How To Get Reviews on Facebook: Master Guide

Reviews are a key part of building trust and influencing buyers’ decisions. You should take advantage of Facebook’s recommendation and review system to help you get more leads for your business.

This page will discuss Facebook reviews and their impact on businesses. We’ll also show you how to make your Facebook page more user-friendly.

What Facebook reviews can do for your business?

Your audience’s perception of you and your business can be affected by your Facebook reviews.

Your business will be perceived as more genuine and objective if you have positive reviews.

People want to purchase from trustworthy companies so they look at the experiences and opinions of others when deciding who to buy from. Reviews have a significant influence on buying behavior.

You must get and maintain positive reviews to leave a lasting impression on your target audience.

Facebook reviews are important for your business

Online reviews are trusted 12x more than product descriptions.
92% of consumers use online reviews to find out more about a company.
80% of customers say that online reviews have changed the way they think about buying a product.

Facebook’s recommendation engine is built into the platform so you will get both authority and social mentions every time someone mentions you.

Facebook recommends ratings over recommendations

Facebook made this change to encourage users to share their experiences on social network with more detail.

Because they don’t have the responsibility of giving the correct rating for a company, customers can be more honest with their recommendations. People can’t leave one-star ratings out of malice, so you’ll see fewer spammy recommendations.

Because recommendations have more word-of-mouth travel than traditional star ratings, they are better than the star rating.

Users who have done extensive reviews can access more accurate and meaningful information. This helps businesses gain more customers and build trust online.

Recommendation ratings can be derived from how many people have recommended or not recommended a page to a business. Facebook also considers pasting ratings when determining your score.

Facebook does not provide additional information about the formula behind the rating other than the only publicly recommended one that count towards the score.

Tags and audience settings

If a person chooses to make a recommendation for the company, they can comment on what they would like to see about it for yes or what they think the company could improve upon for no.

You can also choose your audience: “Public”, “Friends”, “Friends of Friends”, “Only Me,” or “Custom.” This allows you to create lists and tag users, as well as exclude anyone.

Recommendations often allow users to choose tags to use to mark their experiences with your company.

Facebook made this change in the hope that users will be more inclined to share their experiences on social network.

Users who have completed more reviews can access more relevant and authentic information. This helps businesses resolve issues and build trust with customers.

How do get reviews tabs to appear on Facebook business pages

For most templates, your reviews tab should be visible by default. However, if you don’t see your Facebook review page, here are some things to do:

Go to your Facebook business page
In the upper right corner of your page, click on “Settings”.
Click on the tab “Templates & Tabs” in the left column

You can do two things from here:

Slide “Use default Tabs” to the right column and change it to “On”.

Your default tabs will show your reviews tab since they are one of the default tabs.

If you have made any changes to tabs, such as moving or switching tabs off, you may not want that to happen. Any changes to tabs will turn off default tabs.

If this is the case, you can head to your reviews tab to turn it on.

For “Reviews”, click the box labeled “Settings”.

Slide “Show Reviews”, to “On”

Click “Save”

If the reviews tab does not appear in the right-hand column, under the “Templates & Tabs” option then scroll down to the bottom and select “Add Tab.”

How to monitor Facebook reviews

It’s easy to check your Facebook reviews, but it is important. You must respond to all reviews on Facebook. This will let your customers know that your business is listening to their opinions.

After you’ve set up your reviews tab, you can view the reviews from your company’s Facebook page. Click on the “Reviews tab” in the left-hand navigation menu.

You can view your reviews and rate your recommendations on the reviews tab. You can also use it to leave feedback and make suggestions.

How to report fake or spammy reviews on Facebook

Facebook allows you to report spam or false recommendations you receive.

You can report a recommendation by selecting a tag that is based on the Facebook Community Standard violation. These are some common reasons for reviewing a review.

