Interactive elements, such as quizzes and virtual product testing, interactive visuals, and social media buttons on your website can engage your audience and improve UX. To make a lasting impression, consider adding them to your website.
takes less time than a second to get a first impression of your website. This first impression can last a lifetime. Your website design can impact your credibility, click-through rates, and conversions as well as site rankings.
Interactive web designs allow users to interact with the website and provide a better user experience. Instead of scrolling through the content on a website, visitors can click and scroll on various features to discover something new or get more information.
Your website will be remembered for its user-friendly interface, which keeps your audience interested and engaged. These are four interactive features that you should add to your website.
- Interactive visuals
- Test virtual products
- Quizzes
- Social media buttons
1. Interactive Visuals
Images can improve your website design and make a good first impression. Images that grab visitors’ attention can make it easier for them to read large amounts of text.
Visual elements are an essential part of any web page. They can help you promote your brand and leave a lasting impression on your visitors. You can add animated videos, animations, and illustrations to your website.
Infographics are great visual aid that can help readers understand large amounts of information.
You can increase your website’s engagement by adding clickable elements and features that respond to scrolling. These interactive elements are rare and unique, so they can be used to communicate your message.
Medill Reports Chicago is an example of a website created by Northwestern graduate students in journalism. It features interactive infographics that define each letter of the LGBTQ2SQIA+ acronym.
Click on any letter on the infographic to learn more about the identities of gender and attraction.
2. Virtual Product Testing
You can test out various products online before you buy. Customers who aren’t comfortable purchasing a product they don’t know well will find this helpful.
This is especially popular in the tech and software industries where people need to see the product in action. Retail companies are embracing this trend more recently. Many people can now virtually try on clothes and accessories using augmented reality (AR).
NYX Cosmetics allows users to upload photos, use live cameras, or choose a model to apply the makeup virtually.
Warby Parker is one of the companies that include these features in their mobile apps. Instead of adding functionality to their website, they highlight this feature and encourage users to download their apps.
3. Quizzes
Interactive calculators and online quizzes are just plain fun. They engage users and give immediate results which keeps them interested. This is part of why Buzzfeed has been so successful — because who doesn’t want to know which type of pasta they’re? I am a rigatoni.
They also give you valuable insight into your customers’ tastes. This information can help you identify different audiences and tailor your marketing strategies to reach potential customers.
The results can be used to make targeted and personalized suggestions. You can create custom solutions by getting a better understanding of your customers’ needs.
These solutions can be part of a company’s value proposition. Prose, a custom-made hair care company, requires their customers to complete a survey about their hair to create a formula that is unique for them.
Some companies also use data from their quizzes for product recommendations. Z Gallerie, a brand decor company, offers a shoppable quiz.
After understanding their customers’ aesthetics, they suggest products from their online catalog.
4. Social Media Buttons
To help grow and nurture relationships, people share content. When a visitor visits your website and finds something they love, they will want to share it online. It’s easy to add social media buttons. Simply copy the link, open a new page using their social media account, and paste the link.
Your audience will expect to be able to share your content with others, regardless of whether it’s a blog, product, video, blog, or informative infographic.
This not only improves the user experience but also makes a great impression on your brand. Because it increases awareness and attracts leads, social media is an essential part of a digital marketing agencies in Miami.
Social media can also keep customers connected with your brand long after they have left your website. Your customer receives a notification every time they comment on or like the content shared by your customer.
Bright colors will make it easier for users to click on these buttons. You can also use a heatmap to identify the most popular places for users to click your links.
Many people place their social media buttons at the bottom of the page. However, it might be more effective to have them at the top or near the scroll bar.
Interactive elements enhance your site’s design
Interactive web design keeps users on your site and makes lasting impressions.
You can create a site that is interactive and engaging by using visuals and infographics. These will reveal new information as the user clicks on them. You can promote your brand by using animations, videos, or images.
To demonstrate your business value, you can add virtual product testing on your site if applicable. This is an excellent opportunity for retail sites to offer AR/VR experiences.
Engage your audience with quizzes or social media buttons that allow users to share their content with others. Your users will remember your brand whenever someone comments on your post.
To learn more, consult a top Miami Website Design Agency.
