A marketing strategy that works effectively uses the tools and platforms that reach the most people and build strong brand recall. Online advertising is essential for brands to be seen on social media and websites.
Videos are an effective way to market your brand because 90% of communication is visual. Our brain processes images more quickly than text. A well-made video can help you introduce your brand to new audiences in just minutes. Videos are a great way to engage, inform and persuade customers to support your brand. According to a report on consumer trends, videos are the preferred format for content.
What is Marketing Video Production?
Marketing video production allows you to promote your brand by creating videos that highlight your brand’s offerings. There are two main processes involved in creating a marketing video: video production and marketing strategy.
Video Production
The video production process has three stages: pre production, production, and postproduction.
Pre-Production
This is the foundation for your video production. This includes research, tapping a production team, and meeting with them to discuss the goals and the style of the video. Conceptualizing and approval of the storyboard is also part of the process. You will also need to develop your video marketing strategy.
Production
This is where the actual video shooting takes place. This stage involves the setting up of equipment, filming, recording voice-overs and interviews, as well as capturing additional footage.
Post-Production
This is where the video is finally edited and polished. This stage also includes recording interviews, music selection, review, approvals, and delivery.
Video Marketing Strategy
A plan must be created and an outline showing how your video marketing strategy should work.
- Setting goals: Determine the end goal of your video. These goals should be aligned with a stage of the marketing funnel: awareness or consideration, or decision.
- Target audience: Your video must appeal to your target demographics. Otherwise, it won’t be effective.
- Make sure you know what message your video should convey. Your brand’s vision, objectives, and benefits or your products and services could all be included in the video. A marketing video can also convey information that is relevant to your brand, which will be useful to consumers.
- Draw a timeline. The timeline shows the progression of the video production.
- You must set and keep a budget. The quality of your marketing videos will be determined by the budget. A big budget will result in a high-quality, professional video. A small budget can encourage creativity and innovation in the team.
Marketing Video Production Benefits
Videos convey your message effectively
Videos convey your message better than pictures that are paired with text. Videos can be used to demonstrate how products work and the processes involved in providing services. Videos will make it easier to explain your brand and the offerings you offer.
Video is preferred by more people
People enjoy watching videos for entertainment and learning. Mobile users prefer videos and are less likely than desktop users to scroll past video posts. Videos have higher click-through rates because people like this format.
Videos Are Versatile
You can cut videos into shorter clips or even GIFs. These materials can be used as teasers or to promote new posts. Your brand’s social media pages may allow for shorter video clips, as they often have restrictions on video size.
Search Engines Give Video Content a Higher Ranking
Google places videos that are relevant to your search at the top of the page. This is because videos provide a better user experience. Sites with marketing videos have an average conversion rate of 4.8% in SEO.
Videos Are Shareable
Marketing videos are more likely than posts without images to be shared on social networks.
Videos support branding and strengthen customer engagement
Video can show the essence of your product or brand. Videos allow people to feel connected emotionally with your content. Videos can be embedded on your website and social media accounts to encourage users to stay longer. A call-to-action in marketing videos can encourage viewers to interact with other platforms.
Marketing Video Production: Invest
A marketing video can be a powerful tool for your brand. This not only shows your brand is current but also helps your target audience understand and connect with your brand.
Your message will reach a wider audience if you choose a more popular format. Marketing videos can be used to complement other marketing strategies like email. They also increase engagement with your brand via social media. Videos not only make your brand more memorable but they can also be reused.
An increase in engagement and recall, combined with greater reach and accessibility, will more often than not result in a higher return on investment. You should produce a marketing video.
