Google claims that extensions can add more information to search ads, increase click-through rates and improve click-through rates. Callout extensions are one of them.

Continue reading for more information.

What is a callout extension?      

Callout extensions are available to your Google Search Ads to promote your unique selling points and the benefits of products and services. 

Extensions for Callouts: Why?

Advertisers can reap many benefits by calling out extensions that are worth their time.

• Highlight your products and services. You can highlight the most popular or unique aspects of your business or products in a callout extension that will make your customers remember you.

• Google gives you many options to personalize your callouts. These can be added to the Account, campaign, or ad-group levels You can either add specific or general information. You can select the times and days that your callouts will be displayed, and you can also create different callouts for different devices.
  
• Callout extensions are free to be added to your ads.

• Possible placement improvements: Extensions can increase your Ad rank which could lead to better placements.

How Google Ads callout extension work

Callout extensions can be added to Google Ads accounts. They will begin appearing in your ads. This number depends on how long your callouts are, how well they perform, and what browser and device the viewer uses.

Callouts are displayed differently on different devices. On computers, they appear as one line with dots separated. On mobile devices, they wrap in paragraphs.

Callout extensions are possible at different levels such as account, campaign, or ad groups. Campaign callouts may override campaign callouts, and account callouts might override campaign callouts. 

Callouts can be disabled from an ad group. 

Examples of callout extensions

You can make any text a calling out as long as you adhere to the 25-character limit. Take a look at some callout extension examples.

These are some examples of callout extensions:

• No Shipping Charge
• Lifetime warranty
• Price Matching
• 24/7 Customer Support
• Financing Available
• An Award-Winning Service
• Receive a FREE quote in under a minute

These are 5 ways to make effective callout extensions

These tips can help you make Google Ads calls faster.

1. Keep your text brief

To make your callouts easier to read, keep your text short. This will allow you to include more callouts in your ads. You can make your callouts shorter. Use bullet points for your callouts instead of complete sentences.

Use to say “We offer 24/7 tech assistance” instead. 

2. Be specific

Customers will be able to find the right product by providing specific details. feet” instead of “large apartments”.

3. You can add general information to your account

You should not add callouts to lower levels. The extension that you have at the account level should apply to all accounts. 

4. You can add more detail at lower levels

Extensions can be added to both the campaign level and ad group levels to highlight features or offerings that are only applicable to certain products, services, or parts of your business.

5. Use the format.

Google offers many extensions that can serve different purposes. Google suggests using extension callouts to promote exclusive offers and highlight specific aspects of your business, such as price matching or free delivery.

Instructions on using callout extensions

Want to learn more about Google Ads callout extensions? Here are the steps to add, modify, delete, or schedule callout extensions for Google Ads.

How do I create a callout extension

1. Register to Google Ads.
2. Click “Ads and Extensions” to the left.
3. Click the “Extensions” link at the top.
4. Click the plus button.
5. Select “Callout extension.” “
6. Choose the level you want to add callouts from the dropdown menu. “
7. You have the option to create a brand-new callout or use an existing one.
   • Make a new callout
     • Click on “Advanced options”, to choose your preferred device. If you click on the box next to “Mobile”, your callouts only will appear on mobile devices.
     • Type the text that you would like to include in your callout in the “Callout Text” field.
   • If you’re using an existing callout
     • Click on the circle right of “Use existing.” “
     • Choose the callouts you want to use from the drop-down list.
8. Click the “Save” button.

Editing callout extension calls

1. Register to Google Ads.
2. Click “Ads and Extensions” to the left.
3. Click the “Extensions” link at the top.
4. To edit the callout name, click the “Extensions” column.
5. Make changes to the callout in the window that opens. Click the arrow in the top-right corner of the screen to access the page for editing callouts.
6. Click the “Save” button.

Schedule extension calls

1. Register to Google Ads.
2. Click “Ads and Extensions” to the left.
3. Click the “Extensions” link at the top.
4. To schedule your callout in the Extensions column, click on the name of the callout.
5. To open the window, click the arrow in the upper-right corner.
6. Select “Advanced options”
7. Select the start date for the callout extension. Follow the same process.
8. Click on the “Extension schedule tab” to select the days and times you want your callouts to appear in your ads.
9. To select additional timeframes, click “Add”.
10. Click the “Save” button.

Callout extensions removed

1. Register to Google Ads.
2. Click “Ads and Extensions” to the left.
3. Click the “Extensions” link at the top.
4. Select the boxes to your right of the callouts you want to delete.
5. Next, click on the “Edit” button. Select “Remove.” “

Kobe Digital helps you optimize your Google Ads campaigns

Callout extensions are a great way for Google Ads to be more effective.

We can help create a custom PPC strategy for you and manage all aspects. Together we will create a working PPC solution.