As an industry, we aren’t paying enough attention to our own work.

The media landscape has become more complex over time. This has caused marketers to focus more on the contents than on the content.

The brand world is experiencing a remarkable shift in branding and storytelling.

Human fundamental needs

This movement is centered on people. This movement is centered on people. Comments are only half of the story. They will give you an idea of the depth and character of a community.

Marketers can learn so much from the community by listening to what they need. Marketers can learn a lot from the community by paying attention to their needs.

Part of the flow

TikTok recently launched its global business platform. The simple message for marketers is to stop making ads.It feels light, inclusive, and fun. There’s no barrier to entry. It’s about a strategy to transform the way marketers tell their stories to the rest of the world.

Brands are most successful when they share the same experiences as the community. Pre-rolls, GIFs and static banners are not available. This is something marketers need to be able to see.

Brands need to recognize that perfection is not required in an ever-changing world.

This project is collaborative with the industry. It is still in its early stages. It will drive meaningful work and create relationships between brands.

About

TikTok is the most viewed destination for short-form mobile video.