To provide detailed PPC reports showing how your SEM strategy is performing, we have the best SEM reporting tools .

Digital advertising agencies must have solid, reliable and complete PPC reports to help clients keep track of campaign data. Without insights about your campaign, PPC advertising campaigns won’t make sense. You want to increase traffic and conversions in your PPC campaigns. Consider implementing SEM reporting tools to your PPC marketing strategy.

How do you create a PPC report?

You can track the paid advertising metrics of your clients with a well-automated PPC report. This includes ad clicks and ad spends. You can also track the performance of their PPC campaigns, and many other metrics. If you have multiple PPC campaigns on different platforms, tracking and analyzing each client’s data can be quite overwhelming. PPC reports can involve a lot of data and metrics. Pre-existing PPC reporting templates can help you to simplify this task.

You may need a guide to help you create a PPC report that is actionable. No worries! No worries! We can help you create these reports in 7 easy steps.

• Step 1 – Create a consistent, reliable reporting format for clients.

• Step 2 – Start with the general data, then dive into the specific metrics.

• Step 3 – Prioritize core metrics like impressions and clicks, CTRs or conversions, as well as ROI.

• Step 4 – Provide a comprehensive PPC reporting dashboard,

• Step 5 – Explain each metric to your clients so they can understand it.

• Step 6 – Allow for the customer journey and attribution clicks

• Step 7 – Integrate CRM for more detailed information beyond the PPC conversion.

You can then create a PPC report template for each client by following the steps. Each client is unique. This means that there is no one report that will suit all clients. You will need to make custom reports to meet their needs. This may seem overwhelming and time-consuming.

Agencies prefer to use a PPC reporting tool to save time and build trust with their clients.

What Information Should Be Included In PPC & SEM Reports?

For a while, we have been discussing paid advertising metrics, stats and data. Do we really know what metrics and data should be included on SEM & PPC reports? If you answered yes, then skip to the next section. If you’re still reading this, you might need to decide!

The things that you include in your PPC & SEM reports will depend on the needs of your clients. The metrics listed below should be included in a good PPC report.

• Cost-per-click (CPC),
• Conversion rate
• Return on Ad Spend (ROI & ROAS)
• Click-through rate, (CTR),
• Cost-per-acquisition (CPA),
• Impressions,
• Clicks for Ads
• Rankings.

Depending on your SEM strategy, metrics may be more precise. The PPC report should be able to segment and gather all the data required if you have multiple campaigns.

Let’s dive into the top PPC & SEO reporting tools for agencies.

What are the best PPC and SEM reporting tools for agencies?

SaaS offers unique PPC reporting tools for every business. It is important to identify your agency’s core needs and choose the right tool. It is possible that the PPC reporting tool that works best for all agencies might not work for you.

Get ready, whoop whoop! Below are the best PPC & SEO reporting tools for agencies.

• Whatagraph
• AgencyAnalytics
• Channable
• Semrush
• DashThis
• Unbounce

Whatagraph is a well-known PPC reporting tool for agencies. It gathers all relevant metrics into one dashboard. Whatagraph collects performance metrics from various platforms, such as Facebook Ads, Google Ads, and other PPC channels.

It is possible to create a basic report and customize it for each client. This customization capability saves you a lot of time and money. Whatagraph allows you to add branding and logos to your reports.

Pricing 

Whatagraph provides a free 7-day trial, with no credit card. The pricing options can be tailored to meet your individual needs.

• The Professional plan can be used by most in-house marketing departments and costs EUR199 per month.

• The Premium plan, which is often used by small marketing agencies in Miami, starts at EUR299 per monthly.

• The Custom plan will reshape your agency’s unique needs.

AgencyAnalytics

AgencyAnalytics makes scaling your agency easy! AgencyAnalytics’ PPC reporting solution monitors your KPIs and highlights your ROI. It also showcases the value of your agency to clients. The sample PPC report reports all relevant data.

AgencyAnalytics offers visualization opportunities for any metric that can be used to show clients the overall performance and effectiveness of their digital advertising campaigns. Clients will be more interested in ROI since it is the key metric for advertising campaigns. Your agency will prove its worth if you can show the ROAS to clients.

AgencyAnalytics’ greatest feature is the ability to add annotations to the PPC data and set goals. This allows you to keep your clients informed about progress and specific changes.

Pricing

AgencyAnalytics offers flexible pricing plans and a 14-day trial without credit card. Below are their pricing options.

