Websites are designed to be scannable. We now consume information at a lightning speed. Users will not pay attention if you give them more than a brief pitch. Great copy will drive them through the sales funnel. Do you want to get them to take the time to read your copy?

Your site’s usability is dependent on the typeface. Typography is often referred to as the foundation of great web design. It shapes the information you want to convey – literally. It refers to how the information flows (text mostly) on a web page. Although this may seem minor to your designer, it is essential for successful use of it.

Content comprehension

Did you ever find it difficult to read the text on a website? To read the small, compressed words on a website you have to strain your eyes. Maybe the text was transparent so that everyone would be able to understand it. It is frustrating and most people will go to a competitor’s site. While great design can grab people’s attention, it is not enough to keep them there for more than a few seconds. You need to use great typography if you want to get them to stay.

It will not only decrease your bounce rate but it will also improve your readability (two important terms in typography). The user’s comprehension is affected by how you make the content more accessible. While readability refers only to the way that the content appears, such as how easy it is to read. Good typography is a better tool than flashy images for site navigation if used correctly.

Visual Impact

Your website should make a statement about your brand. While stunning images are great, it is not enough. You should also consider the role of text on your website. Although a user might not be aware of the layout of the text, it will affect his perception of what he is looking at.

The power of typography is an effective tool for branding. The expert use of typography can communicate your brand in powerful ways.

(To learn more about the effective use of typography and web design, visit Our website solutions.

Piqued your interest? These common best practices are for typography.

Font

The type of text used is called font. However, we will use this term here to talk about some related topics. Experts recommend web page text be written in sans-serif fonts as they are easier to read on pixel-based displays. Arial is the most popular choice. However, Verdana, which was specifically designed for computer screens, is an option.

Spacing is an important tool in your typography arsenal. Are your lines too close together? You should also avoid long lines. If users have to follow sentences across the entire width of your page, they may feel text fatigue. You should also ensure that the spacing between characters is proportional. Although this may not seem like a problem in a paragraph of one or two lines, it could lead to kerning or an unappealing arrangement.

Keep it simple

The scanner can help users scan text, which not only makes it easier to understand the information but also helps to keep the eye on the page or section. Your copy should be easy to spot. Headers should look similar and slightly larger than the text below them. However, they shouldn’t be too large so that it makes your copy seem oddly proportioned.

While it is important to keep the text’s spatial relationships consistent across the site, don’t forget about white space or any other area that doesn’t contain text. This is a great way to keep the user’s attention on the information. Imagine a website that was extremely clean. You probably had a lot of white space to keep your text in check. You can increase your margins to make it more prominent. It will be easy to shift the focus of the page to the copy.

Use your intuition

It is a good idea every now and again to review your typography. Don’t wear your designer hat, don your user pants. Most people who visit your site don’t care about the effort that went into it. Most likely, they have a need. If you can meet that need, they may consider your amazing branding. Take a moment to look at the site as an everyday customer, not as a professional. What is your gut reaction to the site? It’s easy to read

Learn more about web design services in Miami and typography to help your business. Find out what SPINX can offer you.