LinkedIn is incredible.
There is no better place for professionals to network than here.
Snapchat is not the right platform. Not Facebook. Not Instagram.
LinkedIn is the go-to place for professionals.
LinkedIn is a great place for business users who care about their work.
Nearly all professionals on the planet have a LinkedIn account.
LinkedIn’s large user base makes it an excellent platform to market B2B products or marketing services in Miami.
Here’s the problem. To make these marketing efforts effective, you must expand your network.
This article will discuss LinkedIn hacks to triple your network size, which will in turn lead to increased engagement, conversions, revenue, and more.
In other words, this article is about making more money.
How to grow your LinkedIn network.
1. Use images in posts
Although it may seem simple, this is crucial on LinkedIn.
Images increase engagement on social media posts. Research on LinkedIn shows that including photos increases views 11x.
To maximize your profile’s visibility you will need a header pic and a profile pic.
However, you can’t simply post images. You must make sure they are relevant to your target audience. In this case, you will need to know who your audience is.
Let’s get to the point.
2. You can cater to your audience
Are you able to identify the needs and wants of your LinkedIn audience?
Every network is unique, but there are some assumptions you can make about the data.
comScore, for example, broke down the demographic information of each social network. LinkedIn is a popular social network among older adults, but younger Millennials are more likely to avoid it.
This means that you don’t need to be trendy on a network like BuzzFeed. These professionals should be able to use a traditional approach.
Posting unique, sensible content that encourages clicks can help you generate quality leads on LinkedIn.
Premium or paid LinkedIn memberships to give you access to a wealth of data about who is viewing your profile, reading what you post, and how they interact with you. These metrics can be usefully analyzed from time to time.
No matter how you look at the data, there is one thing that you must do — get to know your network.
You can interact, message, comment, like, follow and post around. As you build relationships with your network, it will pay off.
3. Make a group
A LinkedIn group that is focused on your niche is a great way to grow your network. This will allow you to attract professionals interested in certain topics and provide a platform for you to post.
LinkedIn groups offer another advantage: the ability to share information without having to add people as connections.
A group can be a great first step in building your network.
4. Engage your employees
You should engage employees in your business on LinkedIn if you want to showcase your culture and grow your network.
Engaged employees can also increase your company’s revenues. How? These are the benefits of engaged employees.
Your posts will reach a greater number of people if your employees are active participants in your network. Simply ask them to add your company page as their employer and they will automatically follow you.
Engaging on LinkedIn should be done close to home, with your employees.
5. Get in touch with customers
Customers who are satisfied with their services make great brand advocates. LinkedIn offers developer tools that allow you to add the “Follow” button to your website.
These customers are likely to recommend you and share your posts with their networks.
You can also add the LinkedIn Follow button on your website to help you expand your network beyond LinkedIn.
6. Share videos
The use of video content for marketing purposes increases online engagement. It can also increase conversions by up to 80 percent.
The video is huge right now. LinkedIn is the same story.
Video can be added to LinkedIn posts to make them more attractive and more popular.
You can relay more information in a shorter time so that you can grow your network quicker.
7. Follow Your LinkedIn Analytics
LinkedIn’s data analytics is the only way to know the true performance of any online campaign.
Although you cannot track LinkedIn views via Google Analytics or SEMrush you can track them using the site’s internal analytics.
The Next Web has an excellent article about which LinkedIn Analytics are available and where to access them. I won’t go into too much detail here.
It’s a smart idea to export these metrics into a spreadsheet or database, and then track them offline with other social media.
8. Begin Conversations With Current Connections
It’s not worth building your network if your existing connections aren’t engaged. By engaging with your existing network, you can see who is active and who might be fake.
Fake followers on social media can negatively affect your brand’s image. This problem is both human and algorithmic. I have more details about it in my blog.
Click farms and other fake profiles are a waste of marketing dollars that will result in lower returns.
9. Connect LinkedIn to your Blog
You can connect WordPress to LinkedIn to share your posts automatically using the Jetpack plug-in.
This is an important component of online conversion rate optimization efforts, as it helps potential customers move deeper into your sales funnel. Lead generation is an important aspect of LinkedIn.
Jetpack is a great tool for reducing stress and maximizing productivity.
10. Make LinkedIn Showcase Pages
Chris Raulf wrote an excellent post for Social Media Examiner on LinkedIn showcasing pages for business.
While your company page and profile are your resumes, are your LinkedIn showcase.
These pages let you be creative and focus on SEO-optimized subjects. You can fill your showcase pages with engaging and valuable content that will attract attention from people who search through LinkedIn, Pulse, and other connected platforms.
LinkedIn is most commonly accessed via desktop browsers. Don’t be afraid to use media-rich visual and clickable content.
11. Add your LinkedIn Page to Your Mail Signature
Although it may seem sexier to include a Snapchat or Twitter profile in your email signatures, LinkedIn is the place to find business contacts.
This allows them to conduct research on your company and learn about your brand professionally.
LinkedIn is a professional networking site where B2B sales reign supreme.
LinkedIn allows you to connect with clients and business partners. Twitter and Snapchat can be used to connect with consumers. It’s okay to include these profiles in communications to the general population, but business partners must have their entrance to your conversion funnel.
12. Keep posting on Pulse
Pulse, a brand that LinkedIn bought to increase its mobile profile, is a brand Pulse. The app is currently preinstalled on the Samsung Galaxy S7 and 0.13 percent of Android phones. The app collects news stories from all over the internet, but you can also post a Pulse-related post.
LinkedIn Pulse allows you to create a blog post, then publish it. A steady stream of content on Pulse will give you more exposure, especially for mobile users.
People are spending more time on mobile devices than they do on desktops.
13. Time your posts wisely
LinkedIn is a different audience to Facebook, Pinterest, and Twitter than Twitter, Google+, and Google+. This means that the best times for posting are different. Your LinkedIn posts should be timed for “drive time”, which is what radio professionals call it.
LinkedIn is best to post at the beginning and end of banker’s hours (7 am-9 am and 5 pm-6 pm).
Although time is important, it’s equally important to choose the right day for posting. Weekends can be bad and people occasionally get a case of Monday or Friday fever. Tuesday, Wednesday, and Thursday are therefore the days when people are most focused on their work.
Pay attention to the way your boss or father handles newspapers. These are the times LinkedIn users are reading.
14. Make a job posting
One of the most common uses of LinkedIn is job searching.
Posting a job on the website will attract attention from potential candidates and allow you to build a network.
LinkedIn has resumed for every 3 employees. It makes perfect sense to use LinkedIn to help you find the right people to join your company.
Posting a job is more than just filling a vacant position. Posting a job gives you extra exposure and signals that your business is doing well.
Conclusion
LinkedIn is a great way to meet other professionals and potentially become clients, business partners, or employees.
LinkedIn, although it lacks the visual appeal of Instagram and Snapchat, is still a powerful platform for sharing professional information and catering to a B2B audience.
LinkedIn can help you grow your network and drive more revenue clients. This means that although you will get fewer leads, each one will have a higher lifetime value than the ones from other sources.
