Word of mouth has incredible power and should not be underestimated. It is too common for people to refer to others’ recommendations far more often than they should. This is where influencer content comes into play.

The huge reach and engagement of thought leaders can help build brand awareness and increase conversion rates. However, the outcome will depend on how you structure your influencer marketing.

It is a great way to market your product and produce quality content.

You will be able to reach a wider audience and get more shares if you focus on the long term.

Get to know your Influencers.

Many different influencers publish content in different media. How do you choose the right influencer for your brand?

Scott Paul researched the 5 factors to look for in a perfect influencer: Audience and Content, Activity, Loyalty/Reach, Loyalty, Loyalty, and Loyalty.

BuzzSumo is my favorite tool to find industry leaders. 

This tool allows you to find key influencers and filter them by date, location, type, and influencer.

You can view links shared by other users to get a clear picture of what they have published and how effective that content is performing.

Once you have identified your influencers you need to understand how many readers return and new readers interact with them. Also, how they engage with the influencers.

Take a look at the frequency with which influencers post, how consistent their content is, and how they distribute their interactions.

I use Socialbakers to gather this data. This tool gives you a clear report which shows the influencer’s performance as well as helps you understand your audience.

I recommend Boosterberg for Facebook. This tool analyzes past performance data and automatically boosts the most popular posts.

Influencer marketplaces are a great way to find brands and digital influences who are interested in promoting brands. These are my top picks:

The tribe is an open-source platform that allows you to access the influencer database on Facebook, Twitter, and Instagram. You will need to pay to track campaign performance.

TapInfluence is another platform to monitor influencer marketing. The monthly fee is $1,999, which can be prohibitively expensive for small businesses.

When creating the influencer list, it is important to use keywords that will help your influencer content be found. Before you launch an influencer campaign, do some keyword research.

The SE Ranking keyword suggestions tool can help you identify keywords and keyword phrases you would like influencers to include in their blog posts.

Featured tool. The onboarding of influencers takes time and effort. Salesmate Is an excellent tool for companies who want to effectively manage the entire process with clear visibility on every step with the influencers. It integrates with many other apps, allowing you to keep everything under one roof.

1. Your sponsored content should be transparent

According to L2 Digital, 91% of luxury brands work with influencers to promote their marketing strategies.

Influencers are a preferred way for brands to communicate with them as their content is more important than traditional advertising. This approach is known as “native advertising”, and it’s for good reason!

Be aware of the process used to create these native ads. While influencers may try to make sponsored content natural, this can lead to losing credibility with your customers.

A content study showed that 48% of potential clients were misled when they discovered that the content was sponsored.

It is important to disclose your sponsorship when publishing sponsored content.

First, let me disclaim that this content was sponsored. The views and opinions expressed by the author are their own.

This is the disclaimer in Posh Journal.

This post features a blogger discussing Absolut Elyx’s different tastes and sharing his positive opinion about the product.

Sponsored content should offer lots of value. However, you must be open about the fact that you are using your product to illustrate some points.

This openness will improve the trust and conversion rate of your target audience.

Collaboration with an influential influencer can increase targeting and attract new audiences that are different from your primary demographic.

This is how the beauty brand Estee Lauder, which is known for creating makeup for mature women, teamed up with Karlie Kloss to attract younger women.

2. Take Action on Social Media

Marketers often measure the success of social media activities by clicks and impressions. However, we need to focus on more than just audience engagement. We should also consider how social media can increase sales and revenue.

Social media influencers are trusted sources of information about products or services.

These are some useful tips to help you get your customers to take action when working with influencers.

• Promote a unique hashtag using influencers

Are you looking to increase sales of your products and services?

Use influencer content to create a unique hashtag that will help increase brand recognition. Your goal is to build a community around your hashtag.

Influencers may share content using this hashtag, or promote it in blog posts. They can also encourage their followers to use the hashtag to be posted on your social media pages or in giveaway contests.

Contests can be used to promote your brand hashtag and generate more user-generated content.

People will share images that use the hashtag after they see their favorite influencers using it. This hashtag will always be associated with your brand.

I love the way Adidas used Instagram and Selena Gomez’s social media marketing campaign to promote their #MyNeoShoot contest.

This campaign resulted in the hashtag receiving around 71K mentions, and more than 12K entries to the contest. Adidas also increased its number of followers by 41K.

