These explainer videos can be a great way of building lasting relationships with your customers. These explainer videos are a great way to build lasting relationships with customers. Video marketing statistics show that video can improve brand recognition, increase search engine optimization, influence purchase decisions, and boost SEO.

Where do explainer videos fit in? Let’s find out! Click here to get started with explainer videos for your business.

What’s an explainer video?

An explainer is a short marketing video intended to simplify complicated processes, products, and services.

What’s the purpose of the explainer video?

Storytelling can be a key component in every explainer video. Brands may use storytelling to:

• Common customer problems can be solved.
• Present your company, product, or services.
• Explain how your product/service can solve the problem.

This video explains virtual medical care. Ted can access care by simply pressing a button.

While not all explainer videos should be created in this format Think about your customers and create videos that convert. 

There are many types of explainer videos.

Let’s start by understanding the differences between explainer videos. There are two types of explainer videos: animated and live-action.

Explainer animated

Explainer videos that use animated elements like text or motion graphics can be used to explain a particular aspect of your business. 

Here are some examples of animation styles that you’ll see in explainer videos:

• Motion graphics animations: Add motion to a combination of images and text to create an animated story.

• Animation characters: Create stories with animated characters.

• Whiteboard animation: Illustration points using animated whiteboard illustrations

• Kinetic typography is a way to create animated texts that explain a concept originally.

Live-action explainer videos

Live-action explainer videos are made by someone explaining a particular aspect of your company. 

If you’re a fan, there are still many ways to make your live-action video stand out. 

You need to choose the right setting and spokesperson to represent your business.

Crowdfunding explainer videos

You have the option to make your crowdfunding explainer video animated, or live-action. Good explanation videos can help you get significant donations.

How do you create an explainer clip?

It can be daunting to create an explainer video or any other video if you don’t have a lot of experience in video production. This outline can help you make the process easier. 

1. Create an action plan to help create your video.

A plan helps you stay focused and keep your eye on the end goal. Determine what aspects of your company would be most prominent.

• Which product, service, or process would you like us to explain?
• What problems should my customers solve?
• How can my product/business solve these problems?
• What’s unique about your business?

Now think about how to communicate these various aspects to your target audience

• What can people do after watching my video?
• What tone should my business use to communicate with customers?

Plan the logistics of your video. Ask:

• When do you want the video made public?
• How can I share this YouTube video?
• How long will my video be?
• What’s my budget?

Now that you are clear about your goals, it is time to move on to the next step.

2. See examples of some of our most popular explainer videos

Take a look at your direct competitors. Do they use explainer videos in their marketing strategies? If so, what do they say? How can you improve yours?

Google explainer videos for companies in your industry. See what other people have done. You can also view their portfolios. This will allow you to search for explainer video production firms that are available.

3. Evaluate your internal resources to create an explainer video

Once you have decided on a style, it is time to plan how to produce it. Animated videos are more complicated than regular videos.

It doesn’t matter if you have the time or not. Hire a video production company like HTMLFX to help you. They may also be more efficient with customer service and take less time to produce your video.

Many people can be great to work with and offer the best experience.

4. Create a script to explain the video

The next step will be determined by the person who made your explainer video. Other people may need basic information about you and your goals. They will then write it for your company.

No matter what direction you take, keep in mind your goals and the story you wish to tell.

5. Third parties can run your video idea

Nothing is worse than starting a project and finding out that no one understands it. 

6. Create your explainer video

This step is the most obvious. Once the script is completed, production can start.

• Storyboard creation: Visualize the scenes in your script.
• Editing and audio recording 
• Add motion to your video’s graphics with animation and graphic design
• Video production: Use any live-action elements.
• Revisions – Adjust the video to suit your needs.

The process is similar regardless of the explainer video type and the person you are working with. If you are an animator, you can choose to use more advanced design software and editing software.

7. Send us your explainer video

Don’t forget about sharing your hard work. Share your video on your website, email your subscribers with a URL, or put it wherever your audience will see it.

That’s it!

Kobe Digital can help you expand your business with video production.

The video team at Video Team can help you create compelling video content that will grab the attention of your target market.