06/28/2022

Why Thought Leadership and Entrepreneurship Go Together

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Kiran Mazumdar Shaw started her career as a certified brewmaster in 1975. She never imagined that she would become a biopharmaceutical entrepreneur with Biocon Limited.

A self-made entrepreneur thought leader, and innovator, she has made a significant contribution to the medical, pharmaceutical, and financial industries. 

Why is Mazumdbar Shaw considered a thought leader in her field? Why is this important for entrepreneurs?

Leadership in thought

In the age of social media and digital marketing, “thought leadership” is a popular buzzword. The term “thought leadership” is a well-known buzzword that anyone can claim. Is it worth your time to become a thought leader?

Let’s start by clarifying what thought leaders and subject matter specialists are.

Though thought leaders are often subject matter experts in a specific field, it is not always so. These subject matter experts work hard to achieve their goals.

Thought leaders are different from subject matter experts because they have two primary characteristics. Passion and expertise do not suffice. It is also important to be patient, to think critically, to have patience, to be able to communicate your ideas, and to take action.

Thought leadership and entrepreneurship go hand-in-hand.

Why entrepreneurs make exceptional thought leaders

There are many types and styles of entrepreneurs. There are many types of entrepreneurs.

How did Kiran Mazumdar Shaw achieve so many professional goals? What are the similarities between entrepreneurs and thought leaders?

Muzumbdar Shah began his journey at 25 years old in a garage in Bengaluru. Biocon started out making enzymes. In the following years, the company expanded into manufacturing biopharmaceuticals.

Mazumbdar-Shaw was motivated by her conviction that every person should be able to afford the medicine they need to maintain their health. Her encouragement of other pharmaceutical companies was an important step. However, she was a woman and was subject to discrimination because of her gender. Her search for investors and employees was not easy.

She persevered and continued to speak out about rising drug prices. India became a world leader in pharmaceutical development thanks to her philanthropic efforts.

She said:

“All entrepreneurs are responsible for the well-being of the community and the environment in which they operate.” “

This is her legacy.

How entrepreneurs can create their thought leadership?

Mazumbdar-Shaw is driven and passionate about her business. The same goes for developing your thought leadership. It takes perseverance and hard work to gain respect, esteem, and admiration.

These are some of the ways that you can get started.

Consider your impact

You’re an entrepreneur. You are an entrepreneur. Is there a greater mission for you?

Be content. Make sure you have lots of it.

Visual content and writing are key to being thought leaders. 

This can be achieved by setting up your platform such as an online blog. You will discuss the changes you want to see in your industry and the strategies that you used to grow it.

Contact relevant online publications to request guest contributors. You can share your writing work through social media, newsletters, and your website.

Video is extremely valuable.

Last but certainly not least, live speaking engagements are a great way for you to make your voice heard. These give you the chance to connect with your audience deeper, clarify your ideas, and strengthen your message.

Though thought leadership can seem difficult, entrepreneurs can make a difference by sharing their expertise and knowledge with the rest. 

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.