Globalization has opened up new opportunities for businesses around the globe. Businesses are using social media and globalization to enhance their media strategies. Global campaigns of large scale have helped to promote the idea of transparency and connection through various social media platforms.

Social media has revolutionized how we communicate. More than 53% of the global population uses social media. Its popularity continues to grow.

The way that social media users interact and engage with brands will change as globalization and social media continue to evolve.

Large social media campaigns have global reach and impact. They use unique strategies to draw attention to their product/service.

Small businesses can learn from large corporations that use universal messaging and Interactive Elements to create their social media strategies.

This article examines three global social media campaigns which have a profound impact on the lives of consumers around the globe.

Social Media & Globalization Influencers

1. Apple Depends on User-Generated Content on Instagram        
2. P&G promotes connection through TikTok
3. Athleta Highlights A Cultural Moment on Twitter

Apple Depends on User-Generated Content on Instagram

Apple’s social media campaign “Shot on iPhone” uses original content from users to promote its constantly updated smartphones.

Apple can promote its services simply by creating a hashtag #shotoniphone and following its social media aesthetic.

Customers, social media followers, brand ambassadors, and customers are all part of this campaign. They will be sharing original content such as images, videos, blog posts, and other material.

Apple’s users can bridge the gap between different consumer types around the globe by using their users. The brand can increase its global reach by simply using a hashtag.

Social media campaigns allow consumers to connect across the globe.

User-generated content receives nearly 30% more engagement compared to standard company posts.

Businesses that demonstrate the value they provide to their customers have the trust of consumers.

P&G promotes connection through TikTok

After the coronavirus pandemic in 2009, TikTok was a very popular social media platform. It also became a multi-communication channel for individuals and businesses.

Users of the platform were able to connect and share their experiences through challenges, simple recipes, and dancing.

P&G had an idea: Use dancing to help people connect around the globe.

This video was intended to encourage people to make a short dance video at home. Next, upload the clip to TikTok using the hashtag #DistanceDance

P&G pledged to donate to Feeding America, and Matthew 25, for every 3,000,000 videos.

Users were able to connect even though they were trapped indoors. The campaign received over 1.9 million videos in the first week and more than 8 billion views.

P&G’s extensive range of health products makes it easy to see why it chose to promote social responsibility and raise awareness for a major cause.

Social media can be used by businesses to increase support for causes close to their business or around the globe.

Athleta Highlights A Cultural Moment on Twitter

Simone Biles was a star U.S. gymnast in the weeks leading up to the Tokyo Olympics.

Biles quit Nike to sign an agreement with Athleta (the Gap’s sports clothing unit). Biles quit Nike after feeling neglected and decided to join a company that was dedicated to supporting women’s collective strength.

Its most important message, however, was not planned. It became a huge media story after Biles quit several Olympic events citing mental health concerns.

Athletes are perceived as tough and strong, which is why many of their campaigns have global appeal. It was time to make them human in Athleta’s campaign.

The campaign “PowerofShe” highlights the importance and strength of connection, transparency, and strength.

Athleta shows their support for Bikes by standing behind her decision and supporting her. This is a struggle many people around the world face every day.

Unforeseen events with a universal message were able to show Athleta’s universal campaign unexpectedly.

Small businesses should learn from global social media campaigns

Social media campaigns can be a great way to market your company, engage with your target audience and increase sales.

Companies need to consider how they can leverage external advertising to their advantage, as different social media platforms are becoming more popular around the world.

Businesses of all sizes must think about universal messages to market their products and marketing services in Miami as social media and globalization continue to have an impact around the globe.