Ultimate Handbook for Leveraging Digital Assistants in Marketing Success


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You’ll have trouble competing with other marketers if you don’t embrace AI digital assistants.

Your competitors will be swimming laps around while you are drowning in the daily, weekly, and monthly tasks.

What if:

  • Spend more time in the zone of genius.
  • Your workload shouldn’t overwhelm you.
  • Increase your productivity by up to 80%.
  • Create an experience that is personalized for your audience.
  • Increase your ROI in just a few mouse clicks.

Just as Alexa can play your favorite songs on demand and Siri will help you find the closest Starbucks, AI-powered digital assistants are a great way to improve your marketing.

This guide will discuss the advantages of AI digital assistants, and tools that you can use to automate your marketing tasks.

To begin, let’s define AI personal assistants.

What are AI digital assistants?

Siri and Alexa are two of the most popular AI personal assistants in the world.

You may have played around with some more on your smartphone, laptop, or other wearables.

AI digital assistants (AIDAs) are software programs that help you to complete automated tasks with a simple tap, click, or voice command.

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  • Paid Media: Effective paid strategies with clear ROI.

How can these programs complete and understand such complex tasks?

Machine learning, natural language processing (NLP), to understand requests, and “learn”, user preferences, can be used.

You’ll be able to create a secret weapon for marketing your brand with the right digital assistant. In seconds, you’ll be able to make better decisions about marketing for your audience.

AI Digital Assistants Shaping the Future of Work

Remember when the millennials revolutionized our work practices with remote work and telecommuting?

Artificial intelligence does the same thing.

The State of Marketing Report stated that AI adoption among marketers has increased by 186% since 2018, with 84% of them using AI technology.

What about late adopters? You’re getting left behind.

But what about our jobs?” !” you cry.

Will AI render us obsolete? You ponder.

No, I am not lying.

According to a report by ManpowerGroup, 87% of employers expect AI automation to increase or maintain their human workforce.

What does all this mean?

Robots create MORE jobs and AI digital assistants will not replace you.

You can focus on your strengths if you don’t have to waste time searching for relevant content or scrolling through Instagram profiles to locate the “perfect” Influencer to support your next campaign.

Create, implement, and fine-tune your marketing strategy.

You’ll also have access to a wealth of data to help you make better decisions and achieve better results.

Unlock the hidden potential in your advertising and stop wasting money.

  • Find out the power of deliberate advertising.
  • Reach your ideal target audience.
  • Maximize the efficiency of your advertising spend.

AI Digital Assistants: The Marketing Benefits

75% of marketers plan to implement AI within their business in the next three months.

What’s the big deal?

Why should you be concerned about AI in your marketing job?

You can enjoy several benefits with an AI digital assistant.

Increase Your Productivity

What is the worst thing about your job?

Are you tired of the same old boring, repetitive tasks?

How about the hours you spent trying to understand data?

Take back your time by delegating your most tedious, soul-crushing tasks to an AI assistant.

What’s the best part? There is no need for recruiting, training, or complaining.

You’ll be able to spend more time on creative projects and the big picture when you don’t have to worry about repetitive tasks.

Automate your Workflow and Growth using a Digital Assistant

Automation is the secret to running and growing a successful company.

Nearly 80 percent of executives believe that automation can help you save 360 hours per year.

Automating your business will allow you to focus more on moving forward.

Marketers are no different.

Automating your workflow allows you to focus on your marketing strategy, and get the results you desire.

AI digital assistants can help you to stay in your genius zone and grow on autopilot.

Personalize Your AI Marketing Strategy

What is the target of your marketing campaigns?

What does it look like?

  • Women’s Rights
  • Age 25-35
  • Exercise is enjoyed by many people

You are not alone

60% of content marketers struggle to personalize.

What’s the good news? The good news is that an AI digital assistant will help you to get off the struggle bus.

Artificial intelligence helps you to target specific individuals instead of generic groups.

Don’t limit your brand to “exercise”. Focus on women aged 25-35 years who prefer Pilates over CrossFit.

You can take advantage of the 79% of consumers that are more likely to engage with brand promotions when tailored to their previous interactions.

Create Better Content, Faster

Content Creation can be a great way to attract new leads and build trust with your audience.

It’s time-consuming and expensive.

The right AI digital assistant will help you accelerate, scale, and optimize your content-marketing workflow, which 47% say is the biggest challenge for marketers.

AI isn’t new. As part of their marketing strategy, some of the biggest brands in the world are already using AI.

  • The Washington Post uses Heliograf, an in-house reporting AI, to write basic news stories and social media posts.
  • Forbes uses AI to create content alongside human beings.

Increase Your SEO in Less Time

Do you spend hours creating content but get zero traffic from search engines?

AI digital assistants can identify where you’re going wrong and streamline your SEO strategy.

You can find out what keywords top-ranking sites use to reach Google’s first page with just a few clicks.

