One thing is certain when you are creating marketing campaigns for your startup: Be authentic. What’s more authentic than low-quality content that you can upload to Instagram with your phone? Most consumers don’t care.

Low-fidelity content is also known as Lo-fi. It can be shot on a smartphone, behind the scenes, or on the go, so it doesn’t require as much production. The result is lower quality. Lo-fi content is more DIY-friendly and can be released more often than a large campaign, which takes longer and costs more.

Recent trends have shown that consumers are seeking content more often from their favorite startups. As mentioned above, hi-fi content takes time. Lo-fi content can be uploaded immediately after it is finished. This will keep your loyal customers happy.

Lo-fi content is more than just a great way to increase your startup’s authenticity. It also reduces costs and fosters customer relationships. If you show that you aren’t going for the high-impact, high-budget marketing tactics that have been the norm for so many years, potential customers will see the value in your product or service, and be more likely to inquire about it.

How can you do this?

Make your phone your cameraman

Amazing things can be done with smartphones these days. Your photos and videos will no longer look like they were shot on a potato. However, they won’t be as good as professional quality. Consumers want to know their limitations. Consumers want to feel that they are supporting and buying real people who don’t have to be manipulated or messed up once in a while. The best way to do this is to use your phone as your cameraman.

Be the star

While we enjoy seeing celebrities in brand campaigns, consumers prefer to see people just like them. It creates trust between your startup’s target audience and your startup, humanizes your company, and is as authentic as it gets. Although it’s daunting to think of yourself as the star of your marketing campaigns, you will be able to have a greater impact on your target consumers.

Keep It Simple

It is hard to imagine trying to film a high-budget movie with a crew and cast on an iPhone. So, keep the content you create simple. These could include tutorials, Q&As, or sharing content from your customers.

Use That Audience

Your consumers have a lot of content available. It’s now easier than ever to create short videos from your smartphone using platforms such as TikTok or Instagram Reels. Consumers trust others more than anyone else. So get in your tagged posts to see what you can discover.

Do not be afraid of imperfection

The public doesn’t want perfection. To determine if your startup’s product or service is right for them, they want to see it in action. They want to see the product in poor lighting and how it looks through a smartphone lens. It doesn’t necessarily mean that the video you shot yourself is not straightened out, that the audio quality isn’t great, or that the lighting isn’t perfect. Videos shot with phones have a 164.5% effectiveness rate.