It is crucial to find the right leads for your company to be successful. Lead scoring can help you organize your sales and marketing activities. It allows you to identify the most profitable leads for your company’s marketing campaigns. But what is lead scoring? This article will cover the basics of lead scoring and help you understand how to create your system.
What is lead scoring? Lead scoring is a fancy way of describing the process of ranking customers. It is used to identify the most valuable leads and where you should invest your marketing dollars.
Lead scoring allows you to understand better how website visitors find your business. This includes what content they are browsing, where they’re coming through, and when.
This article will explain what lead scoring is and how to use it to enhance your online marketing strategy.
What is Lead Scoring?
Lead scoring is a way to assign value to leads. It is used in lead generation. It can be applied to any type of marketing campaign including email campaigns or banner ads.
Lead scoring lets you assign points based on the quality and quantity of each lead your company receives via various channels (such as website visitors).
When it comes to payment, the more qualified leads that you get from different sources (emails versus phone calls) will make your score higher.
How Does Lead Scoring Work?
Let’s now understand what lead scoring is. The factors that contribute to lead scoring are: the channel through which your leads were received (e.g. website visitors versus phone calls), as well as the quality and quantity of the individual, leads you get from different sources.
If your company gets more qualified leads by email than it does via phone calls, its score will be higher if they respond to an email advertisement than if it had responded to a voicemail.
It is the same for all channels. If your website gets more qualified leads than a Facebook advertisement, your score will be higher.
What should you know before you start scoring your leads
Let’s now understand the basics of lead scoring. Lead scoring can be used to rank your pages.
This involves assigning points to pages based on how useful and engaging visitors find them, and other factors like how easy it is to navigate (visited or unvisited), what sections are most popular, and so forth.
Lead scoring works by rewarding users who use your site frequently with higher search engines rankings like Google and Bing. These searches can generate revenue through advertising clicks, etc.
This activity can be overlooked if it doesn’t get enough traffic or visitors don’t find it valuable. Lead scoring is a way to make a difference.
Lead scoring is not the best ranking method. There’s no way to know how many people have visited each page. We must use other factors like bounce rate (how long users spend on a site) for an estimate.
However, bounce rates can vary greatly between websites. Some sites have very low bounce rates and others have high bounce rates – most sites appear to have a bounce ratio of about 20%.
If you use lead scoring and have high bounce rates, your page likely ranks high for this reason alone. But what about other factors like engagement?
Visitors who don’t find your pages helpful won’t be able to stay on them for long enough to reap the benefits. They will move quickly to other websites with better content, where they might become customers.
We need analytics data to determine how many people visit each page and how long they stay. This information can then be used to inform our decision on whether or not to continue to use lead scoring.
This can be done by simply looking at your bounce rate to determine how many people visit each page. However, you can also look at other factors like time spent on pages.
A high bounce rate means that a page needs to get more visitors. This can lead to many users leaving the site after only viewing a few pages. If this happens, we must take immediate action to increase the number of visitors to the site.
Users who have previously dealt with your company and received some type of discount or offer in the past are the second type of visitor that is unlikely to be a good fit for the lead score.
These people will be happy to get further discounts from your company again, so it is unlikely that they would abandon their current website unless something was wrong with the page they were viewing.
If our goal is to get new customers via email marketing campaigns, lead scoring is probably not the best way.
If you want to convert more visitors into customers, lead scoring is a useful tool. You will be able to see how many people visit your site and what pages they are leaving after viewing only one or two pages.
This allows us to take actions to improve the user experience on our site, such as adding relevant content and improving search engine rankings, which could lead to more conversions.
Lead scoring has a few drawbacks. You will need to spend time tracking down potential candidates.
If we use Google Analytics, then we need to look at other factors like how long they stay on the site. This can be done by looking at bounce rates or average session duration (the time spent on each page).
Lead scoring is a tool that can be used to improve the performance of websites.
What are the Different Types of Lead Scores?
A lead score helps your sales team or marketing team prioritize their responses. Different companies offer different scores so it’s important to choose the one that best suits your company’s needs.
1. Text-Only Score: A text-only score gives you only the most basic information about a lead to help you decide what type of follow-up you should do with them (e.g. email campaign, social promotion).
This is not about generating leads, but rather getting faster responses from customers so that you can avoid additional follow-ups.
2. Numeric Score: A numeric score provides more information about a lead. It includes the name and email address of the person who submitted it. This is particularly useful for companies with multiple sales reps.
3. Full Score: A complete score is all that’s included in a numeric score, plus additional details like phone number, job title, and industry type (e.g. B2B/C2C).
This extra information is provided to provide more context to each lead, so your follow-up can be customized to meet their needs.
Lead Scoring Tools That Will Help You With Email Marketing
These are the top tools to help you increase your email marketing campaigns.
1. AdRoll Lead Magnet Maker – $99/month (Free trial) – This tool is the only one we recommend. It allows you to create high-quality email sequences as well as landing pages that convert at an extremely high rate.
It is also extremely easy to use with an intuitive drag-and-drop interface that makes it quick and simple for business owners or marketers to get started.
There are over 50 templates available in their library. You can also build your page layouts using their templates if you don’t want to use one of them.
You can also import your images and links. This is great if you have a website or blog that you want to promote.
2. LeadPages – $29/month (Free trial) – Leadpages is a comprehensive solution to lead generation. It offers everything you need, including landing pages, squeeze pages, opt-in pages, and email autoresponders.
They offer their services as a monthly subscription. They give out 100 leads free of charge each month. This makes it an excellent option for anyone who wants to try before they commit.
3. LeadPages Squeeze Page Builder – $29/month (Free trial) -Leadpages also has an incredible squeeze page builder which is great for creating lead magnet pages as well as opt-in forms.
If you like to customize your site, you can choose from more than 30 pre-built layouts or create your own.
This tool has one downside: they don’t offer free trials. If you are interested in using the tool, make sure to factor in the cost.
4. MailChimp – Free ($19/mo for the first month) -Mailchimp allows you to create an email list, send updates, offers, and information about your blog posts, as well as build a mailing list.
You can sign up for the service at no cost up to the first month. This is a great way to grow your mailing list.
5. AWeber – FREE ($19/mo for the first month) -Aweber can be used to build a list, send out emails, and automate blog posts based upon certain triggers or actions that subscribers have taken.
It integrates well with WordPress, so it is easy to get started.
6. GetResponse – Free ($19/mo for the first month) – Getresponse offers a variety of amazing email marketing tools. This includes an autoresponder system that allows subscribers who have not received emails from you to be added to your list.
You can also integrate it with WordPress to create automated emails or schedule them for the future.
7. MailChimp Marketing Suite $5/month (95/year). –The last tool that I want to mention is Mailchimp’s marketing suite.
This allows you to use powerful automation features such as email templates, Aweber integration, and lead generation forms. It costs only $5 per month or just over $100 per year and is a great way for you to start your marketing journey.
