or product immediately after seeing it on TikTok! 2
You can quickly get your business on TikTok with the new TikTok extension. You can sync your store, create ads with your product catalog, and track campaign performance all from your store dashboard. Continue reading to learn more about TikTok marketing tips and how you can get started.
Connect your WooCommerce store with TikTok
While organic content can be a great way to gauge the popularity of certain topics or content types with your users, it is only a starting point. Paid advertising can help you reach new audiences and provide valuable insight into how they interact with your brand.
You can advertise on TikTok faster and easier by installing the TikTok extension and connecting your store to your TikTok For Business Account.
1. TikTok allows you to sync your store catalog
It’s easy to sync your WooCommerce product catalog to TikTok, making it easy to create and run product-based ad formats such as Collection Ads or Dynamic Display Ads. Any new products that you add to your WooCommerce store will be automatically available for advertising in TikTok once they have been synced.
2. Quick tools for creating ads
Start ad creation right from your dashboard by clicking “Create an Ad”.
You can either upload a video file from there or use Smart Video Generator to create video ads with your product images and pre-built templates.
3. Advanced TikTok Pixel
The TikTok extension for WooCommerce will allow you to quickly and easily install the TikTok pixels on your store. The advanced matching capabilities allow you to make your ads more visible to the right customers and maximize your return.
4. Engaging ad formats
TikTok Ads Manager allows you to use a variety of in-feed ad formats, including:
- Catalog-Based Ads*: Create product ads using your WooCommerce catalog.
- Spark Ads Make a native TikTok ad by using organic TikTok posts. You can create ads using posts from your TikTok account, or you can work with TikTok creators to use their organic posts.
- Lead Generation Ads: Get new leads instantly with customizable forms that integrate seamlessly with CRM partners. This makes it even easier to qualify and convert leads.
Are you in a hurry? Promo to boost your organic videos, guide more people towards your website, increase your chances of getting followers, and reach more viewers.
*Availability is subject to change. Please contact your TikTok representative.
TikTok Marketing Success Tips
To get started on TikTok as an advertiser, you only need to choose a goal, select an audience, set a budget, and design an ad. To make the most of TikTok, you need to understand how it differs from other social media platforms. These are some tips to help you get there.
1. Do what is natural
Businesses and brands that have achieved success on TikTok connect with customers and the wider TikTok community in meaningful and authentic ways. People can quickly recognize videos that lack the “TikTok feeling” or assets that were repurposed from different platforms and campaigns.
It is a good idea to create a personal account and get familiar with the content that your target audience likes. You will understand the reasons why TikTok is so popular and, more importantly, you’ll be able to get the inspiration and familiarity that you need to make a successful first advertisement.
Before you begin creating content, make sure to read TikTok’s best practices.
2. Find your audience, and connect with them
It’s important that you stop thinking about your audience on TikTok and instead think about what they like. You can connect to subcultures or groups with similar beliefs and ideas, which allows you to transcend the boundaries of age, gender, location, and gender. Brands that tap into the power and influence of a subculture will see an increase in brand awareness as well as affinity.
You can quickly identify the type of content that your audience is interested in by searching for a hashtagged keyword or interest on TikTok. A hashtag’s popularity is determined by how many people have seen it. However, a smaller number of views could indicate a niche or passionate subculture that may be worth exploring.
After you have identified your target audience through the use of relevant hashtags, it is time to start the conversation. Here are some tips:
- If you find content that interests you, please post it in the comments. Participate in the discussion to learn from others.
- To get ideas, look at what businesses are doing in your industry. You can then adapt these ideas to your brand. You could also browse #florist videos on TikTok for inspiration.
- Conversations can be a two-way process. Engage with your comments section.
3. Connect with a professional to let your creativity flow
TikTok is all in inspirational storytelling. All the tools you will need are in your hands, but creativity and passion start with you.
Connecting with trusted TikTok marketing partners is a great way to get around any roadblocks.
4. Collaboration with creators
TikTok’s magic is built on its community. TikTok creators are a crucial part of that community. Creators are TikTok experts that can help you reach new audiences and add authenticity to your messages.
The Creator Marketplace will quickly connect you to the right people to help raise and expose your products to new customers.
You can also benefit from popular content via Spark ads and Duets, two powerful video formats that enable you to interact with and use posts that your target audience loves.
