Would you like to ensure your message reaches the LinkedIn inboxes and is read by your prospects? 

This article will demonstrate how to create LinkedIn message ads.

What are LinkedIn Message Ads?

Only pay when someone clicks on your LinkedIn ads format. There is no guarantee that someone will open your message ads, click on the link or see them.

If you have a high-engagement offer, you can lower your cost per click. Instead, offer LinkedIn members a boost in self-esteem and make them feel valued.

LinkedIn message ads are great for offering offers such as “Hey since you’re in the industry, this is a chance to give you early access.” Or, “We want to invite you to our next event and network with your peers as a VIP guest.” These are just a few examples of offers that work well with LinkedIn message ads.

Sponsored messages can feel more personal because you can dynamically add the name of the person–their last and first names, company name, job title, etc. 

Imagine yourself as the recipient. Is it spam? Or would you ignore it? This is LinkedIn’s worst mistake.

#1: Create a LinkedIn Message Ad Campaign

LinkedIn message ads are the most challenging to set up. Click on the Campaign Group tab.

Next, select the goal of your LinkedIn campaign. This will demonstrate how to drive traffic to your landing pages.

#2: Define your target audience for your LinkedIn message ad

Choose the audience you want to reach with your message ad. 

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Let’s take an example: You promote a pre-conference mixer for large companies. Choose Job Experience, then Member Skill.

Search for “social media” to find similar skills. Paid Social Media Advertising can also be available. Paid social media skills are also available. You can reach an amazing 8.4 million people in your target audience.

Let’s get even more specific and target larger companies. 

Navigate To Company > Company Size. If you tick the box for 10,001+ employees, you will be taken to a page that has 1.2 million people.

Let’s focus on people who are at the top of their seniority. Click Job Experience > Job Seniorities and select VP or CXO. That brings us to 84,000

Targeting job functions is also important. Click on Job Experience > Job Functions and then choose Marketing.

This number will increase to 17,000 people working in large marketing departments and social media marketing.

Tip: Name your LinkedIn campaign according to the type of ad and objective. This will help you identify what your campaign is about and who it’s targeting.

Click the pencil icon in the top-left corner to enter your campaign name. WV

• Sponsored messages are the ad type.
• “WV” stands for Website Visits.
• CS 10k+ 

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#3: Choose the LinkedIn Message Ad Format and your Budget

There are three types of ads available under Ad Format: single-image ads or carousel image ads. All sponsored content. These ads appear in your newsfeed.

Choose the Message Ad option to display LinkedIn message ads.

You have the option to set your daily budget under Budget & Schedule. For message ads, you can only use cost per sent (CPS).

LinkedIn recommends that you bid $0.80 per ad.

#4: Create your LinkedIn Message Ad

You can now create your LinkedIn message advertisement. This is where the fun begins.

To get started, click Create New Ad.

Your ad message is sent from a profile on LinkedIn. 

Let’s say you are the marketer and this message is being sent on behalf of your CEO or customer success team.

After you’ve selected the sender, you can enter your ad title. Sponsored messages must be named.

Next, create a subject. This subject will affect how many people open your message. Your costs will rise if not enough people open the message.

People scroll quickly through messages, so they have limited time to read them. You need to grab their attention, no matter what device they’re using.

To grab attention and make your recipient feel special, you might use the “VIP Invite to Influencer dinner”

You cannot make your message personal by using dynamic subject lines. You can however insert dynamic fields into your message text. Choose an option from the dropdown menu. LinkedIn inserts “%FIRSTNAME%” if you select First Name.

Promote a fictional event. Follow the same principles to personalize any invitation or event.

People don’t want to waste their time. Don’t make your message a wall of text. 

Simply select the text you want to add to your landing pages and click the link icon. Double-check the information you wish to display, then click OK.

If you want, you can add disclaimers and terms to a custom footer.

A call-to-action can be added below the message. This will link to your landing pages.

To add banner creativity to an ad click the Upload button. The banner will be clicked at the exact URL of the landing page URL.

After you are done designing your LinkedIn message and click Create.

Next, you’ll see your ad. Click Next to launch your campaign.

Next, click Launch Campaign.

Conclusion

These guidelines can help you create LinkedIn message ads more powerful than any other format.

A checklist, cheat sheet, or webinar is not a good candidate for message ads. You will have the most efficient campaign if you bid the lowest possible bids.

LinkedIn text ads can also be used. You will have a very small targeted audience. These ads are risky and low-cost, so it is possible to convert very few people.