This post will help you increase your website’s conversions. 11 key steps have been tested by the best salespeople in the world. Let’s get started if you are ready!

The sales deck has undergone a significant transformation over the past decade. The “pitch”, the traditional sales pitch, is now a strategic and highly refined tactic to win new customers.

The visual deck has become a more popular tool in the last few years. This has resulted in many more clients being engaged. Sales decks no longer consist of text-based presentations. They are video-driven storyboards that compel people into action.

This blog post will discuss the best strategies to create compelling sales decks for 2021. It includes examples of some of my favorite sales decks like HubSpot, Slack, and others who have used this strategy successfully.

The best thing about the sales deck? It can be customized to fit any industry or business.

The sales deck is a great tool, whether you are a B-to-B company that sells complex solutions or if you are in the eCommerce industry and need to convince customers to buy your products.

This post will outline the essential components of a sales deck that is successful and offer some tips on how to put it together.

What’s a Sales Deck? This is the best sales deck I have ever seen.

A sales deck, or pitch deck, is a visual presentation you create to convince potential clients to do business.

It is a quick snapshot of your company and products. It also serves as a way for you to introduce your team and the solutions that you offer.

It’s often the first thing that potential clients see. Therefore, it is important to make a great impression. You want your deck to be so compelling that potential clients will want to learn more about you and the solutions that you offer.

What should a sales deck include?

A sales deck that is successful should contain these key components:

An overview of your company, products, and services

The problem you solve

How to solve the problem

Your competitive advantage

Proof points (case studies and testimonials, etc.

Contact information

A lot of sales decks include an executive summary or a company’s value proposition. However, the rest of the deck is the core.

How To Create Sales Decks That Work in 2021

Now that you are aware of the importance of creating compelling sales decks, you may be wondering how to create one that will work in 2021.

These are some tips to help you create a sales presentation that will win new customers:

-Start by identifying the problem. It is important to address the potential client’s greatest challenge or pain point to begin the conversation. What are their struggles? How can you help them?

-Show them how you solved the problem. Show them how you solve the problem. What makes your solution different from the rest? And why is it better?

Include proof points. For building trust with potential clients, case studies, testimonials, or other data points are crucial.

Make it visual. Visuals are key to a good sales deck. Use lots of photos and videos to explain your solutions.

Keep it simple and short. Your deck should be easy to follow and not overwhelm viewers.

-Include contact information. Include contact information, such as your email address, telephone number, or social media information, at the end to make it easy for potential clients to get back to you.

Be consistent with your branding and colors. This will make the sales deck more cohesive and reinforce the brand image that you want to project in the minds of customers.

11 Steps to Increase Conversions on Your Website: The Best Sales Deck I’ve Ever Seen

Step 1: Start with the problem.

Step 2: Be consistent with your branding and colors. This will make the sales deck more cohesive and reinforce the brand image that you want to project in the minds of customers.

Step 3: Address the biggest problem or pain point of the potential client.

Step 4: Keep your sales deck concise and easy.

Step 5: Add contact information to the last section. This will allow potential clients to contact you and reinforce the brand image that you want to project in their minds.

Step 6: Provide proof points, such as testimonials and case studies, to support your claims.

Step 7: Make the deck visually appealing with lots of images, videos, and photos.

Step 8: Tell them how you solved the problem. What makes your solution different than the rest? Why is it better?

Step 9: Give an overview of your company and products in the introduction.

Step 10: your competitive advantage over the rest.

Step 11: Make it easy for potential clients to follow up by including your email, phone number, or social media information at end of the deck.

Now you know the importance of creating a sales deck that is compelling and what to include. These tips will help you create a sales deck that wins new business.

Sales pitch decks: Storytelling

It is easy to base your sales pitch deck on what you already know about the product. Your deck might have a long list of high-profile clients or a complex set of features that are unique to your product.

The why question can be answered with huge names and incredible features.

If you don’t know why your product is so important, prospects won’t choose you.

A compelling story is the key to closing more deals with your sales pitch deck. This lesson was learned the hard way when we had to redesign our sales presentation deck.

