TikTok has become the most talked about social media platform. TikTok can be accessed online, but the primary interface is via its mobile app.

Last month, I wrote about TikTok Oct. In that post I explained why TikTok October should be included in lawyers’ marketing efforts.

I also included a list containing TikTok lawyer accounts you might like to follow. There are millions upon millions of video views.

They shared many practical tips during the hour-long seminar. These are their top tips to lawyers who want TikTok to work for them.

Post Often And Stay Consistent

Panelists stressed the importance to regularly post to the platform, particularly when you first join. This allows the algorithm and your intended audience to understand what it is all about.

When creating content keep your target audience in mind

Next, establish your goals before creating an account.

Keep up with the trends

Panelists advised that you follow trending concepts on TikTok. Trending concepts are also preferred by the algorithm.

Get in touch with your followers

Engage with your followers by commenting on their videos. Create a video that’s centered around the comment as described.

Avoid Potential Stumbling Blocks

We also talked about some of the pitfalls that you might face when marketing with TikTok. Some include it in their TikTok profile.

Background music may contain inappropriate language. Panelists recommend using your judgment. TikTok creators can remove swear words from music so that you can safely use it in your videos.

Get the Best

After you’ve built momentum with your TikTok account, you can relax and enjoy the benefits of all your hard work