The average small or medium-sized business (SMB), will spend between $9,000 to $10,000 per month on PPC by 2022. PPC pricing is dynamic and constantly changing. This page can help you determine the right budget for your campaign, whether you’re a newbie or an experienced veteran.

Google Ads Advertising Costs

You might be curious about the cost of a PPC campaign. With platforms like Google Ads, there’s no one-size-fits-all solution. Google Ads allows you to control your PPC budget, increase or decrease your advertising spend, and is a highly customizable platform.

Let’s look at How Google Ads Works to better understand the price you should pay for PPC.

Let’s get started!

How much does PPC cost?

The table below gives an overview of the average PPC cost for small businesses. Continue reading to learn more about PPC pricing.

Metric	Average cost
Cost per Click (CPC).	$1-$2
CPC for Remarketing	$0.66-$1.23
Monthly cost	$9,000-$10,000
Annual cost	$108,000-$120,000

Google Ads: How to get started

You can choose which keywords you would like to trigger your Google Ads ads. You can then set maximum bidding to determine how much you are willing to pay for each click on your ad.

Your bid will be displayed at the top of search results if it is the highest for any keyword or phrase.

Google Ads has the advantage of only paying when people click on your ads. This means that you don’t have to waste your money marketing to people who don’t want to buy your products and marketing services in Miami.

Industries like rehab and legal should expect to pay between $30-40 per click for PPC. However, more competitive industries might only pay a few cents per mouse click.

PPC is a search engine that targets people searching for terms related to your business. This will allow you to reach more qualified leads, people most likely to buy your products or services.

There is one problem. Google also considers your QS when determining your ad placement. Your quality score consists of your ad’s relevancy to the keyword that triggered it and click-through rate. It also includes the quality of landing pages visitors see after clicking your ads.

The Ad Rank formula is simply (your maximum cost per Click (CPC) bidding) x your ad’s QS). If your maximum bid is $2 for a keyword and your ad QS is 10, your Ad rank is 20.

The top advertiser will be awarded the top spot in an auction if they have the highest Ad Rank.

You should also keep in mind that you may end up paying less but earning a higher position if your ads have a high-quality score. Google uses a simple formula to determine how much you pay per click: (Ad rank of the ad lower than yours) / (+ $0.01).

This example shows that you pay about 40 cents per click less than your maximum bid.

Google Ads are expensive

PPC rates for a Google Ads campaign are affected by a variety of factors.

There are some aspects that you can control such as your max bid or the quality of your ads. However, there are other elements you cannot control like your competitors’ max bidding and your ad quality.

The average cost per click will also be affected by your industry and competition for keywords that you are targeting. Your business might only pay a few cents per Click on PPC ads. However, companies in more competitive areas, such as the legal field, could pay hundreds of Dollars per Ad Click.

Businesses should expect to pay between $1-$2 per click to advertise on Google’s search network. The average medium-sized and small business spends between $9,000 to $10,000 per month on PPC. This amounts to approximately $108,000 to $120,000 annually.

The most popular PPC keywords are usually related to the legal, financial, and insurance industries.

Combining the two industries, the largest amount of PPC advertising is spent by financial and insurance businesses each year — an impressive $1.2 trillion. Amazon is second with more than $50 million in PPC advertising each year.

What is the cost of my Google Ads budget?

PPC advertising has one advantage: you can control your budget. It is important to know how your Google Ads budget was spent to get the best out of your campaigns.

Each campaign in Google Ads has its settings that allow you to control the daily budget.

It’s useful to prioritize which campaigns should be run simultaneously when you have multiple campaigns. Campaigns that target your top-selling products and services will be more important than those designed to target TOP-of-the-funnel customers (TOFU).

You can then break down your monthly PPC budget and create daily budgets for each campaign. This allows you to allocate more money to high-priority campaigns.

You would set a daily budget at $250 if you want to get 500 clicks per day and set the maximum bid for an advertisement to $0.50. You will never pay more for an ad click than you have bid. You may pay less depending on your ad quality score and the competition.

You can set the time when your ads will appear with Google Ads. PPC ads might be used to promote a local restaurant closing at 9 p.m. They can place their ads for all hours of the day but they can also increase bids during certain hours.

You can also use geo-targeting if you want to spend more money to reach specific areas. Geotargeting can be a great way for you to target customers in specific cities or neighborhoods.

You can also use device targeting if you believe mobile traffic is especially valuable for your business. This will allow you to spend more on your daily budget to reach mobile users. This can be further enhanced by targeting specific mobile device types.

Google Ads Management Services

We are a Google Ads Agency and have refined our Google Ads management service to provide the best in PPC.

They are also experts in PPC campaign management, with years of combined experience. You can also see our PPC cost list to get an idea of what you can expect regarding PPC rates.

Our team is expert in setting up and running PPC campaigns. They also know how to optimize Google Ads and AdCenter campaigns to ensure you get the highest quality clicks.

Our team members have obtained PPC manager certifications from Google, and Microsoft and demonstrate their ability to use the most recent Google Ads tools and adCenter tools. Our knowledge and our expertise in the latest best practices combine to give you a profitable and lucrative PPC campaign with one of the leading PPC companies in this industry.

How much does PPC retargeting cost?

You can also use Retargeting with PPC to show ads to people who are interested in your business and have visited other websites. Retargeting is a great way for 96% to remember your business and increase conversions.

How much can you pay for retargeting services? Remarketing ads are just like traditional PPC ads. The cost of these ads will vary depending on the industry. You can expect to pay $0.66-1.23 per click for remarketing ads, which is slightly lower than PPC. It is estimated that companies spend 10% of their advertising budget on marketing.