Robbie Crabtree shares some great tips from the perspective of a trial lawyer on the art and skill of narrative.

Review your sales pitch deck and any other sales materials.

We conducted a quarterly content evaluation of our sales collateral earlier in the year.

After reviewing all the content we’d created over the past three months, we discovered something unusual: We had eight different sales decks.

Like many other sales teams, our sales team had spent considerable time creating different versions of our primary sales pitch.

With each subsequent version, our goal was to make sales more effective to certain audiences and specific personalities.

Instead, we were left with feature-heavy sales decks which simply looked different from the rest.

It’s not something you want to do on a crucial discovery call. But we did it.

We asked our prospects to review the details of our solution and put them on slides with 16-20 slides.

About 40% of people who opened DocSendfor Sells, our most popular deck reached the halfway point. Only 17.5% of those who opened the page for Sellers, our most popular deck, stayed on the next page.

Sales decks are designed to explain why your product is important. Our statistics showed that prospects disengaged early and often.

This meant only one thing: It was time to reevaluate our strategy.

Your sales deck is now in a new era.

Stories are fascinating to people. Stories can capture our attention and even influence our behavior.

When updating our sales presentation, our focus was on creating a compelling story around our product.

We went back to Andy Raskin’s famous Medium piece, “The Best Sales Deck I’ve Seen”, and asked, “What’s the story behind our product?”

We gave up on our pitch and instead created a sales story worth telling using Raskin’s framework.

How we did it:

Step 1 – What is the most important change you have made?

Every compelling story begins with context. The stories we tell as B2B sellers and marketers are no exception.

When we began to develop our new sales deck, we considered the rise in sales enablement as an overall function.

Raskin suggested that instead of focusing on one problem, we focused on a “large and relevant change”. Although “the problem” is important, it can be detrimental to the progress of the dialogue if this is done at the beginning.

This is how we set ourselves up to have meaningful interactions with prospects.

You and your prospects can share transformation stories and allow them to envision how this big, important change will impact them.

Recognizing the shift is not enough. It is important to identify the problem and the likely outcomes for your prospect.

Step 2 – How do prospects win in this new world?

B2B prospects should, just like other buyers, analyze the potential losses and gains before making a purchase.

Marketers and sellers can tilt the odds in their favor by clearly defining what it means to win in this new world.

In our new sales deck, we detail the business problem caused by the shifts in the sales process.

We discuss how the “glut Information Economy” can affect high-performing sales teams.

Raskin says the problem lies in size. To incentivize prospects who want to challenge the status quo, you must show how the shift you have just described would produce significant winners and large losers.

Your Promised Land should offer a solution for the business problem you identified earlier. To get prospects to take your solution seriously, you must connect the dots between the changes in the world and the business challenges it creates.

Step 3 – Does your product include any “magic gifts?”

Our sales deck’s arc has been similar to the dramatic arc. We have used tension, conflict and the possibility of a resolution to grab our prospects’ attention.

Our prospects are the main focus of this trip.

Now that prospects understand the meaning of winning, we help them to imagine how they might reach The Promised Land.

Raskin likens storytelling to fairy tales and epic films, but we prefer to see it as a set of strategies that can be used in any type of sales presentation.

Raskin uses the phrase “magic gifts” to describe one way to get prospects to buy your product.

Your goal is to give your product meaning and value that it otherwise wouldn’t have. Prospects will remember more about the story you tell and how your product fits in that tale than the details of the features.

Step 4 – What evidence are you able to support your claim?

Customer testimonials prove that you can help them win in this new environment. You’ve won with your clients before.

We are not going to include client testimonials in our new sales presentation, contrary to Raskin’s suggestion.

Instead, our sales team has made client testimonials available as independent materials for prospects to use.

During the discovery call, we want prospects to focus on our product’s core features. This means that we have only given the information prospects need to explain why our product is so important.

After we began sending out our new sales deck, the first question sales reps and sales leaders asked was “How does the new deck compare to the old?”

We started with the metric that motivated us to look at our sales deck: the dropoff rate.

We were all astonished at the results.