05/28/2022

How Ecommerce Has Evolved & Been Commoditized

Insights

2 min remaining

It wasn’t that long ago that setting-up an online shop or ecommerce site was hard. You would have to either hire a developer or lose your way.

The world has changed dramatically over the past six to seven years. You don’t have to pay for a company to create an online store. 

The $30/month setup charge and the 30 minute setup time are huge improvements over what it cost to set up an online store 10 years ago.

Explosive Growth

Ecommerce’s low entry barriers are the reason it has grown so quickly. Payment processing industry has also changed.

Companies can accept payment methods like Stripe and Paypal. This could be considered outsourcing.

Online stores have seen an increase in sales in recent years. This represents a 14.8 percent increase over 2012, which translates to a 14% compound annual rate of growth between 2012-2017. 

Firewood

Where is this growth coming from? The Internet is connecting more people than ever before. 

Online transactions have never been easier. IMRG and Capgemini discovered that desktop sales are at a halt and that mobile growth is essential.

Mobile devices made up 23% of online sales in the second quarter 2013.

This is an amazing benefit of the aforementioned services and providers in ecommerce. These services provide shopping cart services and payment processing tools.

Anyone with little to no experience in web design or online retail can start a store. 

Ecommerce and the Economy

This has had a major impact on the online retail industry and economy.

Customers are buying more products through mobile devices, apps, and websites 

The creation of an online shopping platform that accepts multiple payment options is a key part of this trend. Easy-to-setup commerce platforms have made it possible for anyone to set up an online store.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.