SEO is a long-term endeavor so your old blog posts can be valuable assets. Blogging still works. 84% of organizations have a content marketing strategy and generate 67% higher leads per month compared to those who do not.

How to use old blog posts to improve your SERP rankings

Search engines already rank your old content. Instead of creating a new ranking, you can improve your SERP by using an existing ranking. You have everything you need to improve your SERP. Here’s how it works!

Before you do anything, analyze your blog.

You must first determine the state of your content before you can do anything. You have many tools to analyze your blog and check for SEO elements. Keywords and loading speed are two of the most important metrics you should be focusing on.

You should however pay more attention to organic traffic and bounce rates to make old blog posts stand out in your SERP rankings.

You can find blog posts that still get clicks by organic traffic. These posts can be made to be evergreen and used to increase your SERP with a bit of tweaking. You can use bounce rates to find out if your blog posts are outdated and of no benefit to your visitors.

You can also use analytics tools to monitor website changes. You will make many changes to your blog over the next few weeks. If you want to go back to an older version, it is a great option to be able to track all changes.

Use new keywords to improve your SERP

If you have blog posts that generate enough organic traffic but bounce rates are high, it is possible that your content is not reaching the right audience. You can find answers to your questions by digging deeper into keyword research.

The truth is that keyword difficulty and search volume change over time. So does your prospect’s online behavior and purchasing intent.

Use the most relevant keywords to optimize your website for success. Keyword research will help you find keywords that are high in search volume but low in difficulty. To improve your results and make old content work again, you can edit your blog posts to add keywords.

Add new links

SEO efforts are based on the links in old blog posts. This applies to both external and internal links. Google and other search engines use sophisticated algorithms to understand your site before they rank it. To make it more accurate, search engines use links and anchor text.

First, analyze the content of your blog posts and find broken links. Next, replace those links with functional links. The next step is to add both internal and external links.

You can use internal links to help you highlight the most important pages of your website and explain what they are for search engines. They can also help visitors navigate your site and engage them.

External links can improve your SERP, and even open up the possibility of an ongoing strategy for link building. External links can be used to add depth and value, increase topical signals, build trust, and show expertise.

Please share your old posts

Social media can be a great way to get organic traffic. You can make use of old content to build your social media following and engage with an existing audience. This strategy is often abandoned by companies that don’t have the funds to produce and share new content regularly.

You can use your old posts to give yourself enough time to create new content. It’s easy to do, and it doesn’t take much time.

To streamline your workflow, you should look into social media management software. It can be used to connect all social media channels, make a publishing plan, and schedule posts. This tool will automatically share old blog posts.

You can also access analytics and reports to evaluate the performance of each post and determine the best social media channels for your business.

Your SERP can be improved by republishing posts that have been updated with relevant keywords and adding a date. Recent posts are more popular than older posts. Avoid being penalized for duplicate content.

Keep checking for updates

Rewriting old posts can also help you boost your SEO. This can make your posts more valuable, relevant, and engaging. Your updated posts will not only inform your visitors about new developments but also help you to attract new readers and increase traffic.

There are several things you can do. The best way to expand old posts is by adding relevant information. You can update your cover photo, add more information to your headlines, and create a table of contents so that readers can easily skim through your posts.

Refresh your on-page SEO

You should not do anything with old blog posts that improve SERP ranking. You should review all blog posts as you may have neglected to optimize your on-page SEO.

Once you have your keyword research report, you can use the keywords you find to update it:

• Title tag
• Subheadings
• URL
• Image alt text
• Meta title
• Meta description

Conclusion

Your old blog posts should not be forgotten. There are many ways to use your old blog posts to increase your SERP. You shouldn’t just use your existing content to increase SERP. You must first determine how your content performs with the relevant keywords.

You can make informed decisions about your blog and select the best strategy for you by using keyword research reports and blog analysis.