Do you get tired of spending so much time on your TikTok only to have it banned or only seen by a few people? This social media platform, which was launched in 2016, is all the rage and has proven to be a great tool for businesses and increased exposure.
Kobe Digital explains TikTok’s benefits and benefits to those who don’t know enough.
Let’s first examine the TikTok algorithm and the factors that drive content. The TikTok algorithm currently associates with the FYP, also known as the “for you” page.
You can view all videos created by any creator on this page. However, the FYP will change based upon users’ viewing habits and viewing preferences. A recommendation system is an integrated tool on TikTok.
The system generates content based on user interaction and video information, device and account settings. The algorithm will show you more content that is related to the videos you are most interested in.
This allows users to create a watchlist of content they like the most.
This recommendation system means that the number of followers a user may have is not indicative of how much exposure and engagement they will get with their video. TikTok is a great tool for reaching your target audience faster.
You now have an understanding of the TikTok algorithm as well as the “For You Page” information. You can then use this information to create content to do well on TikTok. Let’s dive into the details.
1. Create Shorter Videos
TikTok recommends content with higher interaction. This means that users interact more, such as sharing, commenting, and liking the video. This is because TikTok takes into account whether users are able to watch the entire video or skip to the next.
It is a good idea to make shorter videos in order to avoid having your video ignored and skipped. Users will be immediately attracted to your message and can process it with clarity. This reduces the chance of them skipping your video, and increases the chances of engagement.
2. Cater Videos to Different Niche Groups
TikTok analyzes users’ viewing habits and preferences so users are more likely to interact with content that is relevant to their interests, hobbies, and mindset. Brands can make videos that relate to these niche communities in order to reach them and gain more traction.
3. Keep up with the Latest Trending Effects
Kobe Digital recommends that you use the “Explore” feature on TikTok to see what’s trending. This will show you whether it’s a song or an effect. You can instantly become relatable by taking advantage of this feature.
You might be the one who gets your videos noticed if you follow the trend. People will know what to expect when something is a popular trend and they are more likely to watch them.
4. Use Popular Hashtags and Keywords to Your Captions
Never underestimate the power and importance of hashtags and keywords in your captions, or even in your dialogue. Your exposure can be greatly increased by using popular keywords and hashtags that are related to a niche.
This is not all. Using hashtags can make it easier for people to search for you on a topic. It will also help you find your target audience faster.
5. Connect with other creators and your audience
TikTok should not be used only to post content, but it should also be used for the purpose for which it was created. To be social. You can be social by being active on the app, and viewing other creators’ content. You can interact with other creators by liking, commenting and sharing.
This could increase your audience’s exposure by using another creator. TikTok will recognize the patterns of accounts you interact with and associate your account with them. This could potentially increase your exposure.
6. Use the Latest Sounds
Every month there are new trending sounds and video ideas. Many are relatable or funny in some way. This is a great way to generate content ideas that will almost guarantee engagement.
Similar to trending hashtags and trending effects, this tip will help you find your target audience faster while remaining authentic.
7. When Your Audience Is Online
TikTok’s success depends on you getting to know your audience. This is what a TikTok Pro account can do for you.
This account allows you to access the report that shows you which audience members are most engaged. This report can be found under “follower activity” under the tab. Strategically posting at this time will help you videos gain more traffic early on and make them more accessible to more users.
8. Cross Promotion on All Social Platforms
You can use other social media platforms like Instagram, Facebook, Twitter, Pinterest, or Twitter to your advantage if your brand is active there.
Your TikTok videos can be promoted on other social media platforms to let your audience know about you and drive traffic to your profile. This will not only drive traffic, but it could also help you reach many people who aren’t on TikTok.
9. Check out the Top TikTok Creators
One of the greatest benefits of social networking for businesses is the ability to get an in-depth look at your competitor’s strategy. A competitor analysis is now easier than ever thanks to accounts being openly available and accessible to all.
Take a look at the most popular creators within your niche or industry. You can see which videos get the most likes and comments. You should not copy their strategy. However, you want to be unique and differentiate your brand. But don’t forget to draw inspiration from these accounts to help you create your own. They are clearly doing something right. Take the time to study and develop your own strategy.
10. Collaboration with Creators
We have talked about how to draw inspiration from other creators. Now it is time to step it up and find ways to collaborate with them.
You can do this by creating a series, influencing content, or just connecting with them and making a video together.
This strategy will appeal to both your audience and their audience, increasing brand exposure for both of them.
Your combined audience engagement will ensure that your TikTok gets serious numbers. It will also be shared further via the recommendation system.
