Today’s people love to share snippets from their lives online. A staggering 3.5 billion people make up the online world 7.7 billion. Instagram is one of the most used platforms.

According to Instagram, there are 1 billion users per month! Its popularity is growing. According to Apple data, Instagram was the second most downloaded app in 2018.

The rise of Instagram is great news for brands.

Why?

Now you can use the platform’s advanced features and growing platforms to market your business. Over 200 million Instagram users visit at most one business profile every day. Businesses account for 1/3 of the most-viewed stories.

Your business can now benefit even more from the new Shopping Feature on Instagram!

Quick Snapshot

To find out more about the products they love, over 130 million Instagram users click on Instagram Shopping Tag. Moreover, 33% of Instagram users prefer to shop online.

Two and two are two important trends to be aware of. First, social media platforms are being used by the masses to find information about brands. These platforms are no longer a way for friends to keep connected.

Online shopping is also on the rise. Online shopping is on the rise, due to how much convenience is important to shoppers today.

Setting Up Instagram Shopping

You will need to first set up Instagram shopping to be eligible for the Instagram shopping feature. Then, wait for the approval.

Here are some things to consider when setting up Instagram shopping

• Get the latest version of Instagram

• Officially convert your Instagram account into a business profile

• Become an administrator of a page or business manager account

• Create a product catalog or an online shop

You can show your trustworthiness to Instagram by having a product catalog on a business manager account. Only then can products be tagged in your Instagram photos.

Follow these steps to set up Instagram shopping on your Instagram profile.

1. Turn on Instagram Shopping first. This will need to be reviewed and approved by Instagram.
2. Tap settings and go to your business profile.
3. You will see the option “Business” in your settings. Tap it.
4. Continue by clicking on “Shopping”
5. If so, you can click continue to link your product catalog to your professional account.
6. Click “Done”.

You will need to ask the company for access to its shopping tools to get your Instagram account approved. Before approval, your profile will be evaluated on several metrics.

These are the things you need to consider to get approval quickly.

• Follow the guidelines of Instagram for merchant agreements and commerce policies.

• Create a Facebook page connected with payment options

• Your business should not be in the service industry. You must only sell tangible, physical goods.

• Your Instagram Business account should be linked to your online Facebook Catalog.

After you feel confident that your brand meets all requirements for Instagram shopping, submit the Business Account to be reviewed by clicking “Shopping” in Settings. It can take up to a few days for the approval process.

It is better to hire an expert Instagram marketing company in Miami than try to do it yourself. This will help you avoid any problems that might arise during the initial setup or final marketing phase.

What do you get from Instagram?

Instagram Shopping allows you to tag up to five products per image you upload. You can also tag up to twenty products per carousel. These tags can be clicked by your users to allow them to purchase your products online.

Marketers will need to create shopping captions that seamlessly integrate Instagram tags. Although this feature is most popular among US brands, Instagram has now expanded its use to other Instagram shopping countries.

You can use Instagram shopping if your business is established in one of these countries.

1. France
2. Germany
3. Italy
4. Brazil
5. Australia
6. UK
7. Canada
8. Spain

How to get the most out of Instagram Shopping?

Instagram is a great platform for brands. The platform offers many solutions for both brands and users, including the Instagram in-app checkout or the Instagram shop button.

These are the top ways to leverage Instagram’s shopping features.

Product tags

You might be new to Instagram shopping and not know what product tags are. Here are some simple steps to tag products in ads and posts.

• Choose a photo that you like. The “Tag Product” option will be available. Click on it.

• Touch each product to add different product tags to your photo if it contains multiple products.

• Link your photo to the product you have just found in your catalog.

• Next, click “Done”, and then “Share.”

Your product tags don’t have to be limited to images or stories. It can be included in the captions of your posts. No matter which approach you choose, ensure that it is seamless and relevant for your target audience.

Also, don’t make your product tags too product-centric by using captions or images. You need to make sure that your offering is perceived as an experience, rather than a product, given the number of competitors.

Also, product tags should only be used for products that are visible in the video or image you have posted. Variations are also covered. If you’re selling a dress in a particular shade, you need to tag it with your product tag.

Ads

You can make Instagram shopping more fun by ensuring that people tap on your tags and use the in-app checkout option. First, promote your product. Instagram ads are the best way to market your product.

Instagram offers many ads. These include a photo, sponsored and mapped-guided story, video, IGTV, and carousel ad. Photo ads allow you to include different product tags in your caption. You have the option to upload a video (video ads) instead of one static post (carousel ads) or multiple static posts (static posts).

This type of ad can only be displayed to your followers. Sponsored ads can be a great way to reach your target audience.

Stories are engaging and highly engaging, so you can either add product tags to your stories or use the Swipe up feature to redirect your followers to your product page.

These ads don’t have to be your only choice. Smart brands make use of all these ads in the right combination. An Instagram marketing company in Las Vegas can help you decide the right combination, even if it is not clear.

Instagram check

Instagram shopping Instagram captions make the service even more attractive for brands. The latest release lets users complete their purchases online without visiting the brand’s business page.

This will increase conversion rates and encourage impulse purchasing. The abandonment rate is higher the more complicated the checkout process. Instagram makes shopping easier by removing the need to redirect users to another site.

Instagram checkout isn’t a completely new feature. It uses the same shoppable tags that it did before. The app redirects users to the brand page by tapping on the tag instead of viewing it on the website. 

If users tap this option, they will be able to complete their purchase without needing to enter their name, billing address, card number, etc. After your first purchase, Instagram will save all of this information.

Easy product tracking is another benefit that customers and brands can enjoy from this feature. All orders can be tracked in the app, so customers don’t have to remember different tracking numbers.

Start your Instagram Journey!

A strong online presence can be a huge benefit to your brand. Instagram is a powerful tool that brands can use to their advantage. Don’t miss the many benefits it offers. You can boost your sales by using some of the Instagram tools.