Do you want to increase your email opening rate? This guide will show you how to improve your email open rates

To view the guide you can either click on the headline or read it. 

It’s a fact that email lists are only beneficial if they are opened. 

Click-through rates are determined by the open rate for emails.

We must increase email opening rates. People won’t click on your site/store if your emails aren’t opened.

These are the most important points we should mention. Let’s start by discussing email open rates.

What’s an email open rate? How do you calculate it? 

People often think of email open rate as simply the number of people opening an email. We must understand this critical metric.

An email is opened if one of these conditions applies.

The first condition is: 

This reader allows images in full view and preview.

This is the second condition:

A reader clicks on an email link.

Open rates are calculated by the Email service provider. Open rates are calculated by taking the number of people who opened an email and subtracting it from the number that were not opened. 

Your open rate would be 12.5% if 100 emails were sent and 20 were bounced.

What’s the average open rate for email?

It is important to understand that email open rates can vary between countries and industries. 

• Hobbies are the most requested subjects in email with an open rate of 27.35%

• Emails sent by government entities are second-rate at 26.52%.

• Emails to artists and the arts were ranked third, with a 26.03% open rate.

The average email opening rate in all industries is 20.81%.

The survey also revealed the top three industries based on click rate. 

• The industry standard in email open rates for Hobbies is 4.78%.

• Media and Publishing use industry-standard email open rates of at least 4.55%.

• 3.65% is the industry standard for email open rate.

You are familiar with email open rates. It’s time to increase your email open rate statistics.

Increase email open rates 

1. Make an organic email list

Quality is more important than quantity when it comes to growing your list organically. 

2. Keep your list fresh

Update your email list, and remove inactive subscribers.

If you want to keep your list current, you can check in with your subscribers. Let them know what you think and how you will respond to them. 

3. Segment Your List

Why segmenting your email list is important
The Opens	14.31% higher than the non-segmented campaign
Unique Opens	10.64% higher than the non-segmented campaign
Clicks	Campaigns with segments are 100.95% less expensive than those without.
Bounces	4.65% lower than the non-segmented campaign
Abuse reports	3.9% less than the non-segmented campaign
Subscribers not enrolled	9.37% lower than the non-segmented campaign

People open emails based on the relevance of the content. Do you choose to open the most relevant email? Segmenting an email will enable you to share this information with your customers.

Segment your subscribers by assigning tags based on their preferences and behavior. You can also segment your emails based on demographics such as age and geographic location.

If you know the subject lines and messages that your customers use, it is simple to identify them.

MailChimp searched the system to identify users who had used their list segmentation tool. MailChimp sampled around 2,000 MailChimp users who used their list segmentation tool to send over 11,000 segments to almost 9 million recipients.

Segmentation in email is a great way of increasing open rates. Remember the golden rule.

“RELEVANCY! “

4. Avoid Spam Filters

The problem with email marketing is that your emails may be sent to the spam folder of your customers.

In this case,

• Good IP addresses
• A good email service
• Clean template code
• Verified domain

Add an unsubscribe link along with a physical address.

• Branding can make your “from” name stand out.

Only send emails to people who have signed up for your emails.

5. Timing

If you can time your emails well, your email open rates will rise dramatically.

The recipient’s time zone determines the best time to send emails. These statistics can help increase email open rates.

6. Attention to the subject line

• Get people to open your email.

• Numbers make documents interesting. Incorporating numbers in emails can increase open rates.

• Use engaging language.

• Be friendly. Don’t use terms like “discount”, or “subscribe and pay”.

• Avoid using dollar signs or percentages in your subject lines.

• Don’t use phrases like “get rid”, “shocking, the key to, won’t believe, aim, quickest” These phrases can be annoying and lower your email’s trustworthiness.

• Urgent subject lines are another successful style. These lines are used to signal that sales or offers are over.

7. Character Count

A study titled The Art & Science of Effective Subject Lines,” Returned Path found that emails with subject lines between 61-70 characters were read at a rate of 17 percent. 

Do your customers use their phones or desktops more often for email reading?

Desktops can display around 60 characters while mobile devices can display between 25-30 characters. You should also consider the dimensions and character count to improve your email open rate.

8. Understanding their Needs

Personalized emails to individuals are another way to increase the open rate. 

This will allow you to understand your customers’ needs and help you improve your services.

9. Use Engaging Language

Imagine you are writing an email about a product to a friend.

10. Optimize for Mobile

These statistics can help you understand how important and valuable mobile optimization is.

• Emails that are displayed incorrectly on mobile devices could be deleted within three seconds (Adestra).

• Mobile users check email 3x more than desktop users (Google).

• Mobile email traffic can be more valuable than desktop clicks. (Yesmail)

• Poor mobile experiences are the main reason 52% of customers won’t engage with a company. 

• 73% value mobile device optimization in emails. (Smart Insights). 

Mobile is huge, as you can see.

You must make your system responsive to mobile users and ensure high conversion rates.

11. Take an A/B test

A/B testing can be used to test the effectiveness of different parameters in your campaign.

12. Get ready for your trustworthy IP

You will need to prove that your IP address is trustworthy for ISP filters to consider it trustworthy. This will protect you from spam mail.

Trust is built by email opening rates. The balance between engagement type and number.

13. Register a Subdomain

You should create a subdomain for email marketing. This might be useful for domain-specific monitoring of your IP reputation.

14. Check the reputation of your sender

If you have a low score on your sender score, your ISP will reject the email. Your messages won’t be delivered by your ISP.

Let me explain it clearly.

The Sender Score algorithm ranks every outgoing mail server’s IP address. A registration page allows you to determine your Sender Score. 

15. Double Opt-In form

Avoid spam complaints and increase email opening rates by using double opt-in forms Send confirmation emails to verify the subscriber’s email address and confirm the agreement.

16. Implement a Sender Policy Framework

It is a short line of text that is added to the domains.txt file. It is a short line of text that is added to the domains.txt record.

17. Blacklists

DNS-based blacklists were designed to protect users from IPs that have received a high volume of spam reports.