Facebook boasts more than 2 billion users. It offers unparalleled access to shoppers from all walks of the world, including businesses. You must make compelling content to get your audience to take action. These are all actions that can turn a high-value member of your audience into a hot lead.

Do many companies want to know how to do this using Facebook video advertisements?

What’s Facebook autoplay video advertisement?

Facebook’s video ads are something you’re likely familiar with. These are similar to autoplay video ads.

Autoplay can be disabled in user accounts. This may be done by some users to reduce their data usage. Users will still be able to see the video ad, but they will have to click play to view the full-screen version. This will be discussed later.

Video ads for Autoplay are a great way of generating leads.

Facebook users can be asked to disable the autoplay feature in video ads. 

It is not necessary. People love video content five times more than static content on Instagram and Facebook. This could be text or images.

You are also 10 times more likely to interact with a video than text. Facebook video ads can even include a lead generation form.

Check out the vast collection of case studies Facebook has on lead generation. The vast collection of case studies Facebook offers on lead generation will show you that video ads can work in all industries.

They created a video advertisement targeting mothers to promote their Facebook advertising strategy.

It is easy to see the value of autoplay video ads when we consider the success of Chatbooks in different market segments. 

7 ways to get more leads from Facebook video ads

Now we all know how important Facebook video ads are. Let’s look at seven ways you can get more leads.

1. Add a lead generation form

If you are looking to improve your Facebook lead generation efforts, a lead generation form is essential. A lead generation form can be included in your Facebook ad.

• Book an appointment
• Request a quote
• Sign up for our newsletter
• Receive a special deal on a product, or an exclusive offer

Facebook will fill out these forms for your company. A multi-choice question about the product a user is most interested in knowing more about.

You can ask many questions on your lead generation form:

• Many choices: Provide users with a wide range of options.

• Find a Store: Users can search for one nearby.

• Quick Answer: Give a concise answer to an open-ended question

• Conditional: Allow users to answer multiple-choice questions that adapt to their answers

• Make an appointment: Allow users to quickly make an appointment.

Create custom questions for your lead generation forms. Keep them short and to the point. This can cause users to abandon the form. This could result in a drop in leads.

2. Mix and match the video formats

Facebook has many video ad options.

• GIFs can be short videos that last only a few seconds.

• Vertical video – This video can tell stories better than landscapes.

• Carousel- A collection of related or distinct videos that users can scroll through.

• Canvas is an openable video that lets users see the entire screen experience.

• Collection: This video ad features a grid of product images with links.

• Live is a video that can be used to advertise live events.

• 360: This video lets users view a video from multiple perspectives and angles.

• Instream: Video displayed while the user is watching other content

These formats can be very useful for your marketing campaign. If you’re targeting people who are looking into products, you might use carousel ads to highlight kitchen cabinetry.

Users who are ready to buy can watch a live video advertisement during an industry event, such as a trade show for home cabinets.

3. Limit ads to 15 seconds

To get the best results, your Facebook video ads should not last more than 15 seconds.

It is important to keep your ads simple and brief. This will allow you to attract the interest of your target audience and generate valuable leads.

4. Subtitles can be added

When creating videos on Facebook, sound must be turned off. You can add subtitles to your videos.

Engage users by adding text to your ads. They will also be able to follow your ad’s message regarding your products and the charitable work done by your team.

Facebook has many apps that can help you add subtitles and text to your videos.

An agency will most likely manage this step.

5. Use automatic bidding

For autoplay video ads on Facebook, manual bids are possible. However, automatic bidding is better if you need to maximize your lead generation. Automated bidding can quickly generate large numbers of leads.

Overscheduling staff can lead to confusion and delays in service to potential clients. You should make sure that your program/application is capable of tracking the analytics of your email marketing campaigns. 

Facebook suggests starting with a smaller daily spending budget if you are trying to generate phone calls, quote requests, or store visits. 

If you can estimate the lead’s value, manual bidding may be worth considering. But most companies prefer automatic bidding. This is because you can use valuable data to refine the lead’s value.

6. Mobile-friendly ads

More than 75 percent of Americans own a smartphone. It’s reasonable to assume that they will use it to access Facebook.  

A mobile-friendly vertical video ad will take up more screen real estate than a horizon one. This allows you to grab more users’ attention.

7. Install Facebook Pixel

It is important to understand where your leads come from. Facebook Pixel is an essential tool. It allows you to track events and actions, such as leads, that result from your Facebook efforts.

Facebook Pixel is also useful for building your audience and improving your ads. A member of your team can take over this task.
After installing the code, you can troubleshoot problems using an extension called FacebookpixelHelper for chrome. Facebook advertising Manager allows you to track and view data from Facebook Pixel.