Facebook lets you connect with high school classmates, keep in touch and even share recipes for your next dinner. Did you know that Facebook is one of the most effective places to reach your target audience online? Facebook paid advertisements are a great way to improve your bottom line and increase traffic to your site.

If you are new to the concept of Facebook ads consider the more than 2.3 billion active Facebook users as of the end of 2018. This audience is unlikely to be found anywhere else. You can target them using a variety of characteristics. A Facebook paid advertising campaign is a great way to improve your marketing strategy.

Organic vs. Paid advertising vs. organic

Continue reading if you don’t know where to begin. We’ll discuss how to use Facebook Paid Ads to influence your advertising strategy, increase site visitors , and convert more users year after year.

Different types of Facebook paid ads

Before we dive into the meat and potatoes of Facebook Paid Ads for your Business, it is important to understand the types of Facebook Paid Ads that you can use.

Video and photo ads

Both types of ads are designed to encourage user engagement. Both video and photo paid ads allow you to showcase your products and services rather than telling people about them. These ads are easy to use and can be used to show product images, videos of their making, or clips on how to use them.

Carousel ads

You can combine up to 10 videos or photos to create an engaging and engaging paid advertisement for your viewers. This type of ad offers a lot of options. You could show 10 specific details about a product, 10 variations of the same product or 5 photos and 5 videos.

Carousel ads offer endless possibilities and are highly engaging because they give users lots to look at.

Slideshow ads

Slideshow ads allow you to combine a number of still images into a video-like effect. You can even add music to your slideshow ads! These videos can be read by users as videos. However, they consume far less bandwidth which allows them to load faster.

You have the option to use still images from your collection, short videos, or stock images that Facebook offers.

Lead Ads

Lead ads allow advertisers to quickly collect customer information from mobile devices using ads. Instead of landing on a landing page when customers click the ad, they are presented with a form instead. They don’t have many fields and are very easy to complete.

Lead ads are only available for mobile devices and make it easier to subscribe.

Ads from the Collection

Another type of ad is made only for mobile. Users can click on a collection ad to purchase a product. It takes very little time and clicks, making it ideal for people who don’t have the fastest Internet connections.

Dynamic ads

You’re not the only one who has had customers abandon their shopping carts on your website. Dynamic ads are a way to retarget customers who have visited your website and looked at products or added them to their cart. These ads will appear in their newsfeeds to remind them that they intend on purchasing one of your products.

Step-by-step Facebook advertising strategy

Now that you have an understanding of the various types of Facebook paid ads, it is time to create your strategy. The strategy works regardless of the type of ad that you choose, no matter how complex.

1. Set goals for your Facebook paid ad campaign

One of the most costly mistakes you can make is failing to set goals for your facebook ad campaign. Setting goals will help you establish a baseline for success and make it easier to track your progress over time. Setting goals will give you something to strive for and keep you from letting your campaign stagnate.

Each business has a different goal when it comes to their Facebook paid advertising strategy. While some may be looking to increase site traffic through their ads, others want more conversions. Others may be looking to increase the number of their email opt-ins or increase attendance at events.

It all depends on what your business is about who your customers are and how you use Facebook paid advertisements to grow your company.

2. In Facebook Ads Manager, prepare your Facebook paid ads campaign

Although the purpose of your ad campaign may differ from one company to another, Facebook ads Manager is what you will use to help you achieve your social media marketing goals. You can create your Facebook ads by using the Facebook Advertising Manager link.

You can also locate the “Promote Page” buttons on your company’s page on Facebook.

3. Facebook: Tell Facebook exactly how you want to be remembered

Our first recommendation was to set goals. Now you can actually put them into practice! Facebook will ask why you are using your ads before you create them. It is crucial to accurately define your marketing objective in order for your ads to succeed.

Facebook offers three types of objectives: awareness, consideration and conversion. To help you choose the right objective for your business, you can use your personal goals from earlier. Or you might discover an objective you never knew you wanted. No matter what method you use, make sure you pick an objective that’s specific to your business.

It would be wasteful to set an objective for “raising attendance at your event”, when there are no events.

4. Choose your audience

This is a crucial part of any Facebook paid ads campaign. If you don’t tailor your campaign to reach the most qualified audience, your ads will be ineffective and wasteful. These are the factors that will allow you to target people.

• Age
• Gender
• Buy behavior
• Language
• Localization
• Interests are based on what pages they interact with and what they like.

These demographics will allow you to reach the most interested users for your products and services.

5. Set your budget

Another important part of a successful Facebook ad campaign is the ability to choose how much you wish to spend per day. The platform will then take care of the rest. There’s no need to divide up cents.

Facebook will do everything possible to ensure you get the maximum number of impressions for the budget you have. You can choose to either set a daily or lifetime budget. This is the amount you want to spend on your entire ad campaign.

6. Be creative

Once you have set your goals and chosen your audience, as well as your budget, you can get creative. You will be able choose the type of ad that you make, as well as the photos and videos that you want to include. It is important to spend time crafting your ad.

Keywords that are relevant to your image will be most effective. You should also create a copy that is related. You should use only the best quality images and videos when choosing an image or video for your ads. After creating your ad you will need to decide if you want it to appear in Instagram Ad.

Do you need a Facebook paid advertising strategy that is unique?

Kobe Digital is here to help you if you are overwhelmed by the task of creating Facebook paid advertisements for your business.