Google processes more than 3.5 billion searches each day. It is the search engine with the highest traffic. What does this all mean for your business? Google advertising is crucial to your digital marketing success.
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Your website should not be overlooked by millions of people By investing money in Google Ads campaigns your company will be better placed to reach its financial and customer acquisition goals
What are Google Ads? What is Google Ads?
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What is Google Ads?
Google Ads is an online advertising platform owned by Google. Google Analytics allows you to monitor your performance.
Google ads are ads that appear at the top of Google search results pages and across other websites in Google’s advertising network. They encourage users to click on these pages to learn more about a company. This is a very effective marketing strategy.
What’s the process for advertising on Google?
Most likely, you’ve seen ads while searching Google.
It’s possible to see an “Ad” box at the top of Google results. These ads appear when you search for specific products or services that are targeted by companies.
Google advertising is different from traditional advertising, which requires upfront payment. Google advertising follows a Pay per Click (PPC) model. You only pay for the people who click on your ads. This is the reason Google has such a high return on investment (ROI). $8 per $1 spent.
Google uses an auction system to determine keywords and audiences being targeted by other companies. Companies must create relevant and compelling ads.
Advertisers can be modified 24/7 by businesses.
Log in to your Google Ads account and make changes such as changing a bid, or changing a section.
How much does advertising on Google cost?
Google advertising is a great way for your business to be found by the people who matter most to you, your target market. It is important to know how much Google advertising costs.
Google Ads Costs vary.
Companies typically spend between $1 and $2 per click.
You may need to spend more depending on your industry’s competitiveness. Large PPC budgets are common for businesses that compete for high-value keywords.
Google advertising lets you strategically choose how to invest your money to maximize your company budget.
Different types of Google ads
Every company has its marketing strategy.
Google offers many advertising opportunities to companies like yours. It’s easy to optimize your ad performance.
Take a look at the seven types of ads that Google offers.
1. Text Ad
Text ads can be word-based advertising. Text ads are a great way to generate clicks and leads.
For a better user experience, you can add extensions like your phone number.
2. Responsive advertising
Responsive ads respond to the ad space in real time. To create a seamless user experience, you can personalize the look of your advertisement. Google allows you to create multiple headlines or descriptions.
3. Photo from ad
Visuals that highlight your company and highlight your products or services will get attention. Your image ads should highlight your products and/or services in the best light.
4. App promotion ads
If your company has an app, this advertising format can be used to get Google users to download it.
Google Play can show app promotion ads. Google Play is the place where Android users download apps. Google will block your ads from appearing on devices that aren’t compatible with your app.
5. Video ads
Videos are a visual way for potential customers to learn about your brand. Video ads can also be used to promote your business.
6. Shopping ads
Shopping ads highlight products. These ads may feature a photo or details about your product like prices, availability, and more.
7. Advertisements for call-only
Call-only ads highlight the phone number of your company and encourage customers to call to find out more.
Google advertising: Why?
While you may be well-informed about the benefits of Google Ads for your business, decision-makers at companies must understand the workings of an advertising strategy to achieve the best results.
Google advertising is a very popular choice for businesses because of these reasons:
1. Greater brand awareness
You have a better chance of getting noticed by your target audience when you advertise through Google. 81% of consumers conduct their research online before making a purchase.
Google advertising can help you increase brand awareness and generate interest in your company. This provides immediate returns.
Google advertising allows potential clients to learn more about you and your business through Google. This will improve your chances of securing leads and increasing sales.
2. Cost-effective Marketing
Business leaders know how important budget management is. Even small businesses can find a Google marketing plan to suit their financial needs.
A $10 investment can provide $80 in Google Advertising.
This can have a significant impact on your bottom line. This allows you to bid on keywords and phrases that fit your marketing budget.
Depending on the success of your campaign, your team may be eligible for a bigger marketing budget. Target keywords with a higher buying intent to increase sales.
3. Consistent performance updates
Advertising campaigns do not stay static. Customers change quickly so you can make adjustments to your ads. You can also test different images or text to see which one converts more.
To see the direction of marketing efforts, you can access your Google Ads dashboard 24 hours a day.
It’s also possible to identify which keywords drive the highest website traffic. You can also track conversions generated by your ads, which can help your team show the effectiveness of Google advertising.
An intuitive dashboard allows you to easily see the performance and trends of your campaigns. To make changes, you can use Google Ads.
Google Ads can be a great choice for businesses.
Need help advertising on Google
Google offers many opportunities for your business.
Kobe Digital can help you.
