Landing pages are designed to generate leads. 

These forms can be a huge asset to your marketing arsenal because they can help reach new customers. You also have the option to use the information to market your product or service

The catch is…

Design and formatting are two of the most important aspects to lead forms. Lead generation forms’ success rates and conversion rates, as well as popup forms, are directly affected. 

Your forms can be difficult to use. First, let’s understand what a lead-capture page is.

What’s a Lead Capture Formula?

On a landing page, you will find a lead capture form. This form asks visitors for their email addresses and sometimes additional information in exchange for an incentive.

Kobe Digital, a popup builder tool that allows you to create lead capture pages, is one option. It is also worth checking if your web-builder software has plugins.

What a Lead Capture Formula Does

1. Position of Lead Capture Form

You should have your form visible above the fold. Visitors should not need to scroll down to find your form. 

The popup can be used to offer a free ebook or other services.

You want to grab people’s attention, but don’t make it too overwhelming. 

The bottom of the Landing Pages

A lot of landing pages include a lead capture form at the bottom. 

Once users have expressed interest in the content, this positioning allows them to see it and decide if they want to download it. 

The Offer’s Picture

To help position lead capture forms, a picture of the offer can also be placed beside them This acts as a visual reminder about the offer that users will receive for filling out the form.

The Content

This is a complicated one. This is a way to embed your lead form within landing page content without impacting the browsing experience.

A button can be created to embed the popup forms. This button can be placed anywhere you want using

The lead form opens when a user clicks on the button.

2. Clear Title and CTA

Popup forms are a great way for leads to be generated. Be sure to include a compelling title and a CTA.

HubSpot claims personalized CTAs convert 42% more visitors into leads than untargeted CTAs.

Make sure your title and CTA are clear and understandable. This will encourage people to take the desired action.

Agile CRM uses, for instance, a lead capture form with a call-to-action and a descriptive CTA.

3. Professional Look

The design of your lead form is important. Old-fashioned forms can turn off visitors and make them look like spam websites. User-friendly form designs can help visitors to the site.

UX design is a great way to give your website a professional look. To get a professional look, match your forms to your website design.

Website forms are of any type. Learn how to increase form conversion rates, no matter what form it is.

4. Length of Lead Capture Form

When designing a form, the length is an important consideration. How long should it be

A shorter form will generate more leads and get more people to fill it out. Visitors who fill out more fields will generate more quality leads.

Shorter forms are more likely to generate leads. High-quality leads are more likely to convert into customers.

5. Form Fields are user-friendly

No matter what length you prefer, it’s important to eliminate unnecessary questions from your lead capture forms to make them easier to use.

Many companies ask for too many details, which can cause insufficient leads. 

6. Your Business Privacy Policy

Prospects need to be concerned about security while filling out forms online. Visitors must feel confident in your ability to trust them.

Link to your privacy policy in your lead capture form Client testimonials and logos can be visible to improve credibility.

7. Submit your Lead Form Here

The submission tab is the final component of a lead form. Although “submit” is the default text for submission buttons, studies show that buttons marked with “submit” have lower conversion rates.

You can choose to submit “Submit” with “Go” or click here. These words take less time and commitment than “Submit “.

How do you optimize your lead capture form?

Lead capture is the process of turning a website visitor into a lead. What can you do to optimize your lead forms?

Target the Right Audience

You should display your forms on the appropriate page/s for the correct viewers. Popup forms such as Kobe Digital which have trigger and visitor targeting options are the best way of reaching the right audience.

A/B Lead Forms

It is better to be safe than sorry. 

Email upon Lead Form Submission

Many people submit information to confirm that it has been received. Companies use autoresponder emails to notify leads.

Connect your Lead capture Form with Other Web Apps

Consider what you will do with visitor information. How will you use it?

After collecting data, automate your marketing by connecting your forms with other apps like Google Sheets or your email marketing software. Zapier lets you connect multiple apps.

Recap of Lead Capture Forms

There are many ways marketers can optimize lead generation. Lead capture forms allow you to build your email list quickly and efficiently with high returns.

You can achieve incredible results by ensuring your forms meet these seven essential components. You can keep testing until you achieve great results.