Google Ads (formerly Google AdWords) can help your business earn a remarkable return on investment (ROI), $8 per $1. This type of ROI is possible only if you are committed to your ad strategy and allow yourself time each month to manage Google Ads campaigns.
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- Review and revision of your campaign structure
- Auditing and updating your campaign budget, bids, and campaigns
- Update and analysis of your keyword targeting
- Optimizing landing page, ad copy, and extensions
- Revision of your audience targeted
Kobe Digital is available to assist you if you feel overwhelmed by managing your campaigns.
To find out more about the services offered by PPC companies, take a look below.
1. Follow best practices to build your Google Ads campaign
Do you want to manage your Google Ads in-house? Great!
The foundation for any successful Google Ads campaign is a solid campaign structure.
This hierarchy is available in Google Ads.
- Account
- Campaigns
- Ad groups
- Advertisement
- Keywords
These definitions can help you to learn more.
- Account: This account manages all advertising efforts. Here you can make changes to your payment information or create new campaigns. You can also use it to assess your advertising performance. Log into your Google account.
- Campaign: Here you can find the budget and settings for a single campaign. This includes keywords, ad groups, and ads.
- Ad group – This is where your ads and target keywords are placed. While they might be related, the messages must be different.
- Ads – All ads in your ad groups feature your ad copy. A free offer, for example, may lead to clicks and conversions.
- Keywords – These keywords are included in your advertising group and should match your ad categories, such as “emergency residential plumber” for the ad type “Residential emergency plumber”.
Google Ads campaign management focuses on your campaigns, keywords, and ad group.
2. Review your Google Ads budget, bids, and goals.
Next, determine your campaign budget and keyword bids.
Bids may not target specific keywords depending on campaign type. You might choose to target people within your remarketing target audience, rather than keywords.
Google Ads is a popular way for businesses to advertise. They pay $1-$2 per click.
You can use these averages to create a baseline budget for your Google Ads campaign.
Google Ads lets you set a daily budget. To calculate your monthly budget, multiply your daily budget by 30. The maximum amount your company would spend each month on Google Ads.
Monthly budget = Daily budget x 30.
Google can often provide a daily budget and bidding suggestions if you have a campaign in place. These recommendations can give insight into how your company can earn additional clicks if you increase your budget.
These suggestions don’t have to be followed. The information Google shares with us can be used to adjust your targeting or bidding schedule.
Use Google’s guidance and set aside $10-50 per day for new campaigns.
3. Evaluate your keyword targeting and make changes
The majority of businesses will use keyword targeting when advertising with Google Ads.
Keywords are an integral part of Google Ads campaign management.
Make sure you are targeting keywords correctly to get the most out of your Google Ads campaign.
Search phrases change over time. More people are searching for the “best smartphone” than the “best cell phone”.
There are many ways to evaluate the performance of your keyword.
- To spot decreases in search volume, use Google Trends
- Use Google Keyword Planner to check keyword search volumes, CPCs, and more.
- Referencing keywords data using tools such as keywordsFX and io
To find new keywords to target, you can use the Google Trends and Google Keyword Planner tools KeywordsFX, KeywordsFX, and Keywordtool.io.
Google Keyword Planner allows you to receive:
- Keyword suggestions to expand or narrow your search
- Keyword data to search volume, competition, and the low and high bid
- You can use keyword filters to limit your results
- Keyword groups make it easy to create an ad group
Target long tail keywords for the best Google Ads results.
These keywords are three to four words long. This results in lower search volumes and less competition in paid search results. Long-tail keywords are essential for small-to-medium-sized businesses (SMBs) because they offer a lot of competition to big-brand companies.
You can maximize the performance of your ad campaigns by reviewing your keyword targeting every month. This will help you to find new keywords that could lead to new leads or ad groups.
4. Optimize landing pages and ads
After you have set up your budget, ad hierarchy, and bids, you can move on to the fun part of Google AdWords campaign management: Optimizing landing pages and ads.
Read on to learn more about these optimizations or skip to the favorite!
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Google Ads lets you optimize your ads in many ways.
- Try Different Ads
- Users have the option to see new ads by creating new ads
- Try different ads
If you wish to test your ads, these steps will allow you to modify the campaign settings.