• Influencers can promote giveaway content

Giveaway contests can be a great way to connect with your audience. Influencers can help you achieve the desired results for your products.

Analyze the content of influencers and their past presentations to other brands before you choose one.

This will allow you to tell a better brand story using the influencer you choose and encourage participation in your giveaway contest for a chance at winning a gift.

Look at this Le Creuset campaign, which successfully collaborated with Natasha Kravchuk, a food influencer, to reach a relevant audience.

The 5-piece Le Creuset Signature Set, which is quite expensive, was the prize.

The blog post was created by her to show the value of a 5-piece dutch signature set and share the best dutch oven recipe recipes.

This set is a great investment tool for creating amazing meals. 

• Influencer experiences can help you grow your brand

Influencer content is not enough to promote your products or services. Help them create an experience around the product.

• Use influencer content to share promo codes and exclusive offers

Engaging influencer content can help you increase sales and conversions by appealing to the right audience.

This can be done by providing influencers with unique promo codes, discounts, and exclusive offers so that they can share them with their audience.

An offer can be made where followers of an influencer can get a discount or a free product to make a purchase.

You can use a unique promo code, or a customized URL to track each influencer’s performance.

• Promoting a cause using influencers

Consumers are important to cause marketing and it can be very effective in increasing brand awareness and customer loyalty.

78% of consumers will choose a brand that is associated with a worthy cause over a competitor. Influencers can promote both the cause and the brand.

IKEA, for example, is often associated with furniture but actively supports the rights of all children through the IKEA Foundation or the IKEA Good Cause Campaign.

They collaborated with prominent individuals to promote #PlayForAll and increase their brand awareness.

3. Make the most of Influencer Videos

Video content is one way to spread the word about your product.

[tweet_box design=”default”]Based on industry research, 52% of online marketers think that video content gives the best ROI.

Relevant industry experts know how to market a product or brand in their niche.

Here are some key points that will help you harness the power of video by an influential voice in your field.

• Interview a prominent leader in your local area

Interviewing influencers for a short time is a great way to promote your video and drive more traffic to your site.

An interview can be distributed via a variety of channels, including YouTube, Facebook, Twitter, or other channels.

You will immediately get word-of-mouth referrals from experts in your niche once you have published these interviews. They will continue to follow and listen to them no matter where they travel.

You can make such videos with industry influencers to increase site conversions.

Kusi News, for example, regularly publishes videos of influencers on its site. This local San Diego news site invites influencers to do insightful interviews.

• Show a “haul” of shopping videos

According to Markets Insider, 79% of people are more inclined to spend money on products after watching a video.

Because influencers often show products in their original packaging, haul videos seem more authentic to viewers.

This type of video content can be used by brands to promote products and encourage people to spend more.

Videos can be focused on one or two products or a range of products. These videos work well for all brands.

• Creative Freedom for Influencers

You don’t have to control every step of your video influencer marketing campaign.

According to influencers, being too strict about content guidelines is the greatest mistake many brands make when using influencer marketing. It is crucial to trust and allow video influencers to be creative.

You work with them not only because they’re influential, but also because they are great content creators.

Crowdtap reports that 76% of influencers would rather work for brands that offer more creative and editorial freedom than those who pay competitive compensation.

Communicating with your influencers is the best way to communicate.

Give them the freedom to create video content with their voice and style.

Sincerity is a virtue that people love. They will immediately notice if an influencer wants them to share or sell something. Influencers should feel your message.

Jack Douglass, of Jacksfilms, does great sponsored videos. His videos are all integrated with his regular content.

He asked viewers to describe their mornings using four words in the video before promoting Dollar Shave Club.

• Encourage influencers and others to get involved with your brand

Many viewers want to hear the opinions of influencers or get recommendations about products and brands. Influencers can share stories to make them more appealing and encourage others to try them.

Thought leaders can help increase trust and loyalty by providing video reviews of products.

HP collaborated with influential people to create a variety of videos that showcase the new notebook computers.

HP reached out to each influencer and permitted them to share the videos from the video shoots via their social media channels, such as Twitter, Facebook, Instagram, and so on.

Bottom line

Influencers can help you market your brand in many effective ways. These strategies will help you reach the right audience, gain their trust and motivate them to take desired actions.