The integration of AI-powered chatbots such as ChatGPT into core business products and services such as search is one of the most talked about stories in the world. In reality, AI is more than just chatbots.

Gartner’s latest study states that the AI advancement will cause organizations to shift 75% of staff operations from production toward business strategy by 2025. Integration of AI in marketing operations allows marketers to identify campaign solutions that can reduce friction and redundancy.

AI for Innovative Customer Service

Chatbots that are customized can be a great way to improve your customer service by providing an “always-on” tool for your team. Chatbots can be used to help prioritize customer questions.

Smart chatbots can act as the “front line” of your business and can help answer questions that would normally be directed to a customer service representative. Your representatives and customer service team can then focus on more complex questions from customers while the chatbot handles top-of-funnel queries. Don’t be fooled by skepticism into thinking that the speed of a chatbot will compromise its ability to engage. Chatbots have made great strides in the past decade, and especially since then.

The AI can determine the customer’s answer based on factors like the tone of the question and the location. This data can be used to improve products and services and customize messaging in response to customer concerns.

Use AI in Your Advertising

Businesses can improve their advertising with AI by optimizing the targeting, creative, and bidding strategy. Machine learning algorithms analyze past campaign data to optimize bidding strategies and narrow down audience segments.

AI-powered tools automate the creation and testing of ads. They create multiple ad variants and then use data to determine the most effective ones. AI can also provide real-time bid recommendations based on market conditions. This allows businesses to maximize the return on their investment.

Using AI For Email Outreach/Lead Nurture

Email outreach and nurturing leads can be time-consuming and tedious. You can automate your email campaigns and personalize them based on data. Machine learning algorithms analyze email engagement data to identify customer habits. They can then create email content tailored for specific segments within a company.

You can keep the uniqueness of each email. You can personalize email content by using natural language processing. This allows you to adapt the content and tone of your emails to each recipient. Your new email outreach/lead nurturing strategies will save you time and money while increasing the effectiveness of email marketing campaigns. All of this leads to higher conversions and increased revenue.

AI for Image & Product Recognition

AI can be used for recognizing images and identifying objects in them. This technology can improve product recommendations and personalize shopping experiences for customers. If a customer is searching for a specific product, AI-powered technology that analyzes images can analyze their preferences and suggest similar listings of products based on style, color, and design.

The AI can also be trained to recognize specific product features such as size, color, and shape. This can be useful for tasks like quality control in manufacturing, or inventory management in retail.

Using AI To Predict Customer Engagement

AI can predict customer engagement by analyzing vast amounts of data relating to their behavior, including preferences, habits, and interests. These data are gathered from multiple sources, including social media, website analytics, and customer reviews. This data can be used to train machine learning algorithms that recognize patterns and predict future customer engagement.

Sentiment analysis is a way to determine how customers feel about products or services, and predictive modeling allows you to predict customer behavior by analyzing past interactions. This is particularly useful when analyzing feedback from customers and identifying areas that can be improved to increase engagement.

What Businesses Should Do

If you are considering incorporating AI in your marketing strategy, any of these strategies could give your business a competitive advantage. It is important to consider the following:

• Give your customers’ privacy and consent a top priority. If you forget to do this, it could compromise your customer’s confidence and damage their relationship with your company.

• AI should be used to enhance your team, not to replace it. Outsource your marketing, not AI. Marketing functions, from content creation to ideation, require more people than ever. AI is not a substitute for people, but a powerful assistant.

• Try out new forms of AI, such as generative AI. Proceed with caution. The use of Generative AI raises many ethical and copyright issues.

Artificial Intelligence can be a powerful tool to help marketers reach their goals. But the key is to understand and connect with customers transparently and ethically. Contact Kobe Digital for more information on how we can assist you.