- Visit your ad-campaign
- Select “Settings” from the sidebar menu
- Select “Additional settings”.
- Click on “Ad rotation”.
- Select “Do not optimize: Rotate advertisements forever” or “Rotate equally”.
This setting provides accurate information about the performance of your ads. When you test new offers against existing ads, the default setting that shows only your most successful ads may cause inaccurate data.
Stop optimizing your ads. This setting can be restored to default. If you don’t test it, Google may not show your top ads. This can cause long-term problems.
Extensions to ads
Experiment with different Ad Extensions in your Google AdWords Campaign Management. Rank measures the impact of extensions on users’ experience.
These are some examples:
- Localization
- Sitelinks
- Call
- Structured Shortcuts
Get ad extensions free of charge.
Your goal will determine the ad extension you use.
Customers will love to see your location extension. Sitelink extensions can be used to drive customers to a company’s website without a physical shopfront.
Landing pages
Landing pages are important for Google campaign management.
These landing pages are essential for your ad performance and your user experience. To increase clicks, traffic, and sales through PPC ads
Google uses its Quality Score to evaluate your landing page experience. This includes:
- Your landing page’s relevance
- Your landing page’s transparency
- Your landing page’s usefulness
- Your landing page is mobile-friendly
- Your landing page’s speed
These areas can all be improved to improve landing page design.
With the help of a designer and development team, you can make landing pages mobile-friendly. Creating a custom page can provide transparency and value to users.
You still have the opportunity to test even if your landing pages are top-notch. Here are some suggestions:
- Changing CTAs (Calls to Action)
- Change button’s colors or locations
- New features such as progress bars are being introduced
- Plus!
Analyzing every test will help you learn more about how it converts. Conversion rates optimization (CRO), can be used to maximize the value of your ads.
Targeting
After you have data, you can start to experiment with audience targeting settings. These settings let you refine your audience and focus on the people that matter most.
These are some examples of targeting settings that Google Ads can use:
- Localization
- Device
- Demographics
- Topics
- Placements
- More
Make sure you use your campaign data, audience, and target audience when updating your targeting settings.
If you notice that your target audience is not using mobile devices, consider removing them from your ad group.
No matter what your decision is, you can make data-backed decisions about your campaign strategy using your ad campaign data.
Skip the steps
Do you want to be proactive in managing your Google Ads campaigns but aren’t sure how to do it? Our services will help your business improve its performance and increase your ROI.
Would you be open to discussing what we can do together? Get back in touch
FAQs about campaign management with Google Ads
Got questions about Google Ads campaign management? Check out our FAQ.
What is Google Ads?
Google Ads is Google’s advertising network. Google Ads was once known as Google AdWords. It allows you to advertise on Google Search and other third-party websites that have been approved by Google. Targeting options allow you to only show your ads to interested people.
What’s a Google Ads Campaign?
A campaign is a group of ads that contain keywords, bids, and ads. Campaigns are an essential part of the Google Ads account hierarchy. They organize your ad strategy as well as the theme.
What does campaign management look like in Google Ads
Google Ads’ campaign management is an important part. This involves managing your Google Ads. This could take several hours.
These are some examples of campaign management tasks.
- Revising Ad Groups
- Update keyword targeting
- Bids and budgets should be reviewed
- Test your ad copy
- Implementing new landing page designs
- More
Many companies outsource Google Ads campaign management, and the necessary PPC background to professional PPC service providers to manage their paid advertisement strategy.
Google Ads can be a great place for advertising.
Google Ads advertising offers many advantages, including:
- Google is the most used search engine. This means you can reach a large market. Google claims 76% market share. Google Ads campaigns are a must-have.
- You can connect with people who are interested in your products or services through Paid ads.
- Google Ads provides a wealth of data that can be used to make informed decisions about your audience. This knowledge can be applied to other areas, such as search engine optimization or the content market.
Increase these benefits by spending more time managing your campaigns. Improve your conversions by changing your keyword targeting.
You can make more money with your Google Ads campaign management.
Partnering with a Google Ads Agency like Kobe Digital can help you make more money with your Google Ads campaigns.
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