Imagine being able to gain 15,000,000,000 media impressions each month without ever having to do anything.

What happened? Why did it happen?

The answer is in the One TikTok video

This is just one video. Nathan Apodaca captured Nathan’s commute to work while sipping Cranberry Juice. He recorded himself walking to work while listening to Fleetwood Mac’s song “Dreams”. After the TikTok video, Ocean Breeze’s Cranberry Juice was streamed over 8 million times in America. It reached 36 on the Streaming Songs Charts. He was sipping a glass of juice as he merrily skated along to the song.

These numbers are small compared to the accomplishments of TikTok since its global launch in 2018. The app has been downloaded more than 2 Billion times worldwide and has more than 100 million active users per month in the U.S. However, the app’s popularity has increased significantly. It was originally designed to allow users to upload dance videos and lip-synching.

What makes TikTik so popular? How can it change the social media landscape to become so popular? What do other platforms lack?

Its format is what has made it so popular among younger viewers. You have many music and sound options. This makes it easy to make funny and engaging videos. People love the app’s combination of humor, absurdity, and cleverness.

What does this all mean for marketers?

You may have been inspired by this article to consider whether your company or brand should create a TikTok account.

You can do this in many different ways. A client in the healthcare sector turned to humor and filmed herself giving treatment to patients. After only three months, some of the videos on TikTok were viewed over half a million times.

But humor is not the only way to showcase your brand’s true side. Clients will often film delicious baked goods straight from the oven. Clients also visit the market to purchase fresh herbs and produce.

Next, you need to engage your audience with TikTok. After publishing content, there are many ways to do so. For example, #GuacDance from Chipotle received 250,000 submissions. It also generated 430,000,000 videos in just six days.

TikTok has become a household name. Ask anyone.