John is looking for a suit to wear to a wedding. He searches Google and sees many listings of black suits. Then he clicks on the one that he likes.

If you don’t use Google Shopping Ads, you’re missing high-quality leads. 

How can you combine them?

This step-by-step guide will help you make Google Shopping ads that work.

What are Google Shopping Ads?

Google Shopping Ads are visual product ads that appear at the top of search results when someone types in a product. 

Google Shopping Ads can be a great way for you to reach customers who are interested in your products.

Step-by-step instructions for creating Google Shopping ads

Now let’s learn about Shopping ads on Google. We will break this down into two sections: Pre setup, and creating shopping campaigns.

Pre-setup: How to create Google Shopping Ads

You must complete three things before you can start your Google Shopping ads.

1. Register to open a Merchant Center Account

A Merchant Center Account is required to get started with Google Shopping Advertising.

2. Create a shopping cart for your products

Once you have created a Merchant Center, you’ll need to create a shopping feed with your products. To complete a Google spreadsheet, the following information is needed:

• Product ID
• Product Title
• Link for the product
• Image link
• Price

For more information, visit Google Merchant Center Help.

3. Connect your Google Ads Account to your Merchant Center account

Linking your Google Ads account and your Merchant Center Account is the final step before you can create Google Shopping Ads. These are the steps to follow:

1. Click the Tools icon
2. Click here to go to Settings
3. Click here to connect accounts
4. Choose Google Ads
5. Click the link to open an account
6. Enter your Google Ads Customer ID
7. Send a request

You can connect these two accounts to launch Google Shopping ads for your company.

How to make Google Shopping ads

Now that you have all the information needed to launch your ads, let’s start creating Google Shopping ads.

1. Create a Shopping campaign

To place Shopping ads on Google, you must first create a campaign. 

1. Register to your Google Ads account
2. Click on Campaigns
3. Click the plus button to start a new campaign
4. Select Shopping to choose the campaign type
5. Click Next
6. Your campaign name

You can set your campaign name after creating it. It is difficult to identify, especially when there are many ads.

Instead of using “white lacey bridal dress”, you can use the following name: It is descriptive and will let you know which ad campaign it belongs to.

2. Choose your Merchant Center account

Once you’ve created your campaign you can choose to link your Merchant Center account with the products you want to advertise. 

3. Country of sale

When you create your Google Shopping ads, you will also need to enter your country of sales. If you sell internationally, this section will be required.

This information will make sure that your ads only appear in searches that are relevant to you.

4. Decide if you want to use an inventor filter

Next, you will need to decide if an inventory filter should be added to your Google Shopping ads. This filter allows you to create criteria that determine which products are to appear in your ads.

This filter ensures that only products that meet your criteria are shown in your ads. You can create filters to make certain that only your bridal gowns appear in your ads.

5. Start bidding

This tutorial will show you how to create Google Shopping ads. Bidding is an important part of any advertising strategy.

• Cost per Click (CPC) 
• Cost per 1,000 impressions (vCPM).
• Cost per Thousand Impressions (CPM).

Most likely, you will use the CPC bidding option. You can also use the impression-based bidding method to increase brand awareness.

6. Determine your budget

Next, decide how much money you’re willing to spend on your campaigns each day. This will impact how many leads you get and how many clicks you can get.

A large budget is essential to get the best results for your ads.  

7. Choose which networks you want your ads to appear on

When you create your Google Shopping ads, you must choose where they should appear. 

• The Google Search Network
• Google Search Partner sites
• Display Network

You have the option to remove any boxes you don’t want. To ensure that your ads show up only when people search for something, you can opt not to use Google Search Partner Sites or Display Network.

8. Learn which devices can display your ads

When you launch your Shopping ads on Google, they will appear on all devices. Your Shopping ads will appear on all devices when you launch them on Google.

9. Set your locations

This guide will help you create Google Shopping ads. You could have your ads shown only to people who live in your area.

Setting your location details will reduce ad waste. It will prevent people from clicking on your ads in places you don’t service. 

Need assistance in launching Google Shopping Ads?

Google Shopping Ads can be a great way for you to market your products to potential customers. Kobe Digital can help if you don’t know how to create Google Shopping Ads.