Covid-19 and the face-to-face limitations that we all have faced make ecommerce look amazing. Numerous businesses have found ways to sell their products online. Several new brands have launched their ecommerce ventures in 2021.

As we all know, it is hard work to start a business, even an e-commerce one. To make an e-commerce company profitable, some many decisions and steps must be taken.

E-commerce is a huge improvement. Shoppers are now using their computers and devices to find and purchase new products. E-commerce continues to grow. Our team at Kobe Digital helped to launch 35+ successful online businesses in the six months since the pandemic.

Our team of web development and marketing professionals can help you get started with e-commerce.

What are the advantages of e-commerce?

E-commerce isn’t a trend due to covid. It is here to stay. Why? Why? Because both sellers and buyers benefit from selling their products and services online.

Buyer benefits:

• It is very convenient
• Transactions are quick and simple
• It is easy to compare products and price, everything is right in front of you
• Delivery – You can have your order delivered right to your doorstep
• You can reach the seller easily
• You can buy items at any hour of the day

Seller benefits:

• You won’t need brick-and-mortar locations to lower your costs

• Customers can be reached far beyond their local area; they can be anywhere in the country or even internationally.

• You can sell your items at any hour of the day

• Platforms like Shopify allow you to have complete control over the selling process and track it.

• You can reach more people with SEO and SEM.

What are the various types of ecommerce?

You can categorize e-commerce in three different ways:

1. Business to business, also known as B2B

This scenario allows goods and services to be sold from one company to the next. Hootsuite, for example, will sell its social media tool. Companies such as Salesforce can sell their CRM to others.

2. Business to consumer, also known as B2C

This scenario is where a business sells to a customer. It’s one of the most popular types of ecommerce. A clothing shop like Joe Fresh or a product company like Maison Rose, or even a home-supply store like Home Depot is examples.

3. Also known as C2C (consumer to consumer),

This scenario allows consumers to sell directly to other customers. This applies to marketplaces such as eBay and Amazon.

Once you have a better understanding of the various e-commerce categories and which one is right for your business, you can start to set up your online store and decide which platform is best.

How can I choose the right e-commerce platform and software for my business?

1. Customization and themes

Each theme should be looked at carefully to ensure that you can perform the functions you require.

2. Customization of domain names

It is important to have a unique URL and domain name. For this reason, it is better to use the name of your business.

3. Expert support

You should ensure that you choose a platform that offers 24/7 support when choosing the right platform. Expert assistance is essential to resolve any issues that may arise.

4. Flexible payment options

Customers expect to be able to pay in multiple ways. Flexibility in payment processing is important if you want your customer to be able complete transactions flawlessly.

5. Multiple language abilities

This is crucial if you sell internationally. They should be able to order in their native language.

We now have a better understanding of the various e-commerce platforms and software that you should consider. Let’s look at some best practices for your site.

What can I do to optimize my website?

It is important to choose the right e-commerce platform to meet your needs and help you achieve your goals. Let’s look at the factors that will help you choose the right platform.

1. Designing a mobile-friendly website

Mobile devices will make up the majority of internet traffic, so it is important to have a mobile-friendly site. It can be hard to make a mobile-friendly site on your own. Ask the experts to help you ensure that your website gets the attention it deserves.

2. Optimize for the Web

You have many options to convert website visitors into customers.

• Product descriptions It is crucial to hire a copywriter to write compelling product descriptions that sell. This can be done by using FOMO (fear of missing out), exclusivity, and other tactics that will encourage website visitors to buy right away.

• Visuals High-quality product photography is essential, especially online. Website visitors can’t touch, smell or use the product in person so it is important to create an online experience that is as seamless as possible. To enhance your online experience, you can use static images of the product, photos of people using it, 360 views, and videos.

3. Customer experience

Your potential customers should have the best experience possible from the moment that they visit your site. You have many options to achieve this.

• Your visitors will find quick answers by adding a FAQ page.

• Real reviews, also known as “social evidence”, are gathered from reliable sources.

• Chatbots or chat support are a fast and easy way for potential customers to ask questions and receive immediate assistance.

Let’s now discuss the best practices to use for your ecommerce website.

How can I increase my sales?

We discussed that many people are looking for online services and products, particularly during times like this, when there is a global pandemic.

It is important to develop a strategy for your e-commerce business. This will increase sales. You should keep your eyes open for growth and marketing strategies that will help you track the success of an online business.

1. Test social media ads

Social media is a huge part of our world today and it is growing rapidly. There are many platforms such as TikTok and Facebook. The best social media platforms for your business will depend on who you are targeting. This will allow you to determine the most profitable platforms and help you generate more revenue and sales. Kobe Digital is a team that works daily with e-commerce companies to determine the right platform for them.

2. Email marketing

This has been an effective marketing strategy for years and will be so in the future. You can offer discounts and incentives to encourage visitors to return to your website by collecting their email addresses through pop-ups or embed forms. To keep in touch, you can also inform them about new product launches. We recommend Privy and Mailchimp as great tools.

3. Search engine marketing and PPC

Search engine marketing (SEM), is one of the most cost-effective, efficient, and effective ways to increase your revenue. Pay-per-click is the method by which a company acquires website traffic through search engines such as Google, Yahoo!, and Bing. Kobe Digital recommends that you use SEM/PPC if your e-commerce company is operating. It can be a great way to help your business grow quickly if done properly by a professional.

4. Use surveys to gather feedback

Surveys are a great way to find out what your audience wants. You can gather feedback using surveys, from what products customers like to how easy it was for them to find the information they need on your site. These surveys can be used to improve your website’s performance and customer experience.

5. Emails from an abandoned cart 

We have all been there. This is why it is so important to create an email notification to help you convert potential customers. To increase your conversion rate, you can send an email reminder or share a coupon code.

There are many ways to increase your ROI. It’s best to work with an agent who is experienced in this field to help you develop and implement a solid strategy.

What is the future of ecommerce?

E-commerce isn’t going anywhere soon. It looks brighter than ever. You can start a successful e-commerce company with the right platform, strategy, and tools. To get the results you want for your business, work with an experienced team such as Kobe Digital.