Some content may be more effective than others depending on the niche you are in and your company’s image. Marketers in all industries find video content increasingly valuable.

It’s no longer a debate that video has the immense potential to reach a larger audience. Because of the positive image that video content gives off, consumers consider companies that post it more trustworthy than other sites. Relevant video content demonstrates that a company is technologically advanced, adaptable to changing consumer needs and has an advantage over its competitors.

Why you need to adopt video content

It doesn’t suffice to say that video content is better than written content. website designers had to show proof. Ooyala did the research to evaluate last year’s data and found that video content is beginning to dominate the content industry.

In recent years, the percentage of video content viewed on mobile devices has risen significantly compared to written content. This is a powerful combination that you can’t ignore. Optimizing your website for mobile usage is important. This starts with investing in video content.

According to a Cisco prediction, it will be the year for video based on the prediction. This year’s Internet traffic will be more than 55%, surpassing all other content. This is not surprising in the Digital Age where YouTube has over 1 billion monthly users and Vine and Vimeo promote easy-to-use video sharing.

You don’t just need to have video content to attract users. It must be relevant content that resonates with viewers and encourages interaction. It must function as brand storytelling and provide a concise but engaging overview of your company’s core values. Video content is changing how we view content writing, just as social media has changed the landscape for marketers. You need to get on board or risk being left behind.

A Practical Guide for Incorporating Video 

It’s simple enough to state that you need video content for your website, but how do you make it happen? Many companies lack the funds to invest in video content. This is especially true when video content rarely generates a direct response. You don’t have to spend a lot of money to make video content. There are many free, useful apps and tools that can be used by amateur videographers.

This is your chance to make video content a success if you have been discouraged in the past. High-quality clips can now be shot with most smartphones and edited using free apps. They can also be shared online instantly. No tricky resolution barricades, expensive video equipment, or paid actors are necessary. This doesn’t mean you shouldn’t use low-quality, subpar video content. Rather, these tools can be used to create stunning imagery.

Video content allows you to communicate your message in a unique and creative way. You can also use film to express things that are impossible to say on paper. Video content does not have to be complex or in-depth. All that matters is that it conveys the company’s message clearly.

Your video should not be used to promote your brand or for low-cost sales. This type of advertising is not well received by consumers. Choose a concept that is important to your company and make it relevant to viewers. Your video will be more likely to be shared naturally and spread across the internet.

Launching landing pages with a personalized video is one way to incorporate video content into your website. This creates a targeted proxy page for your homepage and matches the call-to-action you have sent. Experts claim that directing attention to your CTA (call to action) can increase conversion rates by as much as 80%. This is a number that will make video content more interesting.

Understanding Video in Your Niche

To be successful in your target market, it is important to structure your video content to fit within your industry and niche. This means that you must produce content that is valuable to your customers. First, determine what your audience needs. Next, create a video to address or fill that need.

If your audience is interested, for example, in the presidential election, then you can create a video that addresses voting rights, hot debate topics or other niche markets that will generate user interaction. Keep it relevant to your company, and use the information to position yourself as a thought leader and positive brand image. Your personal opinions should not be included in your video content unless they are appropriate for your market.

Understanding your target market’s attention span is an important part of assessing your niche market. Your company may target other businesses and want to use video content for educational purposes. You can assume that they will be paying attention for a significant amount of time. You can expect a shorter time frame if you are trying to increase brand awareness via social media.

Your video marketing plan should give viewers something to do once they have watched the video. You need to inspire the desire to take action after the video ends, similar to a call to action. Consumers need to understand what your endgame is and how they can be a part of it, regardless of whether it’s a social change or simply subscribing to your blog.

Examples of Video Content Marketing

Many web designers in Miami and marketers find it easier to learn from successful brands. Even though video marketing has gained momentum over the past few years, it isn’t a new concept. The first businesses to realize the potential of video content had years to refine their skills and understand how consumers view video content. Take their advice and make your own videos with similar goals. 

Always’ “Like a Girl” campaign addressed a current topic (self-confidence in preteen girls), to position their brand as an industry thought leader. The video quickly became viral and has been viewed over 61,000,000 times on YouTube. This ad didn’t push consumers to buy Always products. It indirectly encouraged consumers to associate the brand with girls empowerment.

Similar ads began to make waves online, like Budweiser’s anti-drinking ad which was released during the Super Bowl. You don’t need to sell your brand. Instead, incorporate a topic that interests you and watch the organic hits come in.

Companies have also used video content to their advantage by reusing existing videos, as shown in this example from General Electric. This method is easy to replicate by many companies since there’s no need for new content. You can easily trim existing clips for your own use with a simple editing tool, provided the material is in the public domain.