05/20/2022

Google Ads PPC Tracking Benefits for Your Campaigns

Insights

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Did you know that Google Ads PPC accounts for approximately 80 percent of all businesses in the United States?

PPC ads are a great way for leads to become interested in your business. With the use of PPC call tracking, you can create more effective ads.

This page provides information on call tracking and PPC. We will also talk about the five benefits call tracking can bring to your business.

Kobe Digital provides its services all over the world. Don’t forget that PPC is also available in Miami or Minneapolis. 

Let’s get started!

What’s the PPC call tracking process?

Call monitoring will help you combine data from phone campaigns with existing data to create more efficient campaigns.

To start calling tracking, you will need to buy one or more numbers 

PPC call tracking allows you to buy as many numbers as you want. These numbers can also be used on landing pages and PPC ads. 

Dynamic number insert can be done with PPC call tracking. The number shown on the page comes from the number list that you have purchased.

These numbers can be activated by certain qualifications. 

Google PPC Call Tracking: 5 Benefits

If you’re looking to make money with Google Ads, PPC Call Tracker might be a good option. Google Ads is one of the most popular ad networks. This can help you grow your company.

These five benefits of Google PPC Call Tracking are

1. You can track your sources

Call tracking via PPC has the greatest advantage of being able to track calls sources.

Call tracking lets you see who your customers call and how they reached you. 

This is particularly useful if you have several PPC campaigns. This allows you to identify which campaigns are providing the greatest value for your business.

This will allow you to identify the most popular ads with your audience and encourage them to get in touch with you. 

2. Split testing is possible

Before you launch an advertising campaign, it is important to test the copy. Tests can help you determine which PPC ad will be most effective for your audience.

Call tracking allows you to assign a unique number to each version of your advertisement. This will allow you to identify which version is most effective for your business.

3. You can get call data

An advertising campaign can help you ensure that your ads reach the right people. This will enable you to identify the most relevant audience for your ad.

A PPC call tracking campaign can help you learn more about your audience. It allows you to narrow down your targeting options and see who is most interested.

You can also see peak call times. These will allow you to tailor your campaign to reach your target audience at the most appropriate times.

Call tracking for PPC can be a powerful tool to increase ad targeting. 

4. You will receive keyword data

Keyword selection is an important part of PPC. If you want to reach your leads, you must use keywords they use to search. 

Call monitoring allows you to track which ads are driving the most traffic to your company. 

Understanding which keywords drive the most traffic will help you adjust your targeting and bid to attract more qualified leads to your business. 

5. You can monitor your campaign performance

Call tracking lets you measure the conversions of your business. You can assign a dollar value for each campaign you run.

Monitoring your campaign’s performance can help you improve it. This will show you which keywords, ad messages, and landing pages are generating the best results.

Call tracking for PPC will help you see your return on investment better.

What are the main features of PPC call monitoring services that I should be looking for?

It’s important to select the right program for your business before you start using a PPC call tracker. 

  • Dynamic calling tracking
  • Integration of Platforms
  • Tracking keywords
  • Call recording
  • Call duration
  • Source tracking

These features can help you have a successful PPC campaign to track calls.

With programs like CallTrackerFX, it’s easy to locate all the features that you need. When you compare call tracking services, make sure you check your package.

3 tips to effectively use PPC Call Tracking for Google Ads

PPC Call Tracking is a great way to grow your business. 

1. Check your phone numbers

Don’t let someone call your number and have it fail. Make sure your numbers work properly.

Phone numbers can be misdirected. This will help you avoid making mistakes and losing leads.

2. Use local numbers

You can choose to use local or toll-free numbers to help you get people to your business. 

This is great news for companies that have a local presence or a national one. It makes you appear like a local company.

Many people think of the 1-800 number as being on hold and then waiting for someone to call them back. This can lead to dissatisfaction.

Local numbers give people the impression that they are calling a local branch. People are more inclined to call numbers that are specific to their location.

Local numbers will get you better results.

3. Make team calls

It’s vital to connect callers to members of your business team when it is operating. It’s important to connect callers to someone who can provide details such as pricing or account information.

It’s crucial to route calls to sales representatives that can close leads for your company. This will maximize conversions.

This will enable you to get the best results for your company. This will let your company convert more customers and grow your business.

It’s high time to increase your sales

Our extensive services can help you grow your business with proven marketing strategies that increase conversions and revenue.

Kobe Digital can help you implement PPC call tracking

PPC Call Tracking can be a great tool for your company to get leads. Kobe has over a dozen years of experience in running successful PPC campaigns.

We offer full-service digital marketing and specialize in customizing PPC campaign campaigns. 

Start tracking PPC calls today

To get more leads through PPC call tracking, or to speak to a strategist

We look forward to hearing from you!

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.