Pay-per-click (PPC) is a great way to increase revenue for your company. It is a low-cost, high-yielding marketing strategy that can be used for any type of business, including new start-ups and large corporations.
How can you improve the ROI of your PPC campaigns?
Make sure your efforts are as profitable and efficient as possible. If you already have a PPC campaign, you can immediately use these ideas.
1. Extensions can be implemented
Add extensions to your PPC ads. These extensions make your ad stand out from the rest.
Google AdWords has many ad extensions.
- Sitelink Extensions
- Extensions to
- Extensions are available by calling
- Extensions to App
- Revision extensions
- Dynamic search extension
These extensions allow you to stand out among your competitors and convert more customers.
Extensions for PPC are a great way of improving your campaign.
2. Time sensitive Ads should be
Google AdWords lets you modify almost any aspect of your ads to reach the right audience
It is not a good idea to run PPC campaigns while your customers aren’t online. Adjust your ads to only appear during peak hours for every industry.
You can also change the time of your ads at any time. This allows you to adapt to seasonal changes and holidays, as well as other factors that may affect the way your audience shops.
It is not a good idea to spend your entire budget on advertising campaigns during the winter holidays, Hanukkah, or Christmas if you are a supplier to B2B. Your customers won’t be there.
Be aware of the hours that your industry is most active to maximize your potential customers and visitors to your website.
3. Track your stats and adjust
Google AdWords gives you great information about tracking data. You can adjust your PPC campaigns using many metrics.
You can reduce costs by increasing your quality score.
- Click-through Rate: This is the percentage of people who click on your ad.
- The average advertising cost to convert one conversion is CPC (Cost per Conversion).
- Conversion rate: This is the percentage of people that click on your ads, and then convert to customers.
These metrics are a measure of how effective your PPC campaigns are. If your click-through and conversion rates are low, you should make adjustments. Increase your CPC.
Extensions and ad text can make low-CTR landing pages more appealing and encourage users to click. This can increase your overall conversion rate.
These are the key factors to achieving a strong ROI on your PPC campaign.
4. Long-term goals are important
PPC can help you get noticed in your industry. PPC is not a short-term solution. It’s a long-term investment that will not only make you money but also help your business grow.
Long-term PPC spending will yield a higher return.
This is a great opportunity for a PPC advertiser. By paying less, you get the same results and can use these savings to buy other ads that can help you improve your quality score.
When PPC is a winner, you’ll save more money and make more.
Kobe Digital offers PPC every day
Kobe Digital has a team of PPC managers that are experts in achieving the best results for clients. Our team has been in PPC for many years and is familiar with current industry trends to ensure that we are always up to date and exceed clients’ expectations.
We’ll do it for you.
Do you want to increase your PPC campaign’s ROI? Contact us today to learn more about how PPC can work for you to reach new customers.
