You deserve congratulations. You have put in a lot over the holidays, and you are reaping the rewards. You likely saw a surge in holiday shoppers this year, both familiar and new customers. These new customers were most likely spouses, parents, or friends of your regular customer base who came looking for the perfect gift.

You have the opportunity to make their long-term fans, even though they might not have been familiar with your products previously.

Who knows? You never know, their family and friends could be buying more gifts from your eCommerce shop next holiday season. This will increase your customer base.

The question is: How can you retain your new clients? We’ll be sharing some tips to retain new customers after the holidays.

Create new content

You now have a customer base. It’s time to provide them with content that will keep them coming back. Don’t be afraid to show your support! You can make them feel welcome by sharing blog posts and videos that are tailored to their needs. Your customers may be familiar with certain terminology and techniques, but they may not know the latest ones.

Let’s suppose you have an online coffee roastery. Coffee lovers are familiar with the differences between roast types, brewing methods, and harvest locations. However, newbies to the coffee industry may feel overwhelmed by the sheer number of options available.

These customers might be interested in a blog post on how to brew coffee (Three Ways to Make Coffee This Winter Season) or an article on coffee bean location (Arabic Coffee Vs. Colombian Coffee — What is the Difference?)

JoeCoffee has created guides to help you brew your coffee using the most common methods. Each guide includes detailed instructions, photos, and recommended brew types.

You could also make a video called “How to Brew Coffee Properly”. This will discuss the temperature of the water and the best type of coffee pot or machine. These resources will allow them to get started in the coffee industry.

Create display ads

Display ads can be used to reach new customers that you have discovered this season. You must identify your customers to reach them with relevant messaging. We’ll be focusing on two methods to identify unique audiences.

Your email marketing tool can help you find new subscribers.

1. In your email marketing software, create a list of subscribers who signed up between holidays and made at most one purchase.
2. This list can be exported to CSV.
3. To create a custom listing in Google, use the CSV.

It can be difficult to work with customer lists and Customer matches in Google. This process can be quite complex, but you may find it worthwhile if there are many new shoppers.

Make a Google Remarketing Audience

1. At the beginning of the holiday season, create a Google Remarketing Audience and add everyone who purchases to it.
2. At the end of the holiday season, close the audience to new members.
3. This list will show you all those who bought during the period.

This method can be useful but it doesn’t allow you to single out new customers.

Display advertising tips

Be sure to target new customers with the ads that you create. Avoid using words that are unfamiliar to new customers or experienced users. Let’s take, for example, a wine you sell online as an “opulent aged wine with sweet tannin finish”.

It may sound appealing to experienced sommeliers but it might not be as compelling for someone just starting with wine. Instead, you can describe the wine as “A delicious red wine with a smooth finish that will leave your mouth watering.”

Use email marketing

Email marketing is one of the most effective ways to reach new customers. MailPoet’s First Purchase Email feature simplifies it. Send personalized thank-you notes to customers to welcome them to your store. Next, you can make suggestions to encourage purchases in your email. It is possible to also include coupon codes in future sales.

Customers may not be aware of the unique features of their product or how to use it. A quick guide should be included that highlights the best features of the product and how you can get the most from it.

Set up an email list to send out periodic messages with tips, product recommendations, or sales alerts.

Reward customers

To establish a relationship with your customers, you’ll first need to reward them.

• Refer a friend and get a discount: Your new customers can become loyal fans quickly. Referring a friend to your shop can get them a 10% discount and allow them to make a purchase. You have not only gained a new customer but also strengthened your existing relationship.

• Seasonal greetings: Let customers and friends know that you care by sending them seasonal greetings. Give them a sneak peek at the season’s latest items after you have sent a short message.

• Encourage customers to sign up for your loyalty program. This is a great incentive to bring back your store. You can create a simple program that allows customers to reach higher levels depending on how they interact with your store and their purchases.

Deliver excellent customer service

Customers will return to your store if they feel as if you have rolled out the red carpet for them every time they go. Here are four ways to do this.

1. Ask questions. Be available to answer customers’ questions in real time. Allow customers to use chat boxes during shopping to answer any questions. You can stay in touch with your customers via various chat platforms using the Live Chat extension. Automated answers to FAQs can be created to speed up your responses.
2. Easy returns and exchanges: The Warranty requests extension makes it easy to make returns or exchanges. The entire process can be done seamlessly by the user’s account, rather than contacting you directly or another employee.
3. You should include a thank you note for each purchase. However, it’s important for new customers. To show your appreciation, you might offer a small gift or freebie. Customers will be motivated to buy again if you surprise them.
4. Get feedback People to love to give their opinions. Ask your customers for feedback on recent purchases.

Your new customers will love you

It doesn’t matter if you are appealing to new customers or welcoming back existing ones, maintaining customers takes effort. Don’t let the holiday spirit fade after the holidays. Continue to show shoppers you care about them and appreciate their business.

To retain customers all year, and to grow your online business, start implementing these tips immediately.