What does a copywriting agency look like? What is the process?
The copywriting agency offers third-party copywriting services.
Copywriting agencies are available as freelancers, full-time employees, or a mixture of both. Search engine optimization specialists, designers, and UX experts are common in Copywriting agencies.
What kinds of writing can a copywriting agency offer you?
Some agencies specialize in one area while others, like ours, can be experts in many other areas.
A copywriting agency might offer
- Web copy (sales pages, landing pages, etc)
- Ad Copy and Advertisement Copy
- Scriptwriting
- Titles, Taglines, and Slogans
- Ebooks
- White papers
- Social media copy
- Case studies
- Product descriptions and packaging copy
- Blog posts
- Articles
- Guides
- There are many more things.
Copywriting is not all writing. It is not all writing that can be considered copywriting. But not all writers are capable of doing both.
Yes, Amplihigher employs both content writers and copywriters.
An Agency Copywriter’s Day
While the tasks of a copywriter may vary between agencies, most copywriters finish these tasks in a matter of hours.
- Review project briefs
- Research their clients and the offers they offer
- Evaluate current content and market strategies
- Research on
- Keyword research
- Market research
- Writing. Writing.
- Revisions
- Work with editors, marketers, and designers to implement the content.
- Measure and test, measure and test, measure, and test, measure and test again (and then repeat).
Each task has several sub-tasks. These include refining client voices and exploring search engine optimization tools. All of this is within the project deadlines.