AI can also optimize existing blog posts to improve your search rankings. You will receive suggestions on how to enhance your content, and what keywords you should add to achieve higher rankings for queries.

The Best AI Digital Assistant Tools For Marketers

Want better close rates by 59%? What about 58% more revenue? Or 54% higher traffic and engagement?

Use AI digital assistants for the automation of your marketing workflow.

Email marketing:

  • Automizy:  Not getting opened emails? Automizy will help you optimize and test your subject lines for emails and increase your open rate up to 34%.
  • Cortex from Retention Science: Cortex optimizes its automation with machine learning for better results. Over time, this tool will refine subject lines, determine the best time for sending emails, and utilize engagement data to create more effective email campaigns.
  • Customer.io: Send your audience targeted emails, SMS, and push notifications based on their interactions with your business. This tool can help you reduce your churn, build stronger relationships and increase sales.
  • Drift: is an email marketing software that automates the inbox, and sends targeted messages to users. It’s your assistant to manage your marketing and sales email inbox.

Ad campaigns:

  • Curious about your competitor’s advertising campaigns outperforming yours. Pathmatics, a marketing intelligence platform, analyzes the way brands advertise online.
  • Template89: The AI marketing tool Pattern89 can improve nearly every aspect of the ads. You will receive personalized recommendations on how to adjust your ad spending and insights into the types of ads you should use. This includes placement, format, and image attributes such as orientation or number of faces.
  • Stop boring copywriting for Facebook and Instagram ads. Phrasee is a language generator that uses data from online posts to generate marketing copy. Phrasee can test the effectiveness of your draft copy before you spend any money.


  • Emarsys: Emarsys is an AI omnichannel marketing platform that helps you personalize B2C campaigns across the board. It uses artificial intelligence to learn customer behavior and predict their next moves, segment users, then select artificial intelligence content.
  • Uberflip Uberflip is a platform for advanced content personalization. The AI determines what content your audience wants, optimizes campaigns, and increases conversion rates. Shellman increased their winning rate by 40% using Uberflip by delivering personalized content experiences.

Social Media:

  • HubSpot: Within HubSpot CRM’s robust social media software, powered by AI, you will find social media posts created automatically based on metadata.
  • Create social media content that your audience will love:  Analyzing data from your competitors and yourself can provide insights into taste preferences and the best times to post.
  • NetBase: NetBase takes social listening to a new level with machine learning. The tool provides real-time insight into reactions and sentiments toward your brand. Also, you’ll get insights on the audience, drivers, influencers, and location-specific analyses.
  • Lately: Turns your blog URL into dozens of social media updates of different character lengths.
  • Zoomph: Zoomph measures audience behavior and ROI across social media platforms. It can be used to track trends and boost brand awareness.

Create Content

  • Acrolinx: Acrolinx is a platform of software that can “read”. It analyzes content performance and aligns content to your guidelines.
  • Ai-Writer: AI Writer can create a complete SEO-friendly blog post with just a single headline. The text output may not be perfect but it can save a lot of time.
  • Anatomic Reach: Stuck for words to describe your product? Atomic Reach will become your best friend. It analyses your content and rewrites it to suit your audience’s preferences.

Content Ideas

  • Webmaster: Successful marketers know that providing value to their audience is essential. content curation is one of the easiest methods to achieve this. Curate saves you time by identifying the most relevant and useful content for any niche.
  • Stackla: User-generated content is powerful social proof. Stackla allows you to discover, manage and display UGC content that your audience creates (and engages with), to build trust.
  • Unmetric: Unmetric analyzes the content and your competitors to uncover new ideas and business opportunities. Discover what works and what doesn’t, then create a content plan based on data.


  • Text Optimiser: is the holy grail of content marketers. It analyzes web pages and text to determine how well they are optimized for a particular keyword. The result? The result? You can easily identify keywords that are used in page ranking on search engines or analyze your blog posts for additional keywords.
  • : MarketMuse automates content creation in any niche. You can use AI to fill in content gaps by identifying search terms you haven’t used. Some users report a 30% increase in leads generated by organic search.
  • WordLift is a WordPress SEO tool powered by AI.: It automates the internal linking process, helps search engines understand your pages, and keeps your visitors on your website longer with relevant content suggestions.

Landing pages:

  • Personyze Are you still using a standard landing page for your campaigns? You’re wasting money if you still use standard landing pages. Personyze collects data from visitors about their demographics and previous behavior using AI. This allows it to create unique landing pages that increase conversion rates.


AI digital assistants will not replace you.

These tools help you eliminate a lot of work so that you can concentrate on your strategy, use your creativity and innovate.

AI can help you to predict the buyers’ cycle more accurately.

You can analyze large data sets in seconds. Personalize Marketing Campaigns and Take User Experiences to a Whole New Level.

AI digital assistants can be a game changer for marketers looking to outlast and outperform their competitors.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.