Many experts point out the premeditated demise of email marketing as a result of the rise of social media and subsequent investment by companies.

However, many people who believe that email marketing is not effective no longer do so because the content does not match the interests of recipients.

Ascend reports that 51% of marketers believe it can be difficult to find information about segments. However, 51% say this tool often fails to reach their target audience.

Another failing corporate strategy is the incessant sending of emails. 78% of recipients claimed to have canceled their email subscriptions due to receiving too many (Hubspot 2016, Hubspot). It is important to reduce the number of emails that are sent and not bombard people with information about companies.

Without a plan, efficiency is not possible. It must be relevant and have call-to-actions to get people clicking where they want.

Email marketing offers many benefits. Email marketing can be used correctly to increase sales, create new customers, and aid in customer retention. Social networks must first engage people to make them customers.

You can choose from a variety of communication strategies through email marketing. Here are some:

* Commercial These strategies, which are the most traditional, is meant to increase impulse behavior when announcing new products or promotions.

Loyalty: This campaign is designed to keep customers happy and increase sales.

* Informational These campaigns are primarily intended to inform clients about future events or to solicit feedback about a product or service.

* Locate: This strategy informs people about the location and allows them to enter the store and become customers.

Companies can reap the benefits of these strategies when they are paired with relevant content. Email marketing is different from social media because there are subscribers who already have an interest in the subject matter being sent to them. They have the option to choose whether or not they want to open and/or read the emails.

Social media has a filter that filters the content and does not reach everyone. According to McKinsey and Company, email marketing is 40 times more efficient than social media. According to the same study, email marketing is 3 times more effective than social media in facilitating the purchasing process.

There are statistical indicators that indicate the increasing potential of email marketing. According to the Channel Preferences Survey survey, 91% of people check their email at least once per day. It is also reported that 91% of people prefer to receive business information via their email.

According to Fourth Source, 92% of internet users at least have one email account. This means that virtually everyone has an email. However, unlike social media, not all users have an account. This can make it difficult to reach the right segment and reduce its coverage.

According to The Radicati Group, email usage will rise to 3 billion by 2020, contrary to the myth that email marketing is dead.

These indicators are statistically strong and should be part of any company’s digital strategy. Econsultancy has confirmed that 34% of respondents say they get good results from this tool (Econsultancy).

It offers the opportunity to communicate with your customers more personally.

This tool allows you also to run A/B tests. It helps you understand which email works best. You can target your audience, and increase company awareness by sending emails monthly or weekly.

Remarketing allows you to reach people who have abandoned your website’s shopping cart and remind them of the company. The recipient will be notified by email that products are in their cart.

Email marketing is relatively inexpensive. Mailchimp accounts allow you to send as many as 12,000 emails per month to up to 2000 contacts. Paid plans don’t cost much.

The evolution of mobile devices, and their increasing use, is one of the main factors that has contributed to their growth. Marketing Land 2015 found that two-thirds of all emails are opened via smartphones and tablets. 75% of Gmail users access it through their phones, while responsive emails have an opening rate of 40% (Clickz 2015).

The 2020 trends are that geolocation is growing in popularity. This will enable hyper-segmentation, and allow people to be reached, for example, from the same location as the physical store. A video is a good option because it generates a positive response.