Are you feeling holiday pressure as a business? Online sales are expected to rise between 3.6-4% this year. Have you thought about using influencers in your marketing strategy for this holiday season? We recommend that you look into using influencers to gain traction for the holiday season.
Why should I spend my holiday money on influencers?
Paying for paid ads is not a good idea. Here’s why. Last year, a Paid Search Trends report The cost per click increased by 26% while mobile click-throughs dropped by 31% in comparison to 2015. These trends are not good for eCommerce businesses and will likely continue to trend downward. Some predict that the gap will grow even more, as Amazon is expected to have a larger presence in Google shopping results. Last year was the first. Amazon tested product listing ads Google Shopping Results started to show up for them. You and other retailers that simply cannot compete with this shopping giant’s budget will be disappointed if they post more product listing ads for the holiday season. Instead, spend money on industry experts to promote your products and offer holiday deals to lower your advertising costs. Marketing to Influencers This can help you support different parts of your sales funnel. Brands are less trusted by consumers than by peers. 92% of consumers trust influencers More than just celebrity endorsements and advertisements. You can also get celebrity endorsements or advertisements. Find the right influencers You have the opportunity to reach a new audience that is easily accessible and engaged. This increases your holiday sales chances. Influencers are a great way to get your products or money shared with their followers. Relevant influencers can help you stand out from the crowd and make your holiday campaigns more effective. These influencers are known for creating marketing campaigns that are memorable, shareable, and trusted.
How can I use influencers in my holiday marketing campaigns
You can use the right influencers to help your company reach its holiday marketing goals, whether you want to increase awareness, drive engagement, or all of these. Let’s begin with the various social platforms. How to use influencer marketing. Next, I’ll discuss the top content types for holidays.
Are you selling visually appealing products like home decor, apparel, or letterboards? If so, your product and an Instagram influencer with an engaged following would be a perfect match. You can use Instagram to grow your social media following, get the word out about holiday promotions or giveaways, and also increase your followers. Instagram lets influencers get creative with their photos to make them more appealing.
In terms of visual content, Instagram is the most popular social media platform. But don’t forget Pinterest. Pinterest is the Rudolph of social media reindeer when you look at all the platforms and their influence on consumer purchase decisions during holidays. leads the pack with 47.7%. Good influencer pins can go viral quickly, whether they are shared by an influencer or included in a gift guide board. This happens while people are looking for the products and services they need.
Snapchat
Reach out to Snapchat influencers if your target market includes Millennials. Roughly Snapchat users account for 71%Between 18 and 29 years of age. You can let an influencer manage your Snapchat for a few days or have them promote your holiday message, product, or event on their Snapchat account. No matter what you do, keep your message simple, and don’t be too flashy. Millennials prefer simple things, not something professionally produced.
YouTube
YouTube is the influencer marketing platform. It is visual, educates, and drives conversion. In just minutes, one video from an influencer can get a consumer from brand awareness to conversion. YouTube users are eager to find YouTube influencers. 60% of YouTube Subscribers would rather follow advice from YouTubers than traditional celebrities when buying advice.
Content
Holiday guides are a great way to find holiday content that will spread faster than holiday cheer.
The holiday gift guide is the first. Consumers want convenience and simplicity during the holidays. While convenience is something consumers desire all year, it’s especially important during hectic holidays. Find an influencer who is willing to promote your product(s), whether it’s in a video or blog post, or even on Pinterest boards, in a 2017 gift guide.
If you sell apparel or accessories, then partner with an influencer for a holiday outfit guide. The advice will be appreciated by consumers, regardless of whether it’s “What To Wear to Your Office Holiday Party” and/or “What to wear to Your First Christmas With Your In-Laws.” What social media influencer doesn’t love a free product? Let me know if you find one. For those in the food industry, you can partner with an influencer to share holiday recipe ideas. Ask them to use your product in a holiday recipe. Then, share the picture with the recipe and a link to your product online. This holiday content is perfect for Pinterest or Instagram.
