Videos are an easy and fresh way to communicate with customers online. This is especially true since more people stream videos via their mobile devices. Over half of YouTube’s views are from mobile devices. YouTube mobile videos can be a powerful tool in your marketing strategy, as you can upload your videos to YouTube and share them with your viewers.

This page will discuss six ways you can optimize your YouTube mobile profile. To speak with a strategist, call or contact us online.

1. Analyze the traffic to your website

To optimize YouTube’s mobile videos, analyze your website traffic. This will help you understand how many people are viewing your site from mobile. To optimize your YouTube mobile profile, it is crucial to first understand your audience.

Google Analytics can be used to see how many people visit your site via mobile devices compared to desktop. It also allows you to see how long people spend on your pages. This will allow you to better understand your audience so that you can optimize your YouTube mobile profile.

This will help you determine if your site has poor mobile views. You may need to modify your strategy if people don’t access your site via mobile.

Why is it important to understand your traffic?

Optimizing your videos for mobile devices will make them more engaged. They already love your videos and content. A better viewing experience might encourage them to purchase more videos.

You may also find that your analytics show a low percentage of mobile visitors. This could be a sign that you’re missing an important audience. Before you optimize your videos to mobile, think about who you are targeting.

2. Put your audience in control

Mobile users will not enjoy the same length of the video as desktop users. Mobile users are always on the move, and can’t spend 10 minutes viewing your video.

This can be countered by including a start time in your video. This will ensure that your video begins at a specific time when it is sent to your audience.

Upload your video first. After uploading your video, click “Share” and then check the box labeled “Start at”. In this box, you can enter the timestamp of the video that you wish to have your audience start watching.

Your mobile users will quickly understand what the video is about if you send it to them as a link. Your video will be easy to understand for them. This is a great way for them to be interested and get the information they want.

This feature is only for linking videos. You cannot set the start time for embedded videos. Share the link to the video to take advantage of this feature.

3. Optimize the thumbnail of your video

Your thumbnail is like a book cover. People judge your video based on it. Your thumbnail is the still image your viewers see when they search for videos. This is often a preview of the video.

Create a compelling thumbnail to help you get better results from your YouTube mobile videos. This will make a great first impression on your audience. It is crucial to grab their attention and get them interested in your video.

Your thumbnail should be easy to see by your audience. It is too small if your audience cannot see what’s inside your thumbnail, or they need to zoom in to view it.

You don’t have to take a still from your video. To stimulate interest in your video and encourage viewers to click it, you can create custom thumbnails.

Mobile users will have a better experience if your thumbnail is optimized. Your thumbnail will make it easier for them to read, which will encourage them to click on your video. This will increase the mobile views of your YouTube videos.

4. Tag your videos

It is important to tag YouTube videos with keywords that are relevant to your content. Tags make it easier for your videos to be found by the right search engines so they are easily searched.

Keyword research is necessary to determine the best keywords for your video. Keyword research will generate a list of potential keywords that you could use to promote your YouTube video. To ensure your videos are found in relevant search results, you will want to use as many keywords as possible.

Use different versions of your tag words when creating tags. You can use different variations of your tag words, such as “How to make origami cranes” or “origami-crawls how to.” Different keywords and formats are used in search engines.

Tag your videos to reach more YouTube mobile users. This will allow you to attract more leads for your business.

5. Closed captions are best

People often use their phones in public areas where it is difficult to turn off the sound for video. Some of your audience might be hard of hearing or deaf (HoH). Closed captions allow them to still view your video and comprehend the context.

People often watch videos without sound, especially when they are in public. Closed captions are essential for viewers who don’t want to leave your video. They will then move on to another video. Closed captions are essential to ensure that all users have a positive viewing experience.

This is especially important for social media. When a user scrolls to the video it begins to play. Closed captions are possible, though there is no sound.

Many users won’t listen to the sound if you use closed captions. They are attracted to the video and will only read the captions. They may scroll past your video if it doesn’t have captions and just continue to their newsfeed.

Closed captions will make your YouTube mobile videos more mobile-friendly. Closed captions will keep your audience interested in your video and help them stay engaged.

6. Make a YouTube URL that is unique

You will be given a URL when you create your YouTube channel. You may have copied and pasted the link until this point to encourage people to subscribe to your YouTube channel. You can personalize your YouTube URL for your business to reflect your brand.

The URL is yours to choose from. You can have it based on your YouTube username, display name, or URL of your website. You can customize the display name, YouTube username, or URL of your website to suit your business best.

YouTube allows only one URL change. Make sure you are confident in your decision. You can’t make it the same URL again or choose a different name after you have changed it.

To customize your URL, there are some requirements. Your account must have been created at least 30 days ago. You will need to wait if you have just created an account to create your custom URL.

In the meantime, you can get more subscribers. To receive a customized URL, you must have at least 100 subscribers. You can do this by sharing your YouTube account via email and social media to gain more followers.

Also, make sure to include a photo in the channel icon. People won’t follow accounts that don’t include a photo. You can upload a photo unique to your business.

Upload channel art such as your cover picture. YouTube requires that you have a complete profile to obtain a unique URL.

Your brand will be reinforced by a custom URL. It will also make it easier for your target audience to find your YouTube channel. This will make your profile easier to find by your target audience.

Kobe Digital helps you optimize your YouTube mobile videos

YouTube, just like Google, has its algorithm that determines your rank on the platform. Optimizing YouTube videos for mobile is essential as mobile users continue to increase. Your audience will enjoy a better mobile experience and your video will be more popular. Kobe Digital is an expert in optimizing YouTube mobile videos for better performance.

Partnering with us will give you access to experts who will contribute their expertise and knowledge to your campaign. Our team has over 10+ years of experience in creating videos that deliver results. Our team can help you create mobile-optimized videos that are impactful.

Today, create better YouTube mobile videos

Contact us online to optimize your YouTube mobile videos or call us today to speak with a strategist.

We are looking forward to supporting your business!