With the new user-led privacy policies, such as GDPR, and the imminent phasing-out of third-party cookies it will be harder than ever for consumers to track their activity across multiple touchpoints and on many unique devices.

Google, however, has joined the race with Amazon and Facebook and launched its revolutionary software, Enhanced Conversions.

Google Ads Consultants, as well as PPC experts, are starting to catch-up up. These new policies also counteract. They now focus more on ads that capture consumers’ minds first before their data.

Facebook has been at the forefront of this new wave for a while and has held its position as the leader in the privacy-led online revolution. However, Google and experts in Google Ads have now joined the fray thanks to Enhanced Conversions.

This new technology will bridge the gap between privacy concerns, and growing concerns regarding the lack of data-led conversions. It’s crucial to learn everything you can about Google’s new Enhanced Conversions software.

What are Google Enhanced Conversions and how can I use them?

Enhanced Conversions, Google’s answer for Facebook’s Advanced Matching software, is the perfect solution for those who are immersed in PPC management. Although the new technology is still in beta and only available on a few platforms, it is expected to be welcomed by all levels of the marketing industry.

Google’s enhanced conversion technology is similar to Facebook’s advanced matching technology. It allows Google Ads to convert customer data and match it with ads that have been viewed on specific devices.

Google’s initial statement was that “Enhanced Conversions” could improve conversion accuracy. It adds to your existing conversion tags by sending encrypted first-party data from your website directly to Google in a privacy-safe manner.

First-party data is one of the most valuable commodities worldwide. Therefore, everyone from large tech companies to your local Google Ads Agency is now looking for ways to incorporate new data privacy tools in their strategies. Google’s Enhanced conversions are no exception.

What is Google Enhanced Conversions?

Google Enhanced Conversions uses a secure, one-way algorithm to enhance any pre-existing tags using non-personal, protected information from your device.

This technology feeds data to a variety of custom-built tracking tags. It promises much better visibility without compromising the user’s privacy.

Google can transform the once-overt data into a unique collection of fixed-length characters by capturing first-party information, such as names, email addresses, and home addresses.

This way of working is privacy-friendly and allows for better reporting and analysis of online transactions. It also minimizes the risk of data-capturing attacks.

Businesses can also benefit from the beta launch of Enhanced Conversions. This will increase the accuracy of your conversion metrics, and boost the process through which your website feeds back data into the creation of your ads.

What are the benefits of Google Enhanced Conversions

Google now strongly encourages you to feed your captured data into your ads and their AI, so that they can secure it and also improve their advanced customer matching techniques.

This gives Google Ads specialists the chance to increase their accuracy in prospecting clients.

You can expect to receive a variety of key improvements and positive touchpoints by using Enhanced Conversions. These include:

• Return On Investment –One of the most important improvements you can expect to see when you use Enhanced Conversions whether you work at a Google Shopping agency, or as a freelancer is that you will now know if the money spent on your ads is worth it.

Enhanced Conversions helps you make better decisions based on your ad spending. It allows you to know which ads have the highest potential ROI.

• Smart bidding –Enhanced conversions will allow you to use smart bidding more effectively than ever before. This gives marketers unmatched flexibility in optimizing campaigns to align with key conversion metrics. Smart Bidding and Enhanced Conversions promise to improve your bidding strategy vastly.

• Customer Journey Mapping –Google expects Enhanced Conversions will give a clearer picture of the customer journey. Google is more knowledgeable than other search engines and can help you understand your customers at every touchpoint, on every device.

It is clear how practical Enhanced Conversions are, but accuracy, transparency, and privacy will be crucial when applying this technology to the wider privacy landscape.

Google Ads Authorities: PPC Geeks

First-party data is one of the most valuable commodities on the planet. This is why Facebook and Google are working hard to make sure they remain at the forefront of the privacy-first revolution. Enhanced Conversions could be a significant advantage for Google.

PPC Geeks are a Google Premier Partner and an award-winning company. They pride themselves on keeping you up to date with the latest developments in the marketing industry.

However, if you need any assistance with this, or want to improve the performance of your Google Ads campaigns, why not take advantage of one of their free PPC audits?