RECOMMENDATION NOT APPLICABLE
Nudity
Violence
Harassment
Spam
More

These steps will help you report a recommendation

Go to the “Reviews” tab on your Facebook Business Page.
Report the post that you like
Click on the three dots at the top-right corner of the post
Select “Find Support” or “Report Recommendation”.
The tag with the best unjust recommendation is the one you choose
Click “Send”

Five ways to get more Facebook reviews

Once your recommendations are enabled on Facebook, it’s time to encourage more reviews from customers.

Follow the guidelines that you have with your business to get genuine reviews. Your approach to getting reviews is crucial if you want people to share their honest opinions about their experience with your company.

These are six ways you can encourage more reviews on Facebook.

1. Simple Facebook recommendation process

Make sure the review process is easy. Your customers will be more likely to complete the review process if it is easy for them to do so.

If you are encouraging reviews, such as with email follow-ups or handouts (or any other form of communication), be sure to link to your Facebook reviews tab. This can be found in that same section where you have enabled reviews. Include directions on how to leave recommendations.

2. Use email follow-ups

Follow-up emails are a great way to ask customers for their recommendations on Facebook.

You can ask your customers how they felt after they make a purchase or use your services.

You want your customers to remember the experience you provided. Send an email as soon as you can.

You want people to have the opportunity to test your products before you send them an email.

Make sure to include a link to the Facebook review tab for your company so that customers can easily write testimonials.

3. Clear CTAs

Ask for recommendations.

Customers will know that you care about their experience and want to improve it.

You can ask by using recommendation-specific calls for action (CTAs) within your content.

Businesses should ask customers for reviews. Be direct and honest when asking for reviews.

To encourage people to share their experiences, you can use a CTA such as “Share your experience!

Include a link to your Facebook Page on your website. Customers will be able to easily leave feedback about their experience with your company.

If customers can easily find past recommendations, they will be more inclined to share their experiences.

Customers may also leave comments about their experiences with your company, rather than reviews. These comments are a great way to thank customers and ask them to leave a review.

4. Encourage check-ins

The Facebook app allows users to visit a brick-and-mortar store’s Facebook page, and then check-in in when they visit.

If you have a physical business location, it is possible to allow check-ins via your Facebook page. This will help you collect reviews. Encourage visitors to check in and take a photo at your location.

To enable check-ins:

Click on “Edit Page Information” at the top-right of your Page (next to “Settings”)
Scroll down to the “Locations”, section in the right-hand column
Look for the box that says, “Has an address”
Enter the address where you want people to check-in
Scroll down to see the map that appears after you have typed in your location
Make sure you check the box that says, “Customers visit me at my street address.”

These are some of the ways that you can ask people for check-ins when they visit your place:

A sign will be placed near your front door inviting customers to stop by to share their experience in-store
You can also add a signature to encourage check-ins near your register
Add a CTA to receipts asking for feedback on their experience at a check-in.
Check-in CTAs can be placed on labels and signs for product labels
Run ads using in-store coupons
You can install wall art and large pieces of art that people will want to take selfies with.

These strategies encourage people to check in so that they can later review your business.

5. Thank you

You can respond quickly to reviews by writing a thank you. Responding to recommendations is one of your best ways to generate more reviews.

You can have a conversation about recommendations with customers if you respond individually. It shows that your customers are important to you and that they appreciate you recommending them. Your customers will be more likely to trust you and appreciate your friendship.

These interactions will encourage visitors to your Facebook page to build relationships with you and to leave recommendations.

Even if you receive negative recommendations, be grateful for their feedback and apologize for any mistakes. Consider how you can address their concerns and offer suggestions. Then tell them what you are going to do to fix the situation.

Kobe Digital can help you manage your Facebook reviews

Your online reputation management is an essential part of any business. It takes effort to build your online reputation. Kobe Digital can help you if your business is too busy to manage reviews.

Kobe Digital offers online review management as well as a full range of digital advertising services. We have over 25 years of experience and can help you manage your online reputation while you take care of your customers.

Partnering with us means you are partnering with someone you can trust.