Recently, the attention spans of consumers have been questioned frequently. Microsoft’s study found that the average person has an attention span of eight seconds.
Long-form vs short-form video content
This shift has been most evident in marketing, where video advertisements have gone from 30-second commercials to quick-scroll ads of two seconds.
Many brands have changed their campaigns to reflect this short attention span. Snapchat Stories, Tiktok, and Snapchat are just a few of the newer ways that short-form content can be delivered to consumers. Does this mean that long-form content is not relevant?
No. Many brands have discovered that long-form video content can create loyal customers. It is easy to believe that short-form content will be the best in a world where smartphones have become the most popular media device. It is crucial to diversify your media advertising strategies to stay ahead of the competition.
Benefits of long-form video
Long-form videos can seem complicated, expensive, and time-consuming. The average adult watches video content for 6 hours per day. This means that there is a growing demand for video content and businesses must be able to deliver. Here are some reasons to jump on board the long-form train.
It establishes a connection with your audience
Long-form video content has the advantage of telling a story that humanizes your brand. It can be hard to get people to care about your brand. However, emotional engagement is one of the most effective ways to create lasting consumer relationships.
Long-form video content can help you build a relationship with your customers and create a personality for your brand. Long-form video content is not something to be put off because it can seem time-consuming. Customers will invest the time so you should, too.
Memory aids: Storytelling
One of the best ways to make a lasting impression is by creating a story. You have the opportunity to tell your audience a tale with long-form content. You can make sure that your audience remembers the story for many hours, days, or even weeks. This is a great way for you to build a lasting relationship with your audience and become a household name.
SEO is great with long-form videos
A longer video means more content which, in turn, leads to more keyword options. You can increase your website traffic by using long-tail keywords within your video’s metadata. A longer video will also keep consumers on your website, showing search engines that it is relevant to targeted searches. This will result in more traffic and engagement as well as better SEO. This seems like a win.
Making quality, long-form video content
Quality is essential in all aspects of advertising. It’s not enough to create a strategy. You also need to implement it effectively. These are some tips to help you create high-quality, long-form video content that will be a great asset for your brand.
Good storytelling
A good story is the foundation of all videos. We have already mentioned that a good story is the best way to create a lasting impression. Your viewers should be engaged with your video, and they should remember it for as long as possible. To produce a high-quality, long-form video of good quality, you must first create an emotional and exciting story.
Your content should have a strong narrative foundation.
The episodic method
A great way to keep customers coming back is to use an episodic approach for long-form content. Your brand’s relationship will grow over time with consumers through episodes. Long-term engagement and loyalty are two of the best ways to increase sales. You can make your audience return time and again to engage with your content by telling a compelling story.
Create memorable characters
Characters make stories memorable. Your characters should be fun, interesting, unique, thoughtful, and engaging to keep customers interested. Good characters are brand ambassadors. Make sure your characters reflect the type of customers you want. Connection is the key to creating loyal customers.
Hiring a professional
To do solid work, you will need a solid team. If long-form content is not done well, consumers will be less likely to keep coming back for more. When creating long-form video content, quality is crucial.
It’s important to hire a professional team to handle this type of work. This will ensure you don’t waste your time. You need the best creatives to help you with this type of marketing.