• Freelancer Provides basic reports options for up to five users at a starting price of $12 per monthly

• Agency Is designed for SMBs that need to scale their PPC reports to at least 10 users. Prices start at $18 per month.

• Enterprise offers flexibility to large agencies who need customized solutions.

Channable

It can be time-consuming to set up each client’s campaigns one at a time. Agents should have backup from online reporting tools such as Channable.

Channable allows you to access all your campaign data from one place. The data can also be automatically updated. Channable, unlike other PPC reporting tools allows you to generate relevant ads. Both static and dynamic data is combined within the system. You can make your advertising campaigns even more effective with the built-in ad generator.

Pricing

Channable’s goal is to be a unique solution provider for all businesses. Channable offers 10 pricing options for different business types. After you have chosen the best package, you can proceed with the appropriate pricing plan. Channable offers many add-ons.

We can say with some certainty that prices range from $119 to $239 per month.

Semrush

The best tool to optimize Google Ad campaigns is Semrush’s PPC Keyword Tool. The industry-leading tool provides comprehensive reports and optimizes your Ad campaigns based on keywords. You can do everything you want with one of the most powerful PPC reporting tools.

• Generate cross-group negative keywords,

• You can easily create ad groups

• Create location-based targeted advertising campaigns that are based on CPCs or search volumes.

• Automatically update keywords demand-driven

• You can import an existing Google Ad Campaign or restructure it in one dashboard.

• Multiple keyword lists can be created to help you with future campaigns.

Pricing

Semrush offers three pricing options called:

• The Pro plan can be used by small businesses since it only covers 5 projects. The cost starts at $99.95 per calendar month.

• The Guru plan was specifically created for agencies that have a limit of 15 projects. The monthly cost starts at $191.62

• The Business plan can be used by enterprises, and it is limited to 40 projects. The monthly cost starts at $374.95 

DashThis

DashThis allows you to gather all the relevant data in one place to create custom, meaningful and detailed PPC reports. DashThis’ online PPC reporting tool connects over 30 platforms to simplify your work and bring together advertising data. You can easily customize your reports based on the PPC KPIs to suit each client’s requirements.

DashThis saves you time and allows you to spend less time creating one report. You can also share your reports with clients using a URL, an automated email, or a PDF download.

Pricing

DashThis allows you to divide the pricing into four different plans.

• The Individual plan lets you manage up to three dashboards for $33 per monthly

• The Professional plan includes 10 dashboards. The monthly cost starts at $109

• The Business plan has a limit of 25 dashboards and a monthly price of $209

• You can customize the Standard plan.

Unbounce

Unbounce is different from other PPC reporting tools in that it offers more features. The landing page creator optimized landing pages to correspond to your ad groups. To increase conversions, you can create more relevant landing pages for Google Ad campaigns. You can earn more revenue with your Ad campaigns using the AI-powered Smart Traffic feature.

To create highly-converting landing pages for your targeted keywords and ad groups, you can simply use the drag-and drop editor. If you don’t have the time or desire to spend much time creating landing pages, you can use the template library which offers dozens of templates. You will be ready for the PPC jackpot once you have created your ad/landing page combo.

Pricing

Prices at Unbounce depend on how many domains you have. You can make the most out of Smart Traffic by choosing either the Optimize, or Accelerate plans.

• The Launch plan is only for one domain and costs $90 per month.

• Prices for the Optimize or Accelerate plans range from $135 to $225 per Month.

Why is Reporting Important for Agencies?

We want to highlight the importance of reporting agencies before we close the best PPC & SEM report tools guide.

For agencies, reporting is the best way to show clients their work.

• How can they prove the worthiness of their agency by reporting?

• Was their marketing strategy successful?

• They made a good decision to work with them.

• What are they trying to accomplish?

Reports are key to your marketing success, as you can see. Many agencies fail to automate their reporting processes and disappoint clients. As a result, agencies lose clients. These steps will help you avoid this.

• Step 1 – Enter all vital data into reports.
• Step 2 – Add personal notes directly to your data
• Step 3 – Let us know your thoughts about the results.
• Step 4 – Support reports with visuals
• Step 5 – Display the data section-based.
• Step 6 – Personalize the final results section.
• Step 7 – Modify the report to suit the needs of the agency.

Last words

This article has been compiled by our team to help you choose the best PPC & SEO reporting tools for agencies. The final decision is yours. Please consider your core needs when choosing the best one.